What is the scheme analysis in the re-examination of China Communication University's self-enrollment and how to write it?

The writing method of TV program analysis

Generally, a TV program or a TV program, such as an artistic life, a news survey, or a TV sketch, documentary and so on, will be given during the exam. When writing a review article, you can refer to the following ideas:

Part I: First, write a general understanding of a given TV program. For example, to analyze a news survey, we should first talk about the overall view and understanding of this column, including the hierarchical positioning of the column, the positioning of the audience, the overall characteristics of the column and so on. Write about 200 words.

Part II: Write my opinion on the given program. For example, the topic of this issue of "News Investigation" is a report on the selection of civilized cities in China. We can talk about the choice, orientation, depth and characteristics of this topic, and evaluate whether this program can meet the requirements of the column and whether it is valuable.

The third part: choose a direction that you think is outstanding and can talk about from the following four analysis angles, clearly give your own views, and analyze and demonstrate with the specific content and details of the program. This is similar to the requirements of film reviews. (Please refer to the special post "TV column analysis" for specific direction selection! )

1 program content.

2. The structure of programming.

3. The performance of the program host.

4. Program production is a technical feature.

Choose a direction from it, don't be greedy, and focus on the limited pen and ink to deeply analyze a direction.

Part IV: Summarize the overall positioning of the column again.

Model essay on TV program analysis

Title: Watch the second episode of the analysis feature film "Millennium vicissitudes", about 1000 words.

Span 1 1 century

-A brief comment on Qian Jingzhi's TV feature film "Millennium vicissitudes" of Shandong Cable TV Station.

The second episode of the TV feature film "Millennium vicissitudes" slowly presents the world of the eleventh century to us. This feature film reflecting the progress of human civilization, with its profound theme and exquisite lens, suddenly attracted our attention. Ancient times are simple and heavy. And the advanced civilization of mankind is slowly accumulated in such historical inheritance. So in this program, what we see and hear is both heavy and colorful. The director and author of this film naturally and appropriately mobilized a variety of TV expression means to make the expression of this theme more full and excellent.

First, the diversity of expression techniques.

All the materials in this film are to express the theme of human civilization and progress. In order to make the audience understand better, the whole film focuses on understanding the expression of words and pictures. The whole film is to show the civilization of 1 1 century, and the time span is very long, so it is subdivided into four aspects: civilization, religion, science and economy, and each material has a strong directivity, such as China's four economic inventions and the rise of Christianity in Europe.

At the same time, in order to increase the authenticity of the narrative, the film uses a variety of techniques: 1, role-playing: find someone to play Confucius, giving the audience a more intuitive feeling. In order to better show the cruelty of foreign wars, we also adopted the method of acting to enhance the visual shock. 2. Picture soundtrack: When introducing the scene of The Riverside Scene at Qingming Festival, simply introducing a work will easily make the audience feel tired, so with soothing music, the sound of the piano will bring the audience into a quiet and peaceful world. 3. Authoritative explanation: In order to better introduce the culture of the Northern Song Dynasty, Wang Yusheng Research Institute was invited to introduce this culture, which enhanced the sense of identity and authority. 4. Facebook: Choose iconic props to show it, such as digging a landmark building like the Grand Canal to show the prosperity of the Northern Song Dynasty. 5. Animation: In order to make the picture more vivid, animation is also used to express relatively abstract cultures such as Islam and Christianity.

All this is to show the theme of human civilization and progress. These narrative techniques make the relatively boring cultural and historical feature films rich and beautiful, which is also the most successful part of the feature film Millennium vicissitudes.

Second, the lens language is vivid and rich.

In addition to the success of expression, the film also fully exerts and mobilizes a variety of lens languages, which has rich visual and auditory effects. Most of the films are full and far-sighted, enriching the connotation. At the same time, pay attention to the change of light effect, and choose the light and shadow effect at different times of the day to express unused content. The shooting angles are also very rich, such as aerial photography when shooting the Grand Canal, which makes people see the whole picture of the Grand Canal more intuitively and easier to understand. Colors vary from region to region, such as yellow and Islamic baskets in the Northern Song Dynasty. The sound is mainly analog, and the explanation plays a role in promoting the development of the whole film.

