E-commerce talent training work plan

e-commerce talent training work plan

Sometimes we need to study more, so we will learn some training contents. I have compiled the e-commerce talent training work plan for you. I hope it will help you. Welcome to read it.

In order to vigorously carry out the training of e-commerce talents in Fujian Province, speed up the construction of e-commerce talents in Fujian Province, and cultivate more compound talents with theoretical knowledge and practical ability, so as to serve the rapid development of e-commerce industry in Fujian Province, this plan is formulated according to the spirit of Several Opinions of the People's Government of Fujian Province on Further Accelerating the Development of E-commerce (Min Zheng Wen [214] No.157).

1. General requirements

Adhere to the principles of combining the existing national e-commerce talent training framework with Fujian's reality, combining business theory with practical operation, and combining policy promotion with market operation, give full play to the role of universities, social professional training institutions, e-commerce enterprises and industry associations (business associations) in talent training, implement the "E-commerce Education Project" in our province, and gradually promote the construction of e-commerce talent training system. Strive to popularize 1, person-times of e-commerce knowledge, train 18, person-times of e-commerce professionals and train 2, person-times of e-commerce senior talents in five years, strive to form a regional competitive advantage in the composition, quality, management and service of e-commerce talents in our province, enhance the competitiveness of e-commerce industry in our province, promote the cluster construction and development of e-commerce service industry in our province, and provide professional support for the rapid development of e-commerce in our province.

II. Main tasks

(1) E-commerce knowledge popularization training (1, person-times)

1. Training objective: Through training, students can constantly update their knowledge structure of e-commerce and form a deep understanding of the application status, innovation mode and latest development trend of e-commerce; Guide traditional enterprises to change their business philosophy, adapt to new business models, and use e-commerce to transform and upgrade to enhance their competitiveness.

2. Training targets: mainly the relevant cadres of commercial departments at all levels in the province, the heads of key parks, the heads of relevant enterprises and management cadres above the middle level.

3. training content: the main courses are e-commerce, basic knowledge, safety knowledge, enterprise services, policy formulation, relevant laws and regulations, e-commerce innovation model, development trend, traditional enterprise e-commerce transformation, etc.

4. Responsible unit: The Provincial Department of Commerce is responsible for training relevant cadres, provincial state-owned enterprises and key park leaders of the competent commercial departments of the province, districts and cities and Pingtan Comprehensive Experimental Zone; The competent commercial departments of all districts, cities and Pingtan Comprehensive Experimental Zone are responsible for training the cadres of the competent commercial departments of counties (cities) and districts, the heads of parks and the heads of relevant enterprises and institutions within their respective jurisdictions.

(II) Training of e-commerce professionals (18, person-times)

According to the demand for professionals in the development of e-commerce in Fujian Province, we will focus on training e-commerce professionals in two fields and six directions.

1. training objective: through training, students can master practical skills and management concepts of (cross-border) e-commerce marketing, and after training, they can meet the employment requirements of e-commerce and have entrepreneurial ability.

2. Training targets: mainly social people with college education or above; Social people with vocational high school and equivalent education who have been engaged in this occupation for more than one year; Students from various colleges and universities.

3. Training content:

(1) Domestic e-commerce field. According to the requirements of three levels of national e-commerce professional qualification certification (e-commerce, assistant e-commerce and e-commerce), the training can be divided into six directions: network customer service, art design, operation promotion, website construction, warehousing and logistics management and supply chain management.

(2) the field of international electronic commerce. This is specialized in training professionals engaged in cross-border electronic commerce, which is divided into two types: foreign trade B2B and B2C. Among them, foreign trade B2C has six directions: network customer service, art design, operation and promotion, website construction, warehousing and logistics management and supply chain management.

4. responsible unit: the competent commercial departments at all levels are jointly responsible with the human resources and social security departments at the same level, and they are entrusted to industry associations or social professional service organizations for specific implementation.

(3) E-commerce senior personnel training (2, person-times)

1. Training objective: make trainees become professional E-commerce senior management and application talents through training.

2. Training target: heads of e-commerce enterprises and middle and senior managers.

3. training contents: e-commerce model innovation and traditional enterprise transformation strategy, e-commerce organization operation and information system planning, e-commerce marketing strategy and data analysis, logistics and supply chain management, e-commerce team building and management, e-commerce manager's role positioning, career planning, performance management, financial budget preparation, project fund management, data-driven and improvement, etc.

4. responsible unit: the competent commercial departments at all levels are jointly responsible with the human resources and social security departments at the same level, and they are entrusted to industry associations or social professional service organizations for specific implementation.

III. Specific measures

Taking the implementation of the "E-commerce Education Project" as a starting point, we will actively carry out the training of e-commerce talents at all levels required by business system managers and enterprises in our province.

