How to test the certificate of network marketing personnel

How to test the certificate of network marketing personnel

How to test the certificate of network marketing personnel? The occupation of network marketers is defined as people who use the interactivity and communication credibility of the network to promote multi-platform marketing of enterprise products on the digital information platform. How to test the certificate of network marketing personnel?

How to take the Internet Marketer Certificate 1 The Internet Marketer Examination is divided into theoretical knowledge examination and skill examination;

1, the theoretical knowledge examination is mainly based on written test and computer test, which mainly assesses the basic requirements and related knowledge requirements that employees should master in this profession;

2. Skills assessment mainly adopts the methods of on-site operation and simulation operation, and mainly assesses the skill level that employees should have in this profession.

The theoretical knowledge test and skill examination are all 100, and 60 or above is qualified.

Theoretical knowledge examination time is not less than 90min；; The skill examination time shall not be less than 120min.

The theoretical knowledge test is conducted in the standard classroom; Skills assessment is conducted in the live broadcast room or classroom with live broadcast equipment, computers and projection equipment.

What are the prospects of Internet marketers?

According to the data of third-party recruitment websites, the number of positions related to new media and short videos is as high as 39 1 and 89 1. According to statistics, the demand for new media operators has soared 10, 8 times, which is a crazy era of new media and short videos. Internet marketers are the most scarce compound talents in the Internet industry.

The profession of network marketing personnel was officially included in the national occupational classification ceremony. This new occupation not only has high gold content, but also has a large demand for nationally recognized occupations and broad employment opportunities.

What are the subjects of the Internet Marketer Certification Examination?

The exam is divided into two parts: written test and actual combat simulation. The theoretical test score is 60, and the practical test score is 60.

Those who pass the training can obtain the professional ability evaluation certificate of Internet marketers issued by China National Light Industry Federation.

The training and examination contents mainly include: basic Internet laws and regulations, short video and live broadcast operation realization, short video camera shooting, post-editing, live broadcast accounting, live broadcast speech, live broadcast data analysis and other related Internet knowledge.

How to test the certificate of network marketer 2? The occupation of network marketers is defined as people who use the interactivity and communication credibility of the network to promote multi-platform marketing of enterprise products on the digital information platform. Including but not limited to field sales personnel. Definition of online learning service provider: personnel who provide personalized, accurate, timely and effective learning planning, learning guidance, support services and evaluation feedback for learners by using digital learning tools, and e-commerce in colleges and universities.

Staff in the teaching direction of new media application and other qualified personnel who are interested in new media operation management or media integration and are willing to engage in related work.

In order to help prevent and control the COVID-19 epidemic and promote the employment and entrepreneurship of workers, according to the relevant provisions of the Labor Law of People's Republic of China (PRC), Ministry of Human Resources and Social Security

Entrusted, China Employment Training Technical Guidance Center publicly collects information on new occupations to fight the epidemic and promote employment. By the relevant industry ministries, industry associations (societies), enterprises and research institutions to declare suggestions and expert review and demonstration procedures, the new occupations, new posts and adjusted occupations (jobs) will be announced.

In June, 2020, the new occupation of online marketer declared by China National Light Industry Federation passed the examination and approval, and was officially listed in the national occupation classification ceremony. In order to further standardize the career development, China Light Industry Federation is carrying out the National Professional Standard for Internet Marketers, and the preparation of the standard is nearing completion. Training materials will also be prepared according to professional standards to train Internet marketers. On the basis of standards, carry out vocational skills assessment, drive Internet marketing professionals to increase their professional knowledge, improve their professional abilities in user research, product audit, scheme planning, content construction, marketing promotion, digital scene construction, and promote the establishment of a professional army of Internet marketing personnel with standardized practice, excellent quality and stronger professionalism.

The State Administration of Press, Publication, Radio, Film and Television also issued the Notice on Strengthening the Management of Live Broadcasting Services of Online Audiovisual Programs, which stipulated the qualifications, certificates, service units and contents of live broadcasting.