Through the director's above efforts, this cultural and historical feature film has become vivid and beautiful, not boring, but a trickle of water, allowing us to unconsciously cross into the eleventh century and appreciate the charm of ancient civilization.

Commentary TV column

Exam content: Proposition is given in the test paper, which requires candidates to evaluate a column of CCTV or provincial TV station in their area. Evaluation can be comprehensive or individual.

The purpose of the test is to examine the examinee's ability to understand and grasp the column arrangement and column design method.

Examination-oriented guidance: Mastering the knowledge and ability of column arrangement and column design is the basic skill of TV program producers. Yes, it is quite obvious to the producers how to deal with the film and television materials and how to combine the scattered film and television materials into a column that suits both tastes. This examination subject will also allow candidates to design a column by themselves, and together with candidates' comments on some classic columns, examine candidates' ability to grasp the layout and design of columns.

To evaluate TV programs, we must first understand the common sense of TV programs.

1, the nature of TV programs

An important reason why TV programs can attract people is the diversity of TV programs. For example, the TV column turns TV into a mobile phone book, and the column is the catalogue of books. TV programs are a way of arranging and broadcasting TV programs, that is, programs that reflect the same content or type are concentrated into a column, so that they have a fixed program name, title and duration, and are scheduled to be broadcast in a fixed time period.

TV column is the inevitable result of TV's development to a certain stage, and it is a sign of TV's maturity. In the early days of TV development, no matter at home or abroad, the TV programs broadcast were only short news, fragmentary cultural programs and a large number of movies. Television stations are called "air cinemas". By the end of 1940s, the earliest column programs in the world, such as Camel News Caravan, appeared, which broke the original pattern of TV broadcasting. In the early 1980s, column broadcasting entered a period of development. For example, NHK TV in Japan, 198 1 year has 2 1 column, and 1982 has increased to 66 columns. Television in China really entered the cultural stage after 1980s. Now, CCTV's News Network, Oriental Time and Space, Focus Interview, Zhengda Variety Show, Super Variety Show, Tell the Truth and Sunset Red have become trump cards, which have had a great influence on the national audience.

2. Features of TV programs

Gaze is the most basic and intuitive feature of TV programs. It requires a fixed column name, a fixed broadcast time, a fixed title, a fixed program length, a fixed or relatively fixed program host, etc. , in order to facilitate the audience to watch regularly and regularly.

Synthesis is another remarkable feature of TV programs, which is reflected in the specific content and form of the unveiling ceremony in the program.

The third feature of the pilot program with high audience participation is that compared with other TV program forms, column programs are the most audience-oriented, because it is an extremely open program form, and many programs are completed with the direct participation of the audience.

3. Classification of TV programs

There are many classification standards for TV programs, including the content of another program, the program form of another program, and the object type. According to the current general classification method, TV programs can be divided into the following categories, and then subdivided into several subcategories.

(1) news column. Generally, it includes oral news, video news, special news, interview news, investigation and other small columns.

(2) Education column. Generally including cultural education, social education and other small columns.

(3) Literature column. Generally, it includes small programs such as special literature and art, comprehensive literature and art, evening programs and various literature and art columns.

(4) Sports column. Generally including sports competitions, sports news, sports knowledge, sports appreciation, fitness and other small columns.

(5) Service column. Generally including food, clothing, housing and transportation, medical care, employment, marriage, meteorology, transportation and tourism, shopping and cooking, family crafts, room layout and other small columns.

