Didi damaged 3,000 green orange bicycles and drove 30,000 bicycles out of the sixth district of Beijing.

On the afternoon of May 15, 36Kr reported exclusively that 3,000 green and orange bicycles owned by Didi were put into the Beijing market for the first time to replace the 10000 abandoned small blue bicycles that had been put into use before. Since then, various media have followed the report.

On the morning of May 16, the Beijing Municipal Transportation Department interviewed Didi Chuxing (Beijing Xiao Ju Technology Co., Ltd.) and pointed out that Didi violated the relevant provisions of the Regulations on the Administration of Non-motor Vehicles in Beijing, and forced the vehicle to be put into use without reporting as required, which seriously disrupted the operation order of Internet rental bicycles in Beijing. Didi Chuxing was ordered to take back the vehicles immediately on the afternoon of May 16, and to take back all illegally placed vehicles before May 17 12, otherwise it will be cleaned up by the relevant departments of Haidian District.

On the morning of May 17, according to the Beijing Municipal Transportation Commission, in view of the seriousness of Harrow's illegal delivery of vehicles and refusal to correct them after interviews with relevant departments, Beijing traffic law enforcement departments recently imposed administrative penalties on Harrow's bicycles. Hellobike was fined 50,000 yuan, and within 10 working days after receiving the penalty notice, the vehicle was restricted from operating in the sixth district of the city, and all vehicles illegally placed in this city were recovered.

Within three days, the launch of Didi and Hello bicycles in Beijing was stopped by the competent authorities, which was a long-lost smoke in the bicycle market.

However, after reading two short and vivid incidents of being interviewed and punished for enjoying bicycles, do you think these are two isolated incidents? On the surface, it is not.

Why? Listen to the president to analyze it.

Prior to these two interviews, on May 13, the Beijing Municipal Transportation Commission announced that in order to promote the orderly and standardized operation of the Internet bicycle rental market, and give full play to its positive role in building a green and low-carbon transportation system, solving the demand for short-distance travel, and controlling traffic congestion, Beijing will start from 2065433 to solve the problems of disorderly parking, illegal delivery of enterprises, and untimely recycling of damaged and abandoned vehicles.

However, the voice of the Administration has not stopped. On May 15, two days later, Didi mobilized 3,000 green orange bicycles of its own brand to be put into Beijing. This is actually the first time that Green Orange has entered Beijing. Then, the question comes: why is Didi so tough on 3000 cars and dares to hit its own authorities? The curse of Didi's car rental policy is still on his head. It is not worth the loss to do this with the competent authorities for a mere 3,000 green orange bicycles.

Hello. Let's see how you are. In fact, according to my observation, Hellobike appeared sporadically in Haidian, Chaoyang and other districts before the Spring Festival this year, but the scale was not large. Since February this year, it has become easier and easier to ride to Hellobike all over the city, especially at the subway entrances such as Zhao Xi and Hujialou in Jintai, and even more than 10 neatly arranged Hello Bikes have appeared. Users can often be seen riding Hellobike on the road.

So, how much does Hellobike invest in Beijing at present? Hello didn't give a clear figure, but according to the data released by the Beijing Municipal Transportation Commission, as of April 8, the number of vehicles launched by Hellobike has increased to more than 50,000, and the vehicles have spread all over Liu Cheng District, Tongzhou District, Fangshan District, Daxing District and Changping District. Except Changping District and Daxing District, no other districts have signed a vehicle delivery agreement with Hellobike.

In fact, at present, Hellobike only has the right to launch in Changping District and Daxing District, but has no right to launch in the sixth district of the city and other suburbs.

20 17 12, Hellobike merged with Yong 'an Bicycle, and Hellobike was fully responsible for the original Yong 'an Bicycle business. In view of the suspension of the launch of new bicycles by bicycle companies in Beijing in September 20 17, the number of bicycles operated by Wing On Bank in Beijing is 19000. According to the principle of "limiting increment and reducing regulation" in Beijing, through the study of the two-level joint working conference in the urban area, the replacement volume of Hellobike Yong 'an bicycles is limited to 6.5438+0.9 million. First, pilot operation will be carried out in the suburbs, and the competent departments in the pilot areas of enterprises will sign a letter of commitment before organizing implementation.

However, it seems that Hellobike didn't keep the above promise and took the way of sneaking into the six districts of Beijing. According to the data of more than 50,000 Hello Bikes published by the competent authorities at present, minus 1.9 million Hello Bikes, that is to say, there are at least 3 1.0 million bicycles illegally put into urban areas, which really far exceeds the 3,000 vehicles of Didi Green Orange.

