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Travel agency marketing work plan

Travel agency marketing work is an important branch of the entire marketing system. When a travel agency launches a new route, it often first passes the previous semester exam to determine the current actual situation of its campsite. In this case, travel agency marketing communicates with travel agencies through preliminary market research and research, invites important travel agencies for travel inspections, and does preliminary recommendation work to lay the foundation for future cooperation. Travel agencies, tourist hotels, and tourism transportation are called the three pillars of the tourism industry. Travel agency sales representatives play a very important role in travel agency marketing work. The work plan is as follows:

1. Sales representative recruitment channels:

Through cooperation with universities, students majoring in tourism in universities are appointed for practical internships and become a qualified sales representative through training. Sales representative, outstanding candidates will be promoted to account manager. Recruitment is conducted through the talent market and the Internet. (Universities: Department of Tourism Management of Yangzhou Vocational University, Department of Tourism of Zhenjiang Vocational College, Zhenjiang Tourism School)

2. Job Overview:

Responsible for sharing regional market research and sales , grasp market dynamics and achieve area sales targets.

3. The internal significance of the work:

First stage:

1. Participate in the company’s new employee training, get to know, understand, and master the internals of the "Employee Handbook" Substantive meaning, company culture, company products; (such as: "Employee Handbook", etiquette essence training, psychological and mental training, company profile and knowledge of scenic spots)

2. Partial training, understanding, understanding and mastering the company Business knowledge, sales channels, sales methods, market research methods, and improvement of development and execution capabilities; (such as: understanding travel agency products, travel route operation procedures, understanding of travel agency planning and commissioning work, etc.)

Second Stage:

1. Based on the market objectives, refine and formulate the internal significance of the travel agency survey and research in the area under your jurisdiction, determine the visit plan, and prepare the survey research form and visit diary;

2 . Responsible for visiting, negotiating and negotiating with travel agencies and various customers in the area under their jurisdiction, and identifying target travel agencies and customers;

3. Invite important travel agencies and target customers for sightseeing inspections, determine cooperation methods, and establish good cooperation Relationship;

4. Understand the market dynamics in actual operations;

The third stage:

1. Master the market dynamics and the environment of cooperative travel agencies and customers, And promptly submit a written report to the superior in person;

2. Carefully record the visitor diary, understand the recent travel agency route recommendation situation, travel agency customer reception situation, travel agency advertising online situation, and travel agency’s special requirements, and learn from them Customers promptly report and reflect the company's various theories and requirements to superior leaders;

3. Responsible for understanding the market information in the area under their jurisdiction, actively seeking and discovering potential customers and Timely rectification and reporting to facilitate the company's market control and adjustment in the region;

4. Responsible for the connection and reception of important teams and large teams;

5. Respond to customers in a timely manner, understand the quality of the company's reception, and provide feedback to the company on questions that need to be answered;

6. Actively participate in the training of departments and company associations to continuously improve business skills;

7. Establish the files of cooperative travel agencies;

8. Responsible for the tracking of advertising placement in the area under its jurisdiction;

9. Responsible for company policy adjustments and information dissemination of major events ;

10. Work hard to collect arrears from cooperative customers in the area under your jurisdiction;

11. Submit last week’s work summary and next week’s work plan to the travel agency market before work every Sunday Responsible for examination and approval;

IV. Key business areas and auxiliary business areas:

China’s main population densely populated provinces are: Henan, Shandong, Sichuan, Guangdong, Jiangsu, Hebei, Hunan, Anhui, Hubei, Beijing, and China’s most economically developed provinces are mainly Guangdong, Zhejiang, and Jiangsu, mainly coastal and riverside provinces. Therefore, the key business areas are: East China, North China, Central China, South China and Taiwan, Hong Kong and Macao.

The auxiliary business areas are in: southwest, northwest and northeast areas.

5. Personnel recruitment and arrangement:

Initial stage (10 people)

(1), Central China (Hubei, Hunan, Henan, Jiangxi ) 2 people

(2), North China (Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia Autonomous Region) 2 people

(3), South China (Guangdong, Guangxi, Hainan) 2 places in Taiwan, Hong Kong and Macau (Taiwan, Hong Kong, Macau)

(4), 4 places in East China (Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Shanghai)

No. Phase II (19 sales representatives, 6 account managers)

(1), 2 in Central China (Hubei, Hunan, Henan, Jiangxi)

(2), North China 3 people from regions (Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia Autonomous Region)

(3), 4 people from South China (Guangdong, Guangxi, Hainan), Taiwan, Hong Kong and Macao (Taiwan, Hong Kong, Macao)

(4), 6 people from East China (Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Shanghai)

(5), Northwest China (Ningxia, Xinjiang, Qinghai, Shaanxi, Gansu) ), 2 from Southwest China (including Sichuan, Yunnan, Guizhou, Tibet, and Chongqing)

(6), 2 from Northeast China (Liaoning, Jilin, Heilongjiang)

Note: Customer Managers are promoted from sales representatives who perform well in the early stages.