On the basis of understanding the general knowledge of TV programs, the evaluation of TV programs can be mainly evaluated from the following aspects:

1, comment on the column content. Mainly depends on whether the column content positioning is close to the column audience and whether it has its own characteristics. For example, the columns of Oriental Time and Space are clearly positioned, and each small column has different styles and focuses, forming a three-dimensional and comprehensive "time and space report". The content orientation of the column shows the theme, nature, content, function, audience range, cultural taste, national and local characteristics, etc. You can focus on one aspect when commenting.

2. Comment on the column structure. It mainly depends on the logical process of how to open, develop and end the column. Whether the continuity of the column is tight and the clues are clear actually reflects the talent of the column director.

3. Comment column host. The host is an important factor in the style of the column, which complements the positioning of the column. Some TV programs are marked by famous hosts. They often choose topics or design programs according to the knowledge and style of the host, and even name the programs with the host's name. This can evaluate how the host reflects the positioning of the column and what characteristics the host has.

4, evaluation column production. Mainly depends on whether the column production is exquisite. Specifically, we can evaluate the production art from the following aspects.

(1) camera. See if the cameraman is good at using the lens to view the scene, master the motion law of the lens and obtain the required program material.

(2) lighting. See if the illusionist can master the different requirements of TV and stage lighting, arrange the lighting according to the director's intention, and let the camera accurately shoot multi-emotional scenes.

(3) recording. See if the sound engineer can use the recording facilities properly for each different kind of program, so that the recorded program can reflect its essence.

(4) editing. See if the lens combination of the edited picture is reasonable and whether all kinds of stunt pictures are in place.

(5) synthesis. See whether various TV elements such as images, language, art, sound and music are combined into an organic whole according to certain rules. Which TV elements listed above should be strengthened and which should be diluted, when this is obvious, when this is strong and when this is weak, should be integrated to organize the functions of various performance elements and produce overall effects. Therefore, synthesis is the terminal of program production, which plays a stereotyped role and is an important process to finally reflect the ideological and artistic nature of the column. Evaluation and synthesis can best evaluate the production skills of column items.

Pay special attention to the beginning and end of the film when making a comment column. See how the title appears and how the ending ends. What are the inspirations of their picture composition, color tone, sense of rhythm, the relationship between music and theme, and creative methods?

Wrong evaluation: In this exam, the common problem of candidates is that the evaluation is not in place. Some candidates have learned some knowledge about production, but they don't fully understand it, so it is not very accurate to use this knowledge in the evaluation, and the use of professional terms is somewhat awkward, so the evaluation is not in place. According to this situation, in addition to studying more and trying to evaluate more, candidates should also focus on one aspect of column creation, or lens, or voice, or host. And choose the familiar elements to evaluate, so concentrate on not covering everything. (China Communication University, Zhejiang Communication College, Chongqing University, Chongqing University of Posts and Telecommunications)

2) TV program planning and implementation plan of Childhood in Memory.

Introduction:

Childhood is a necessary stage of life for every adult, and childhood has left us with beautiful memories. Today, as an experienced person, we look back on our childhood, look at the things we loved in childhood, revisit the cartoons we read before, hear the familiar songs again and look through the old photos. Think of a series of ridiculous things my childhood friends and my parents did when I was a child ... Everything in childhood can evoke the long-lost warmth in our hearts. However, not everyone's childhood is full of sweet aftertaste. In our life, after all, some people spend their childhood in the shadows. They didn't get the love they deserved from their parents and elders. They realize the sadness and pain of life too early, so everyone's childhood is different, with laughter and crying. Childhood also affects our future life direction. Therefore, childhood is an extremely important stage in life.

The purpose of the column

Based on the special life stage of childhood, whether it is a high-ranking successful person or a criminal at the bottom of society, their childhood has a good educational reference for us adults and our children.

Therefore, this column intends to tell their childhood and their influence with real and warm emotions as the pulse.

