As both fast food, what is the difference between the images of KFC and McDonald's in the minds of Chinese people?

KFC is more grounded and localized in China. No matter who comes to China to make money, any company that is not willing to be down-to-earth will basically have no good end. For example, LinkedIn in the recruitment field, as everyone knows, there is no monopoly recruitment website in China, whether it is Neither Zhaopin nor 51job have reached a monopoly level. LinkedIn has invested heavily in China with the support of Microsoft, but there is still no progress so far. Why? Because the so-called "social recruitment" is not in line with Chinese culture at all. Who wants to go to LinkedIn to check their status when they resign? If the boss sees it, will you still be around? The same is true for KFC and McDonald's. McDonald's was the first company to enter China. For so many years, the staple food has been the burger Big Mac. Until now, it was forced to have a bowl full of honey chicken drumsticks. Chinese people's stomachs have been eating for thousands of years. I just like to eat rice, and hamburgers are fine for occasional consumption, but for long-term consumption, would you like to try eating hamburgers for a week? It’s guaranteed to make you want to puke just from the smell of burgers.