Appendix 1: Internal Substantive Significance of Travel Agency Market Survey Research

Internal Substantial Significance of Travel Agency Market Survey Research Form Travel Agency Name: Contact Person and Position Contact Number (Mobile Phone) Major Customers Source Main products Annual reception volume Company address information Channel information feedback Cooperation intention survey Researcher: Supervisor: Date: Appendix 2: Visit plan (Jiangsu, Shanghai, Anhui, Shandong, Zhejiang, Jiangxi, Fujian travel agencies)

The first stage: with the East China area as the main body, it will be slowly launched from cities with a scale of 300 kilometers such as Yangzhou, Zhenjiang, Nanjing, Changzhou, Taizhou, Nantong, Wuxi, Suzhou, and Shanghai according to the principle of near and far.

For example: The main travel agencies in Yangzhou are investigated and studied: 1 Zhenjiang Shenzhou Travel Agency 0511-85083322 Zhou Jinmin No. 265 Jiefang Road, Zhenjiang City 2 Zhenjiang Age International Travel Agency 0511-84407839 Wang Shuju No. 4 Mengxi Road, Zhenjiang City 3 Zhenjiang Shenzhou International Travel Agency 0511-85241487 Yan Liangke, Zhenjiang Hotel, Zhongshan Road, Zhenjiang City 4 Zhenjiang Global Travel Agency 0511-85012717 Feng Zheng, 7th Floor, Jinhui Building, No. 248 Jiefang Road, Zhenjiang Youyou Travel Agency 0511-85287098 Huang Xian, No. 31 Zhengdong Road, Zhenjiang City 6, Zhenjiang Yangtze River Travel Agency 0511-85317691 Rong Jianjun Zhenjiang Changjiang Road Port Bureau 8 Zhenjiang Staff Travel Agency 0511-84406776 Cheng Zhihui No. 5 Huancheng Road, Zhenjiang City Zhenjiang Garden Travel Agency 0511-85895511 Xu Ying 10, Floor 1, No. 35 Shishi Road, Zhenjiang City Zhenjiang Shenzhou Young Man Travel Agency 0511 -85229830 Luo Zhishang Yunxiao No. 18 Shuangjing Road, Zhenjiang City Phase 2: Expansion to key business areas, East China, North China, Central China, South China and Taiwan, Hong Kong and Macao regions

Phase 3: Market boom in key business areas Afterwards, we visited the auxiliary business areas (southwest, northwest and northeastern areas) to find points of cooperation and form cooperation!

Attachment 3: Visit DiaryVisit Diary

Customer Name:

Visit Time: Month, Day, 2010

(There is no limit to the number of words, Please record the visit time, interviewer, visit process, questions encountered during the visit that need to be answered by others, customer theories and suggestions) Note: After each visit, submit the visit diary in time.

If there is no way to submit it in time, please arrange it in day order before submitting it!

Partial training:

1. Understand, understand, and master business knowledge and the main products operated by the company;

2. Understand, understand, and master sales Structure;

3. Market research training; (Definition and work process of market research)

4. Let marketers master sales methods through some case analysis and explanations and techniques to cultivate their unremitting marketing energy; (Case: Anhui Enlong Marketing Pioneer-Xiang Nianhong)

5. Acquaintance, understanding, and mastery of travel agency products and line travel agency products are the six aspects of tourism. The elements (food, accommodation, transportation, travel, shopping, entertainment) are integrated together, and the high-quality services of tour guides are added. This is the main product of the travel agency. Get to know the regular routes of travel agencies (such as: Ning-Zhenyang three-day tour, Zhenyang two-day tour) ), so that there is a common language when visiting and communicating with travel agency customers;

6. Understand, understand, and master the travel route operation process, and the role of travel agency planning in the operation process, so that the sales staff can understand Be specific about who to visit and who to recommend campsites to. (Travel agency planning plays a very important role in the entire tourism route, mainly reflected in travel car reservations, contact with tourist attractions, travel accommodation arrangements, travel catering arrangements, and actual guest surveys after the team ends, etc.)