What are the requirements for recruiting a real estate marketing director?

To become a real estate marketing director, you need to master the following professional knowledge:

Familiar with the sales and after-sales service management of real estate commodities;

Proficient in various sales models.

Familiar with the situation and development trend of this industry

Familiar with the nature of marketing work

Distribution channel identification

The above is just a part of the professional knowledge that a real estate marketing director should have. In addition to professional knowledge, you should also have corresponding professional skills, such as proficiency in customer management, sales team management, communication skills, negotiation skills, planning skills, execution skills, etc.

Responsibilities of marketing director of real estate company:

(a) according to the company's relevant policies, organize the formulation of departmental job responsibilities, management systems and business processes, and organize their implementation and supervision;

(2) Be fully responsible for the administration and business management of the business department;

(three) to be responsible for the control of the expenses approved by the department and the audit of the expenses. (four) responsible for the marketing training of sales personnel;

(5) To be responsible for the daily business assessment of department employees, put forward relevant suggestions on promotion, rewards and punishments according to the performance of employees, and do a good job in the management and implementation of department performance assessment; (VI) Responsible for the overall sales of the company's development projects, and organize the implementation and performance to ensure that the company's projects are sold as planned;

(seven) responsible for commercial housing sales audit, the preparation of sales statements;

(VIII) Be responsible for the marketing planning, integration and promotion of the company's development projects, and organize the implementation and execution of the project marketing planning, integration and promotion;

(9) Responsible for collecting, sorting out and analyzing market information, and providing basis for the company to formulate clear project strategic planning;

(ten) responsible for organizing the formulation of sales plans and adjusting sales plans and strategies according to market conditions;

(eleven) responsible for the establishment of the information platform of the business department;

(XII) Complete other tasks assigned by the General Manager.