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Jing Tian Baisuishan Jing Tian Baisuishan bottled water
Founded in Shenzhen, 1992, it is a group enterprise specializing in the production and operation of packaged drinking water. In Shenzhen, Guangzhou, Huizhou, Yichun, Jiangxi, Putian, Xiamen, Nantong, Jiangsu and Qianxi, Tangshan, it has more than ten independent subsidiaries and several large-scale production bases, and is equipped with nearly 50 integrated filling equipment imported from Germany and France.
Jing Tian insists on building a modern production base, designing innovative and fashionable packaging containers, producing excellent products, and promoting the continuous progress of enterprises. Jing Tian Company has always regarded product quality as the source of brand development, fully implemented ISO22000 and HACCP quality and safety management systems, and attached importance to providing customers with high-quality and efficient services.
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Jing Tian Baisui Mountain's "Water Noble" Route
As far as water source is concerned, Baisui Mountain has laid the foundation for development. However, judging from the water quality, Baisui Mountain is still not cheap in this brand of bottled water market. People still recognize well-known brands such as Wahaha, Nongfu Spring and Master Kong. How to break through from many brands has become the development goal of Baisui Mountain.
In the bottled water market at that time, most of the market prices were 1 yuan, which was suitable for the general public. The Baisui Mountain built by Zhou wants to build a high-end bottled water to distinguish it from other brands. So Baisui Mountain insists on the road of water culture, making ordinary bottled water instantly full of aristocratic atmosphere.
In foreign interviews, it was emphasized on Monday that "we sell not only water, but also water culture". The first advertisement launched on 20 13, old man and girl, a bottle of centennial mountain, gave people a shocking visual impact, and the advertising story contained in it was even more talked about. For a time, the title of Baisui Mountain, a noble in the water, was quietly circulated among the public, and the scenery was infinite for a while.
Jing Tian Baisui Mountain Official Website-Company Profile
The differences between Jing Tian and Baisui Mountain are as follows:
The content of metasilicic acid in Jing Tian mineral water is different from that in Baisuishan mineral water. The metasilicic acid content of mineral water in Jing Tian is 20-80mg, while that of Baisui Mountain is15-55mg.
Other contents are different, such as potassium, calcium, magnesium, strontium and so on. The main component of metasilicic acid is the compound of hydrogen, oxygen and silicon, and the chemical formula is H2SiO3.
Where does Baisui Mountain mineral spring aquatic products come from? Baisuishan mineral water production base is located in Guotian Town, Wuhua County, Guangdong Province.
Baisuishan (Meizhou) Beverage Co., Ltd. invested in the construction of Wuhua Baisuishan mineral water production base in Guotian Town, Wuhua County. It is planned to invest 500 million yuan, with an estimated annual output of 500 million to 800 million bottles. After the project is completed and put into production, the annual output value can reach 300-500 million yuan. The total planned area of the project is 1.246 mu, of which the planned land area of the factory is about 229 mu, the planned land area of the observation deck is about 1.7 mu, the controlled area is about 1.000 mu, the total length of the service road is 1.5 km, the width is 8 meters, and the planned land area is about 50 mu.
Wuhua Baisui Mountain mineral water production base started construction on February 23, 2020. The Baisui Mountain mineral water production base integrating production, leisure and tourism will be built, which is mainly used for the production and sales of drinking water and mineral water. The project is expected to be completed and put into operation in 2022.
Product introduction
Jing Tian Baisui Mountain production base belongs to Jing Tian Company, which is a large enterprise engaged in the production and sales of bottled drinking water. The company has advanced production workshops and 28 advanced automatic production lines, and its strong technical and economic strength has been recognized in the drinking water industry.
The product sales network not only covers Chinese mainland, but also sells to China, Hongkong, China, Macau, Canada, Singapore, the United States, Russia, the Philippines, South Africa, Marshall Islands and other countries and regions, and has achieved a lot of achievements and good reputation overseas, making it a large exporter of bottled drinking water in China. Therefore, "Jing Tian" was rated as a provincial famous brand product and a provincial famous trademark by Guangdong Province.
The company has more than 2,500 employees, and has been adhering to the corporate philosophy of continuous innovation and pursuit of Excellence, building a perfect production base, innovating and designing perfect packaging containers, producing products with perfect quality, and pushing the company to keep walking at the high end of the industry. Jing Tian Company regards quality as the life of enterprise brand development, and fully implements ISO900 1:2000: 2000 and HACCP quality management and control systems, focusing on providing customers with quality products and excellent services.
The company's professional, honest and efficient enterprise spirit has been affirmed by customers, respected by the industry and praised by consumers. So far, Jing Tian has won nearly 100 awards, successively won the title of Guangdong famous brand products and provincial famous trademarks, and ranked among the top 20 beverage industries in China. Jing Tian is forging ahead and constantly surpassing, and is in a new stage of rapid and all-round development, and continues to be the leader of drinking water industry in China.
Baisui Mountain mineral water is the production base of Baisui Mountain in Jing Tian, which is located in the famous national scenic spot and Taoist holy land-Luofushan Nature Reserve. The area is covered with green hills, beautiful forests and waves, ancient trees and sky, and a hundred miles of smoke-free.
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The first-class natural ecological environment endows Baisui Mountain with high-quality mineral resources. In a specific geological environment, the water source is rich in metasilicic acid, lithium, strontium, calcium, potassium and other trace elements beneficial to human health after more than a hundred years of deep circulation and continuous flow. Among them, metasilicic acid has softening effect on human aortic sclerosis, health care effect on heart disease, hypertension, arteriosclerosis, nervous dysfunction, stomach disease and gastric ulcer, and has anti-cancer and anti-aging effects.
The natural mineral water in Baisui Mountain, Jing Tian is collected from the rock fault zone under160m stratum, and it has been identified by experts as one of the rare high-quality mineral water sources in the world. The water source of "Jing Tian Baisui Mountain Drinking Natural Mineral Water" is located in Luofu Mountain, Huizhou, and it is a high-quality mineral water source specially approved by the state.
References:
Baidu Encyclopedia-Jing Tian Baisui Mountain Natural Mineral Water
What is the relationship between Baisui Mountain and Jing Tian? Baisui Mountain and Jing Tian belong to the same company, and Baisui Mountain mineral water is Jing Tian Baisui Mountain mineral water. Baisuishan production base belongs to Jing Tian Company, which is a large enterprise engaged in the production and sales of bottled drinking water.
Jing Tian (Shenzhen) Food and Beverage Group Co., Ltd. (hereinafter referred to as Jing Tian Company) was established on 1992. Is a group enterprise specializing in the production and operation of packaged drinking water. It owns three brands, Jing Tian, Baisui Mountain and Blair Quhan, and is equipped with nearly 60 fully automatic filling integrated production lines in Krans, Germany, with the output among the best.
Orientation of Baisui Mountain:
Baisuishan broke the routine marketing routines such as water quality and origin, practiced the brand management concept from the beginning, and cut in from the high end accurately. Finally, it stood out from the new and old drinking water brands at home and abroad and became a veritable domestic "water aristocrat".
When it was launched in 2004, Baisui Mountain was labeled as an "aristocrat in water", which was higher than the industry average price in the same period. It has distanced itself from the common products in the market such as Nongfu Spring and Wahaha, and launched differentiated competition, but it has not surpassed consumers' common sense cognition and consumption tolerance of water like foreign brands such as Evian.
This precise price strategy has enabled Baisui Mountain to catch up with the tide of consumption upgrading of Chinese people, start a rapid development process, and finally grow into a "noble" among bottled water brands.
See Baisui Mountain-Enterprise Profile for the above contents.
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