Corporate Culture of Zhejiang Dongshun Holding Group Co., Ltd.

Dongshun Company takes Shun as its corporate name, and its original intention is to carry forward the cultural spirit and create brilliant achievements of the enterprise.

Shun Di is one of the five emperors, the ancestor of the Chinese nation, and one of the 14 saints before the end of Qin Dynasty. The Standard Appellation of Shun Di in Hanshu. A table of ancient and modern people is "Emperor Shun has a Yu family". Shun Di is the originator of moral culture. According to historical records, "Virtue in the world begins in Yu Shun", and Historical Records also records that "Virtue is self-contained". Shun culture is China culture in the historical turning point from barbarism to civilization.

Shun is the embodiment of filial piety. He lost his mother when he was young, his father was stubborn, his stepmother was foolish, and his brother was fierce and arrogant, but Shun was able to live in harmony with them. The three parents and brothers "all want to kill Shun, Shun Shun does not get lost." Because of Xiaogan Tiandi, Shun was recommended to Yao by Sishan. Yao married two women and sent nine people with them to observe what was going on outside. His parents and brother still managed to kill him. With great wisdom and courage, Shun escaped from the "difficult well", but he still didn't lose his way. He repaid evil with good and maintained the unity of his family.

Shun is the embodiment of virtue. He cultivated carefully and gave the fertile land to others; Manage the fishing ground and give it to others. He led the craftsmen who made pottery by the river to make it carefully, not crudely. Doing business is also honest, not making fakes and not dominating the market. It is precisely because of his social morality of humility, courtesy, convenience and honesty that people are willing to get along with him, resulting in the situation of "living together for one year, becoming a city in two years, and becoming a Chengdu in three years".

After Shun came to power, he served people with virtue and all beings with virtue. Shun's Qi Qizheng set a five-year hunting patrol system; Open four doors, clear eyes and ears in all directions; Life twelve shepherd god's virtue, good virtue, far away; Speak freely, listen to the voice of the people, and stand on the tree of slander. He carried out the general plan of emphasizing harmony, influenced Sanmiao with virtue, and made them abandon evil and do good. Shun constantly strives for self-improvement and vigorously refreshes politics. The embryonic form of a start-up country has created an era of peace and prosperity with clear politics and harmony among thousands of countries. Moved by Yu's 13-year-old spirit of eliminating floods, Shun refused to enter the house for three times, and "recommended Yu to heaven in advance" and gave up the Zen position to Yu, a widowed son who had enemies with his father, which was the embodiment of the highest realm of "the world is for the public". Regardless of his age, Shun "hunted in the south, collapsed in the wild of Cangwu, and was buried in Jiuyi in the south of the Yangtze River", and did his best to die.

The soul of Shun Di's cultural spirit can be called "putting morality first and attaching importance to education", which is embodied in four aspects: First, in terms of ethics, he is patient with humiliation and heavy burdens, kind and respectful of filial piety, and implements the Five Permanent Education of "Father's Righteousness, Mother's Kindness, Brother's Friendship, Brother's Respect and Son's Filial Piety", and gradually pushes ethics to the whole country. Second, in social morality, we should practice "helping others", "neighborhood harmony", "reciprocity" and "childlike innocence". Thirdly, in terms of professional ethics, Shun engaged in a variety of occupations all his life, including farming, fishing and hunting, handicraft production and commerce. He is honest with others and never pretends. Fourth, in terms of political ethics, it advocates "diligence for the people", "concern for the people" and "only for the people, not for themselves", and attaches great importance to administrative ethics.

Shun Di culture is the historical turning point of China culture from barbarism to civilization, and it is the beginning of China culture as a "state of etiquette". Historically, Shun Di culture laid the ideological foundation for the emergence of the country and played a spiritual cohesion role in safeguarding national unity and national unity. From a practical point of view, Shun Di culture is of great significance for people to develop noble behavior habits, form a harmonious social environment and establish a credible social order. Shun Di culture is the foundation and source that we can't ignore in developing advanced culture today.

The core of Shun Di culture is "filial piety" and "morality". Dongshun Company takes filial piety as its virtue in selecting and employing people. Filial piety is the most basic embodiment of children's kindness. Only by being filial to parents can we love the public and be dedicated and patriotic. If a person is not filial to his parents, how can people believe that he can be sincere, respectful and loyal to the country? Morality comes first. A moral person must be a person who is responsible for others, a person who is willing to help others, a person who is praised by others and can get social rewards.

Dongshun Company takes "Shun" as its name, that is, it takes cultural spirit as its development soul. The company takes Shun's character as the code of conduct for employees, Shun's character as the way of business activities, and promotes Shun's reputation with excellent quality. Since its establishment, Dongshun Company has always vigorously carried forward the spirit of Shun Di, carried out morality, treated people with sincerity, took "doing things with sincerity and prospering the country with morality" as its corporate purpose, and derived the entrepreneurial spirit of "pioneering, morality, innovation and cooperation" from the spirit of Shun Di. Within the company, employees are sincere, dedicated and diligent, and vigorously advocate "five hearts": Qi Xin, confidence, determination, core and perseverance; Strive to achieve five S's: smile (smile service), speed (stress speed), sincerity (enthusiasm) and unity (unity and cooperation). Treat consumers with a high sense of responsibility, take "exquisiteness, refinement and altruism" as the quality policy, and always consider style design, safety performance, service life, energy saving and electricity saving from the perspective of consumers to make products better.

Dongdong started with tens of thousands of yuan and set up a factory in partnership with others. Up to now, it has become a company with one industry as the mainstay, multi-industry development and two major groups. It enjoys a certain popularity in the industry and society and has a certain competitiveness in the market. Dongshun's achievement should be said to be the result of carrying forward the spirit of Shun Di. Shun Di spirit enriches Dongshun's corporate culture, makes Dongshun people more cohesive and creative, and makes Dongshun people's behavior recognized by everyone.