How to open a flower shop how to open a flower shop

1, flower shop, we must first determine the business trend; Formulate marketing strategy; Contact several purchase channels; Recruiting employees can depend on the situation. If you have studied or trained yourself and mastered the basic skills, you don't need to hire employees. Application for company registration and related procedures.

2. After choosing the location, you can start the decoration, which is divided into in-store and out-of-store. If you think your decoration is very difficult, it is recommended to find a designer. You should communicate your ideas about the flower shop in advance and make clear your needs, such as what the theme is and what functions you want to achieve. Of course, you have a good eye and you don't need a designer to save money. These two simple suggestions can be referenced: using specular reflection to make the space bigger; Render the space with soft lights.

3. In the initial stage of opening, it can be generally promoted through "online+offline", and a marketing strategy suitable for the situation can be formulated according to the brand positioning. If an individual opens a shop, it will be more difficult to do marketing promotion because there is no popularity. At that time, we used the way that new customers bought designated bouquets at a discount, and the effect was not bad.

Just in case, you can contact several purchase channels at first, and the supply will be stable after a long period of operation, so you don't have to pay more attention to this item. The first batch of flowers, gift boxes, etc. Be sure to choose carefully and take notes.