Interview strategy of new media operation

Many times, not only the new media operator Xiao Bai, most of us are used to preparing resumes when looking for jobs, and then submitting relevant positions on the recruitment website, and then interviewing.

Doing so will often make the new media operation fall into a misunderstanding-centering on resumes and focusing on resume screening. In this case, Xiao Bai, a new media operator, or most of us will often find a position suitable for our resume, not our own.

In short, we are led by resumes.

Then how can we avoid this situation and find a job that we really like?

We can help us find a job more effectively through the following four steps:

Determine the target occupation

Understand the expectations of employers

Optimize job search materials

Interview and negotiation

Let's talk about the first step and determine the target occupation.

Determining the target occupation is not only determining the position you want to engage in, but also the industry, company type, salary range, work place, welfare and so on.

We can determine according to the following six points:

Role. That is, specific positions, such as new media operations.

Industry. That is, the industry you want to engage in, such as Internet/online education.

Enterprise. Including private, state-owned, joint ventures and foreign-funded enterprises. For example: a private person/a company

Salary. That is, the company's salary. For example: salary range 5k-7k, weekend weekend, social security, subsidies, etc.

City. A city that wants to develop. For example: Chengdu.

Culture. An abstract concept, but you can check the company's cultural concept online in advance. For example, leaders are big names in this industry and so on.

According to these six points, we can construct the basic information of the target occupation:

Internet/Online Education-Private /XXX Company -5-7K- Chengdu-New Media Operation

According to these confirmed information, we can have a targeted search work, thus improving our job search efficiency.

After setting the target occupation, find the company you want to apply for, check the requirements of the company's new media operation position, and understand the company's job requirements.

After entering a company's recruitment page, analyze the company's recruitment needs directly according to his job responsibilities and requirements.

Judging from their job responsibilities and job requirements, the general requirements for new media operation posts will include these three points: copywriting, independent operation of new media accounts, and event planning.

Other requirements include: understanding user needs, data analysis, ownership awareness, industry experience, etc. These are the main points.

After sorting out the similarities of the company's needs, you can start to enter the resume writing stage.

(PS: Some small partners have a favorite company in advance, and they can directly find the company's job responsibilities and needs analysis. For example, if a small partner wants to enter Netease Cloud, then directly understand the job requirements of Netease Cloud, and this pertinence will be strengthened. )

1. Optimize your resume

In addition to letting us know the job requirements, the most important thing is to do it around these job requirements when writing resumes, so as to meet the job requirements to the greatest extent.

As a new media operator, without working experience, you need to do the following.

1) Simple and clear typesetting, accurate content description, showing our aesthetic and copywriting ability from the resume itself (remember not to make the resume look too long)

2) Select the previous work experience that is closest to the job requirements. Sharing the star principle and writing your own work experience according to this principle can make your work experience look more professional.

For example, our company is a xx industry, making xx products, and I am mainly responsible for xx work. In order to achieve my study goal, I made efforts of xx, and finally got the result of xx. (It is better to add specific data)

3) And most importantly, project experience. This requires Xiaobai to spend some time trying to operate some media accounts, such as WeChat official account/headline/Zhihu, before applying for a job. To make up for the lack of work experience. Do it seriously. During the interview, the interviewer will probably ask some questions called details, such as what problems are encountered in the process and how to solve them.

4) bonus points. Understand ps, pr and operation tools.

2. Build a portfolio

1). Data analysis of official accounts, headlines and Zhihu of WeChat. Take the official WeChat account as an example, you can directly take a screenshot of Zhihu data, and then attach a simple data analysis, as well as the process and results of optimization according to the data.

2) Screenshot of copywriting. Screenshots of articles published by various platforms. It is enough to select two or three articles with the best data.

1, interview

After preparing for the above three aspects, we will enter the crucial link-interview.

With a good resume and basic new media operation skills, we need some interview skills to let the interviewer see our strengths and abilities to the maximum. Here are some practical tips.

Practice introducing yourself before the interview. Self-introduction is the interviewer's first impression of us, and the expression should be clear and logical.

2) Understand the general situation of the company. Mainly to understand the general situation of the company's business types and operations. You can use the company's situation as an example when interviewing.

3) self-confidence. It is also the most important point in the interview. Only what confident people say is more convincing. The interview is for us to convince the interviewer.

Here are some questions the interviewer will ask:

1) What is your career plan?

Do you know what our company does?

3) What do you think the new media is?

4) How do you understand the operation of new media?

5) Introduce your self-media account.

6) How did you optimize it?

Here are just a few examples. In fact, as long as we are confident and have reasonable answers, the average interviewer will not embarrass you.

Step 2 negotiate

At this point, I basically got the offer. Negotiation is to talk about our salary and benefits, whether there is a year-end bonus, whether there is a subsidy, whether there is overtime pay, and so on. These need to be discussed with HR.

But some companies do not discuss this step alone, but talk together during the interview.

The purpose of negotiation is to strive for as many rights as possible.

abstract

Nowadays, many people will directly ask about interview skills, but what really makes the interviewer choose you is your strength and sincerity. Skills can only be used as an aid to your advantage.

Especially our new media operation Xiaobai, if you want to find a job you like, you must be down-to-earth and step by step.

Ok, that's all for today's sharing.