Personality evaluation of Li Chunya

Ruili's editing workload is very heavy. Photographers who have worked with them all said that "as long as they have worked with Ruili, what kind of workload can be borne". "Other magazines may shoot less than ten clothes a day, that is, ten sets of blockbusters (large groups of photos). They can dim and shoot slowly, but Ruili may shoot dozens of pictures a day. " And these dozens of clothes also need dimming, scenery and requirements.

In order to shoot these dozens of clothes, one brand is definitely not enough. Editors have to go to many stores, find many brands, transport these clothes back to the studio, let the models wear them one by one, take photos and finally sort them out. The whole process is quite complicated.

But this effort won the hearts of readers. A survey of readers in Ruili shows that many readers will carefully read every picture and paragraph, and many readers will keep Ruili for several years and take it out when they need to wear clothes.

Li Chunya is worried about the strength of independent brands in China's clothing industry. "Although the number is large, it still has not got rid of its dependence on foreign fashion." The lack of resources first affects the fierce competition of women's fashion media. "Magazines have to be done every issue, and similar magazines have to be fashionable. A brand is likely to be used at the same time. Moreover, brands are often made according to seasons. In the first month, there are clothes, and in the second or third month, there are no new products. Many times editors go out to look at clothes, as if they had used them in the first two months. " Because of the high printing cost, Ruili's main source of income is advertising. As a fashion magazine, the expenses of the magazine are mainly in editing expenses, printing expenses, translation expenses, photography expenses and so on. Ruili has long-term cooperation with many brand manufacturers and can rent clothes in designated shopping malls.

Because of the nature of the magazine, most of the editors of Ruili magazine are women. "I like male editors very much, but a few of them left after staying for a year and a half, saying that I can't deal with this every day, otherwise it will be abnormal." Li Chunya laughed, and now men in magazines are mainly distributed in management and advertising sales.

Regarding the recruitment conditions, Li Chunya pays little attention to the dress of the candidates.

"If a young student who just graduated is dressed in a particularly fashionable way, I will think,' Did she study hard?' As a manager, she pays more attention to the quality and thinking ability of editors. However, on the other hand, many "moonlight people" have joined the magazine. She laughs, this is because of industry reasons, many employees love the fashion industry. But on the other hand, because they know this industry, they will compare at the same time and will not buy it casually.

But Li Chunya herself spends little on fashion. Some people will say that I look good, and some people will say that I am simple. She cut open the small colored silk scarf on the black sweater and said with a smile, "In fact, this is the minimum standard of Ruili: no mistakes."