What do SEO personnel do every day?

Doing SEO optimization is a long-term process. I do the following things every day:

1. Keyword rankings

My personal habit is to do it every morning When you turn on your computer, the first thing you do is to open the webmaster tools to check the keyword rankings, main keywords, and long-tail keywords, and then record them in an excel table. In this way, you can understand the keyword ranking of the website and do other things accordingly. The main purpose of counting keywords is to analyze the further development of the website.

2. Collect external link traffic and PV

Later, I will use Aizhan to analyze changes in the number of external links on the website (Ps: because Aizhan is updated faster than webmaster tools) , inclusion status, IP and PV. You can see the changes in the website's external link data, analyze the changes in external links, and keep records. Then in a timely manner, the number and sections of the included content are analyzed, and what content on the website is of high quality is recorded, so as to know what content users like.

3. Internal articles of the website

After checking the data, the first thing to do is to update the article content of the website (Ps: It is best to fix the time period for article updates, which is beneficial to search The engine crawls content at a fixed time to form a habit). I believe everyone knows that you need to be original, absolutely original, search for some information, and then write your own articles with predetermined keywords to form a habit.

4. Baidu index and statistics to mine new keywords

After the article is updated, go to Baidu to search for new keywords about the website through some tools, so that the content of the article can be updated in the future. It can be used from time to time, some details must be done in place, and you can't be lazy.

5. Release of external links on the website

External links are generally used to attract spiders to include articles. Unless they are high-quality external links, the author recommends that everyone publish high-quality external links. Links, don't be a garbage maker, there are several general external links.

(1) B2B relevance website, the weight transfer of this kind of external link is good, pay attention to the relevance of B2B

(2) Soft article publishing platform, although Baidu Green Rose 2.0 Crack down on soft articles, but good soft articles (Ps: soft articles with high user experience) can still increase the weight. Don’t publish too many external links every day, a few high-quality ones are enough, and keep a good record of the website’s external links.

6. Analyze the competitor’s website

The next step is to analyze the competitor’s website, because while we are doing this, our opponents are also doing the same thing, so we must Only by understanding the opponent can we win. We usually look at the difference between the changes in the opponent's website and our changes, and make records to compare. What are their advantages and disadvantages? We must learn from them. As the saying goes, "Know yourself and the enemy, and you will never be in danger in a hundred battles."< /p>

7. Website Friendly Links

After updating the algorithm, friendly links have also been ignored. They are indeed not as useful as before, but they still have a certain role, such as bringing traffic to the website. . Many times the website of a friendly link is demoted, which may affect our website. What we have to do is to find out and inform the other party as soon as possible, and then remove the friendly link to ensure that our website will not be affected. Therefore, this is what seoer must do every day.