(1) Build a platform

1. Set up an e-commerce training base (talent incubation center) and research institutes, led by the competent commercial departments at all levels, with the participation of universities and well-known e-commerce enterprises inside and outside the province, set up an e-commerce training base (talent incubation center) in various districts and cities, and actively connect with the national professional and technical personnel continuing education base, and strive to make the training base (talent incubation center) a sub-base in Fujian. Cooperative enterprises provide relevant practical case courses, consulting services, job fairs, etc. in the base, and encourage enterprises to provide practical projects to enter the school, train students to dock enterprise projects in advance, and make good preparations for entrepreneurship and employment. The competent commercial departments at all levels should actively cooperate with the human resources and social security departments at the same level to take the lead in continuing education, entrepreneurship training and entrepreneurship incubation of e-commerce professionals, cultivate e-commerce entrepreneurial leaders, and form a good mechanism for entrepreneurship to drive employment. The mature districts and cities can set up an e-commerce research institute to provide research on e-commerce development strategy and planning layout.

2. Build a provincial-level e-commerce training network learning platform

The Provincial Department of Commerce entrusts social professional service agencies with research and development in the form of service outsourcing, and builds a "provincial-level e-commerce training network learning platform" and training courseware for each module. Through the E-learning network school, trainees, especially students from various colleges and universities, can expand their e-commerce knowledge on the network platform during their school days. Encourage deep cooperation between the platform and e-commerce enterprises, encourage the platform to be open to e-commerce enterprises as a talent recruitment platform, increase training opportunities for trainees with short-term order-based training, and increase the opportunities for two-way choice between trainees and enterprises.

(II) Organize training

Carry out a series of activities such as e-commerce expert training, advanced seminar on e-commerce management, Bamin electric firm-entering the e-commerce industrial park with districts and cities (counties), e-commerce lecture hall, e-commerce salon, e-commerce forum (summit) and e-commerce contest.

1. E-commerce professional training

There are three ways:

(1) Encourage and support major e-commerce platforms, service organizations of Internet companies (such as Alibaba, Baidu and Tencent) (such as Taobao University, Baidu Marketing University and cross-border e-commerce network) and social professional service organizations to carry out various forms of professional training for all kinds of personnel in the province, including national e-commerce professional qualification certification training, so as to

(2) Support local e-commerce industrial bases (parks) to set up e-commerce talent training centers, and provide short-term and medium-term professional training for online customer service, art design, warehousing and logistics, operation and promotion, platform construction and logistics management, and talents in the international e-commerce field, so as to cultivate as many high-quality local e-commerce talents as possible and provide talent support for local e-commerce enterprises to build a good platform.

(3) Give full play to the role of Fujian Branch of the National Professional and Technical Personnel Continuing Education Base, cooperate with China International Electronic Commerce Center of the Ministry of Commerce and the Provincial People's Social Welfare Department, actively carry out the continuing education of e-commerce talents and the training of e-commerce post ability, and provide professional, comprehensive, systematic and practical knowledge and high-end talents in applied e-commerce for the application of the whole industry chain of e-commerce.

2. The advanced seminar on e-commerce management

is sponsored by the competent commercial departments at all levels, and can be specifically undertaken and implemented by industry associations (business associations) or social professional service organizations in the form of service outsourcing. It is mainly aimed at cadres of competent commercial departments at all levels, heads of e-commerce industrial bases (parks), presidents, secretaries-general and enterprise executives of e-commerce industry associations (business associations). Seminars are held irregularly as required. Seminars are organized around the development trend of e-commerce, e-commerce related planning, policy formulation, enterprise services, e-commerce model innovation, e-commerce development strategy of traditional enterprises, big data application, e-commerce investment and financing, performance management and team building, etc., tracking hot and focused issues of e-commerce, devoting themselves to transmitting new ideas, new concepts and new models of e-commerce, sharing advanced e-commerce management knowledge, and improving the macro-management ability of government departments in e-commerce.

3. "Bamin Electric Business Firm-Entering Districts and Cities (Counties, E-commerce Industrial Parks)"

E-commerce lecture hall is supported and advocated by commercial authorities at all levels, and can be implemented by industry associations (business associations) or social professional service organizations in the form of service outsourcing. The "lecture halls" around the country will be held at least once every quarter. The content of each lecture will be set according to the analysis of the e-commerce situation, closely following the characteristics and needs of Fujian's industrial development, and committed to helping enterprises improve their soft power, so as to benefit more enterprises.