The "Notice" pointed out that the live broadcast service of online audio-visual programs should have corresponding qualifications; Institutions and individuals need to carry out live broadcast service certification; Units that carry out webcasting services need to file before the live broadcast; The circular requires all provincial press, publication, radio, film and television administrative departments to strengthen the management of live broadcast of online audio-visual programs within their jurisdiction according to law. To put it simply, in the future, the live broadcasts of major platforms must be certified. It is illegal to have no certificate.

Internet marketers are staff who carry out various e-commerce marketing activities based on the Internet. This profession is a new profession under the situation of the rapid development and rise of e-commerce. It requires very high staff, who need to master the knowledge of e-commerce marketing, understand the network, know how to plan and know how to sell, which is very different from traditional marketing. It is precisely because of the characteristics of this profession that network marketing has become a special new profession.

In recent years, with the prosperity and development of Internet economy, network marketing came into being, which not only expanded consumer demand, but also promoted product sales. The value of Internet marketing is becoming more and more obvious, especially after the major webcast platforms, e-mails, search engines and social software are widely used. Among them, various means can be used, such as e-mail marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, bidding promotion marketing, and college students' online marketing ability display.

At present, the number of Internet marketing employees exceeds100000, and the number of Internet marketing employees is growing rapidly at the rate of 8.8% per month, which promotes a new generation of young people, such as college students, to deeply learn new media and digital new economy, to master the interactivity and communication credibility of the Internet, and to be able to market enterprise product projects on multiple platforms. The main task is to build a digital marketing scene and promote products on multiple platforms through live broadcast or short video. Enhance their own communication marketing power and strengthen the activity of user groups. Providing more employment opportunities for young people can encourage more people to link their personal career with social development.

To put it simply, online marketing is conducted on the Internet as the main platform, such as Tik Tok, Aauto Quicker, Taobao, JD.COM, Pinduoduo, Huya, Betta and other live broadcast companies. All-round marketing activities to achieve certain marketing purposes. As one of the new occupations proposed by Ministry of Human Resources and Social Security, network marketers have a very good development prospect in the network age. The network marketing staff certificate has also become the employment certificate of network marketing since 202 1. Interested friends can get ready now!

How to test the certificate of network marketer 3 Why is the network marketer so hot?

1, Ministry of Human Resources and Social Security, the Statistics Bureau of the General Administration of Market Supervision issued a new occupation and new post;

2, formulate a unified professional standard, enter the professional directory, and those who pass the examination hold a vocational skill level certificate;

3. In the future, all walks of life will open the era of Internet marketing;

4. Internet marketers must be announced on 20021:the time and conditions for applying for the master's certificate of online marketing should master the skills of online marketing;

5. In the next two years, the shortage of live broadcast talents will reach 40 million, and it will become the norm for enterprises to rob people;

6, show certificates, has become an inevitable trend.

On June 28th, 2020, Ministry of Human Resources and Social Security, General Administration of Market Supervision and Statistics Bureau jointly released nine new occupations, among which "Internet marketer" was one of them, and it was officially included in the occupation classification ceremony. Notice of Ministry of Human Resources and Social Security China Employment Training Guidance Center on Printing and Distributing the Work Plan of Vocational Skills Standards China Light Industry 202 1 Announced: The Network Marketer Certificate Registration Examination Time and Conditions Federation is the undertaker of the professional standards of the new occupation "Network Marketer", and China Light Industry Federation has approved the designation of the new occupation "Network Marketer" as the evaluation center according to the application materials.

Application conditions for Internet marketers:

(1) Having obtained the vocational qualification certificate (skill level certificate) of this occupation or related occupation, having been engaged in this occupation or related occupation for more than 3 years (inclusive).

(2) Graduates from senior technical schools and technician colleges who have obtained Grade III/Advanced Vocational Qualification Certificates (skill level certificates) in this occupation or related occupations have been engaged in this occupation or related occupations for more than 3 years (inclusive); Or a technician college graduate who has obtained the certificate of preparatory technician in this occupation or related occupation, and has been engaged in this occupation or related occupation for 2 years. 202 1 announcement: the time and conditions for applying for the master's certificate of network marketing are above (inclusive).