Work content operated by Amazon

Amazon operations refers to a series of work activities for selling products on the Amazon platform. The following are the main work contents of Amazon operations:

Product management:

Determine product positioning and target market.

Research competitors and market trends, and conduct product selection and purchasing.

Design product pages and descriptions, optimize keywords and search rankings.

Inventory Management:

Track inventory levels, develop inventory strategies and replenishment plans.

Manage inventory movement and goods allocation.

Process returns and refunds.

Price management:

Determine product pricing strategies, taking into account costs, market demand and competition.

Track competitors’ price changes and make pricing adjustments.

Participate in Amazon sales and price contests.

Advertising and Marketing:

Develop advertising strategies and choose appropriate advertising types (such as Sponsored Products, Sponsored Brands).

Set advertising budgets and bids, and optimize keywords and ad copy.

Analyze advertising effects and adjust advertising strategies.

Order processing and customer service:

Process orders to ensure timely shipment and smooth delivery.

Track order status and logistics information to solve delivery problems.

Handle customer inquiries, after-sales service and refund requests.

Data Analysis and Reporting:

Collect and analyze sales data, advertising data and customer feedback.

Generate reports to evaluate sales trends and performance metrics.

Propose improvements and optimization suggestions based on data analysis.

Brand building and marketing:

Establish and maintain brand image and increase product visibility and recognition.

Develop marketing plans, including social media, influencer marketing, and partner promotions.

Participate in Amazon’s brand registration and brand protection activities.

Compliance and Policy Adherence:

Comply with Amazon’s platform selling policies and regulations.

Ensure products comply with laws, regulations and quality standards.

Handling intellectual property and infringement issues.

Jijia’s intelligent ERP operation solution allows Amazon operations to quickly obtain advertising, sales, customer service and other data reports, optimize listings in batches, automatically adjust prices, and automatically generate operation logs; advertising time-sharing strategies are based on rules Automatically adjust budgets and reduce prices; help operations conduct comprehensive, multi-dimensional and in-depth analysis of advertising data, effectively optimize advertising and reduce ineffective delivery. Accurately compare the performance of different ads, optimize keywords, and reduce ACOS.

The above is the general work content of Amazon operations. The specific work content may vary depending on the seller type, product category and market demand. Successful Amazon operations require comprehensive consideration of product management, inventory management, pricing strategy, advertising and marketing, customer service and other aspects, and continuous optimization and adaptation to market changes.