If you were a salesperson, how would you communicate with the guests?

Interpersonal communication is to convey certain information to each other and express their wishes through certain means of communication. In short, communication is the process of information transmission between people.

Second, the meaning or purpose of communication.

Why communicate? In our life and the working environment of enterprises, the proportion of things that need to be done independently by individuals has been gradually decreasing, and many things are basically done by mutual cooperation and cooperation, and one's heroic age has become a thing of the past. To do these complicated things well, the general steps are: first, unify everyone's thoughts, sort out solutions, then organize everyone to form an effective cooperation system, and finally give play to the role of the system, and Qi Xin will work together to implement it. These three processes are inseparable from effective communication among members. Effective communication here is conducive to the realization of the overall goal and the achievement of the overall thing. I think this is the essential feature of effective communication, which should have a clear purpose, help solve problems and achieve everyone's overall goal. Of course, this overall goal must be a long-term contribution to enterprises, individuals and the whole society.

People are good at expressing themselves in different ways, some are good at talking, some are good at listening, and some are good at doing things. I don't think being good at talking is equal to being good at communicating effectively. For individuals, enterprises and society, the criterion for evaluating effective communication should be whether specific communication is conducive to solving problems and personal development, enterprises and society. What is the purpose and significance of communication? For enterprises and individuals, I think the ultimate goal is to solve problems, do things well in enterprises and society through solving problems, and finally achieve harmony and win-win for individuals, enterprises and society, and realize the happy life of most people.

Third, self-preparation before communication

1. Psychological preparation

Full of confidence; Not humble; Not arrogant. Successful people don't go with the flow, only Nuo Nuo has his own ideas and style, and he is not careless. Enthusiasm comes from your sincere and firm belief in products or services. Whether customers are interested in your products or services often comes from your attitude towards them. There are bound to be many setbacks in sales activities, but in any case, don't lose confidence and enthusiasm for products or services unless you are willing to accept failure. What convinces customers is often not the rational explanation, but the belief in the product that you pass on to them. ...

2. Knowledge preparation

Astronomy, geography, history and politics, etc. , all need to understand; You need to know the origin, nutritional value, medicinal value and so on. Only by accumulating enough knowledge can we chat with our guests, talk about the past and discuss the present, and have enough topics to communicate with them.

3. Language preparation

Before communicating with guests, you should think about how to talk to them and what language to use while listening to their conversations. Be considerate of other people's behavior: put yourself in the other person's shoes and be considerate of their feelings.

Prepare for the goal

The purpose of communicating with guests should be clear, and what is the purpose of communicating with guests. Make friends with guests? To learn more? For work? Wait, be sure to have a clear purpose and a correct attitude!

Fourth, the ways and methods of communication.

1. Use manners and etiquette reasonably (including facial expressions such as eyes and smiles).

It's time to cut to the chase.

Talk to strangers. In addition to getting to know each other better and letting them talk more, it depends on the situation. Don't miss the opportunity to talk, introduce yourself at the right time, and "express yourself" at the right time so that the other party can fully understand themselves. Strangers will be closer if they can resonate and learn from your cut-in conversation.

3. Grasp the communication time

During the whole meal, guests should spend 80% of their time serving and listening, and 20% of their time communicating with guests. Make good use of inquiry and listening, 20% success depends on professional knowledge; 40% depends on interpersonal relationships; 40% depends on observation.

Fifth, the choice of communication topics.

1. Get what you want

First of all, a good opening speech is the first impression left to the other party. Whether it is good or bad is very important. The principle of saying the first sentence is: intimacy, intimacy and elimination of strangeness.

Secondly, look for topics of common interest.

A good opening statement is just a good start. To talk with interest, speculation and pleasure, both sides must establish topics of common interest. Some people think that when Su Wei meets for the first time in his life, how can he have a topic of common interest? This requires careful observation of each other when speaking, from his hobbies and personality characteristics to his level and mood. When you meet for the first time and do something, you should see your character from the nuances. Living in the same era and country, as long as they are good at searching, why don't they have a common language?

Pay attention to what you say.

Different occasions, different people, different topics. There are three things you can't talk about in communication: inappropriate time, inappropriate atmosphere and inappropriate object. If you want the other person to have a good impression on you and leave an indelible deep impression, you must also look at the face, understand the problems that the other person is most concerned about in the near future and master their psychology.

improvise

Know how to refuse guests and change the subject. Tell the other person directly and effectively: use suggestive language such as "I hope …" and "I feel …".

Design farewell words

Farewell words that can impress the other party will make the other party feel unfinished and look forward to the next conversation. For example, "I wish you success and look forward to hearing from you!" Good wishes will encourage each other; "I'm lucky to meet you today, and I hope I can come and go often from now on!" Enthusiastic language will make the other party fully affirmed; "Farewell is a long way, but there is still a difference. Thank you for your hospitality. " Words of thanks make the other person feel warm; "If you pass by here, please come to my house. Goodbye. " The inviting concluding remarks make people feel respected, and also set the stage for future communication. "Do you think I still need to improve? How to do it well? The consultation conclusion makes the other party feel more cordial.

The key to achieving the above five items is: love should be hot and words should be wonderful. Passion is enthusiasm, frankness, sincerity, no hypocrisy, no affectation, no boasting, no showing off; Good language means proper wording, polite speech, wonderful speech and natural humor. Never talk endlessly about things that the other person is not interested in. Love is warm and beautiful, even if we meet by chance, we will feel at first sight.