4. E-commerce Salon

Commercial authorities at all levels support and advocate it, and it will be implemented by industry associations or social professional service organizations in the form of service outsourcing. Salon is held at least once every two weeks, and can take the form of enterprise visits, problem diagnosis, special lectures and exchanges to guide enterprises to enjoy and integrate resources, help each other, learn and grow together, and solve problems and puzzles in e-commerce operation.

5. E-commerce Forum (Summit)

The competent commercial departments at all levels support, advocate or take the lead in hosting the forum, which will be implemented by industry associations or social professional service organizations in the form of service outsourcing.

(1) E-commerce forums (summits) held in various places, with any form, aim to "gather global e-commerce forces and promote the development of e-commerce in Fujian". It is positioned as a high-end dialogue between government executives at all levels, industry organizations, business leaders, e-commerce companies and experts and scholars.

(2) Establish a cross-strait e-commerce forum, invite experts and scholars in the field of cross-strait e-commerce research to discuss the development issues of global e-commerce related fields (mobile Internet, Internet, big data analysis, wearable devices, e-commerce, online education, etc.) on a regular basis, and promote cross-strait e-commerce enterprises to make practical contributions in experience exchange, product exchange and talent exchange.

6. E-commerce contest

Commercial authorities at all levels fully support trade associations (business associations) or social professional service organizations, and can jointly organize various forms of e-commerce contests with human resources and social security departments at the same level, universities, enterprises and media. Through competition activities, we will establish a successful e-commerce model enterprise and precipitate outstanding online business lecturers. The form and theme of e-commerce competition should be diversified and innovative, including e-commerce operation mode innovation, team management, actual combat skills of whole network marketing, art design of online stores, e-commerce entrepreneurship simulation and so on. The competition gives priority to cooperation with well-known e-commerce companies in the province. Encourage competitions with the theme of cross-strait exchanges.

iv. organization and implementation

(1) establishment of the training and guidance committee of the provincial e-commerce expert committee

The Provincial Department of Commerce, together with the Provincial People's Social Welfare Department, led by well-known e-commerce professors from universities inside and outside the province, well-known e-commerce experts from the society and senior executives of well-known e-commerce enterprises, set up the "Fujian E-commerce Expert Committee Training and Guidance Committee", which is responsible for the training of e-commerce in the province, including the construction of training platform and system, training activities and guidance and suggestions on the training process.

(II) Establishing a training assessment and certification system

Led by the Provincial Department of Commerce and the Provincial Department of Human Resources and Social Security, together with the Provincial Department of Finance, social professional service organizations are entrusted in the form of service outsourcing, giving full play to the advantages of the training and guidance committee of the provincial e-commerce expert committee, colleges and universities and e-commerce related R&D institutions, * * * integrating internal and external expert resources with the organization, and on the basis of the national professional standards for e-commerce professionals, Combined with the specific needs of e-commerce development in our province for professionals in two fields and six directions, we will develop the corresponding professional standards, training materials and professional skill appraisal question bank of e-commerce division in our province, and gradually establish a set of e-commerce skill training, assessment and certification system that conforms to the actual situation in our province.

(III) Identification of training bases (talent incubation centers)

The competent commercial departments at all levels, together with the human resources and social security departments at the same level, identify a number of e-commerce industrial bases (parks), e-commerce platform enterprises, e-commerce service enterprises and online business enterprises at all levels with strong strength and comprehensive e-commerce positions as training bases (talent incubation centers) for e-commerce talent training.

(4) Establishing a teacher database

Led by the Provincial Department of Commerce, together with social service organizations such as provincial and municipal and county e-commerce associations (business associations), a database of excellent e-commerce lecturers in the province is established, and teacher files are established to provide teacher protection for e-commerce training in various places.

(5) Establish a training mode of linking up and down and entrusting a third party to undertake

Establish a training mode of linking up provinces and ministries, linking up provinces, districts, cities and counties (cities, districts) and linking up provinces and counties (cities, districts), and entrusting associations (businesses) or social professional service organizations to organize and undertake, give full play to the advantages of all parties, and promote various training work in an orderly manner to ensure long-term.

(VI) Organizing to participate in training

The training of e-commerce knowledge popularization is organized and launched by the competent commercial departments at all levels. The training of e-commerce professionals and senior talents shall be organized and implemented by the competent commercial departments at all levels in conjunction with the human resources and social security departments at the same level. At the same time, with the help of media publicity, relevant personnel of enterprises, unemployed or re-employed personnel and students of various colleges and universities are encouraged to participate in the training and obtain corresponding vocational qualification certificates.

V. Safeguard measures

(1) Clear division of responsibilities. The competent commercial departments at all levels shall, according to the division of responsibilities, put e-commerce training on the important agenda, and clearly define the leaders in charge and full-time responsible persons. In accordance with the "overall planning, scientific arrangements, pragmatic"