Moreover, the large-scale appearance of Hellobike in Beijing has lasted for at least four months. According to the disclosure of the Beijing Municipal Transportation Commission, in fact, from June 20 19 to June 20 19, the Municipal Transportation Commission and relevant departments have repeatedly talked about Hellobike's illegal delivery of vehicles, and ordered it to make corrections within a time limit and take back the illegally delivered vehicles. However, Hellobike did not make corrections, but continued to increase vehicles.

Then what we understand is that you are bent on your own way, turning a deaf ear to the interviews of government departments and not implementing them. Therefore, on May 13, the Beijing Municipal Transportation Commission announced that it would launch a one-month special campaign to control the problems of disorderly parking, illegal delivery by enterprises, and untimely recycling of damaged and abandoned vehicles. However, at that time, there was no specific violation of the company.

Perhaps when I saw that Hellobike had no right to put bicycles in Beijing for several months without being punished (at least the news that Hello was interviewed has not been seen by the outside world), Didi felt why he didn't follow suit, so let's try 3,000 bicycles first. Maybe the government will turn a blind eye, not to mention the huge Beijing, and no one has the energy to count how many bicycles have been put in.

If Didi travels like Hello, and chooses to keep a low profile in the village and doesn't want to shoot, then it may be the same. However, this is a strange thing. Didi travel is uncharacteristic. Honestly and frankly, I told the media exclusively that I put in 3000 green orange bicycles and went to Beijing for the first time. Then it successfully attracted firepower and was stopped by the competent authorities the next day.

Why?

The president also observed a detail. Didi put the green orange bike, but it didn't spread out like Hello to lower the target. Instead, all these 3,000 vehicles are concentrated in Zhongguancun Software Park where Didi Company is located. Didi officially claimed that because some small blue bicycles in Zhongguancun Software Park are close to their life cycle, in order to better meet the just-needed commuting needs of park users, we replaced 10000 second-hand small blue bicycles with 3000 brand-new green orange bicycles.

Indeed, Didi Chuxing changed the quota of small blue bicycles to green orange bicycles in Chengdu last year, which was approved by the local government.

So Didi means that, first, I only changed the quota for entrusting Little Blue Bike, and second, I just want to solve the commuting of our own employees in the park, which seems to be more of a "housework" than a commercial activity.

You can understand that this may be that Didi is testing the policy tolerance of relevant departments, and it can also be understood as learning from Hello. However, I don't think this is Didi's real intention.

Because if Didi really wants to learn the darkness of Hello, it will disperse the vehicles instead of focusing on its own park. If Didi wants to hide the truth, it will not tell the media in a high-profile way that I put 3,000 bicycles without the right to put them in.

Obviously, Didi is deliberately attracting fire to himself. What is the practice of Didi offending the competent authorities for?

In my opinion, it's just to drive away those barbarians who sneak into the village and don't obey the rules, because Hello has put at least 50,000 cars in Beijing so far, and it hasn't been stopped or punished for more than four months, while the green orange was put in zero before, which seems a bit too bad. So this time, if Green Orange intentionally violates the rules with 3,000 vehicles, which leads to the government's firepower and punishes Didi, it must also punish Hello who has violated the rules first, so as to ensure fairness.

In this way, Didi killed at least 3 1000 illegal cars that Hello painstakingly managed in Beijing at the cost of 3,000 cars. This is a good deal with one enemy and ten. Didi played beautifully this time, and less is better than more.

However, Didi may make the competent authorities unhappy to a certain extent, which is the risk that Didi needs to consider and bear.

As for why Didi wants to destroy 30,000 enemies with the game of self-destruction of 3000, we don't know what the difficulties and hidden feelings are. Anyone who knows the inside story, please leave a message

So why did Didi kill Hello in such a tragic way? I think there are two reasons: First, the small yellow car ofo invested by Didi did not merge with mobike according to Didi's idea, which made the relationship between Didi and ofo tense for a time. Didi didn't want to invest any more money in ofo, but Alibaba gave it a loan to keep it alive. At the same time, Alibaba's Ant Financial is Harrow's largest shareholder. After mobike was acquired by Meituan, it dragged down Meituan's huge losses, and Meituan did not intend to continue to expand in mobike. However, Hello is very ambitious at present, claiming that the order volume has exceeded the sum of ofo and mobike, and it is the biggest competitor of Didi's green orange bicycle; Second, Hellobike has now launched a ride business, which has touched the ride business that Didi is trying to restore, and it is also a head-on confrontation with Didi.

So the friction between Didi and Hello is inevitable. But this is really just the beginning.