So the purpose of this program is to walk into childhood, relive childhood, and let us regain our childhood memories. Here, everything in childhood will be displayed in front of you one by one: cartoons you love to watch, cartoons you wait for, childhood partners ...; Here, the heart and childhood are no longer far away, let us feel the throb of the heart again, and feel the joy and distress of that year; Here, adults have a better chance to educate their children and bring parents closer to their children.

The second target

Every planner wants to do a good job in the quality of his own column, so that he can have a strong influence and a wide audience and become an authority in similar columns. This column is no exception. Try to make this column into a boutique column that everyone wants to see, so as to create high ratings and high efficiency.

Three-column feature

This column will truly show the childhood of the invited guests to the audience. Therefore, the program will show the favorite toys of the guests as children and play some cartoons (such as Gold Saints). ), music (such as Kojiro, etc. ) and the TV series that left the deepest impression in his childhood to stimulate guests' further memories of childhood. At the same time, at the right time, he will invite his best childhood partner to tell the true story between them, which can be the performance of childhood friendship, the contradiction between children and so on. Or we will invite people who have an important influence on his growth to take the stage. In the program, we will also arrange a sitcom to show what happened to them at that time to match the story, so as to better let the audience know the story that happened in the guests' childhood.

As mentioned above, this column will choose a representative person to tell the story on the spot. These people can be social celebrities (such as movie stars, cultural celebrities, sports celebrities and other unemployed people who are concerned by most people). ), or some prisoners at the bottom of society. In view of the different identities of the invitees, they will choose different broadcast scenes. For example, inviting celebrities to be guests, the scene can be arranged in the studio; If criminals are invited as guests, it is best to arrange the scene in a special place.

Every program strives to be personalized. Tell people's true feelings in childhood by unfolding stories. According to different characters, it uses different methods and records to find childhood stories.

Therefore, the characteristics of this column are as follows:

Guiding function: for example, telling how a person can get rid of the shadow of his unhappy childhood, so as to achieve success, realize self-worth and process, and guide and inspire the audience.

Educational function: for example, tell a story about a person who retaliates against others because of his childhood misfortune, resulting in irreparable consequences, so as to warn life and educate more people.

Different studios: Choose different studios according to the identity of the invitee.

In a word, this column will try its best to explore the potential characteristics of all aspects, give play to all kinds of innovations, and serve the broad audience in a unique way.

Four program forms

This column will be presented to the audience in the form of interviews. The host will objectively let the guests tell their childhood stories in a down-to-earth and sentimental way. At the same time, it will also be mixed with the guests' thinking about childhood and their attitude towards future life, so that the audience can feel, think and experience, so that parents can better understand their education methods for their children, the influence of their actions on their children, and reflect on whether they give their children happiness or pain. Educational and philosophical will become this column.

Five target audiences

According to the purpose of this column, the main target audience of this column is young parents with children, because they are just parents, some love their children too much, and some love their children too miserly. They still don't know how to educate their children. Because there are some celebrities in film, sports and culture in this column. For those who like to explore celebrities (regardless of age, gender, especially young idols), they will also become our target audience. At the same time, those who are neither parents nor idols, but also want to watch TV, cartoons and toys that everyone used to play when they were children, and now they can hardly see them (people who also want to relive their childhood together) will also become our target audience.

Six-column basic frame

Program Guide: Summarize the protagonist's childhood experience in concise language, give the audience a pre-information, and let the audience guess who the guest is.

The appearance of the host: the host's style should match the characters in each issue, giving people a comfortable and cordial feeling.

Appearance of guests: The appearance of guests should give people a mysterious and grand feeling and create a suspense for the audience (different guests should have different appearance atmosphere, mainly for celebrities, but for some criminals, it can be changed according to different situations)

Storytelling: Tell something meaningful when you were a child and leave a deep impression on people. At this time, the host needs to ask questions and guide the guests' story memories. At the same time, the host should also show the guest's hourly articles at an appropriate time, or invite the guest's hourly partner and influential people to tell stories together. The staff will play cartoons, TV plays, sitcoms and so on.

The guests expounded their feelings about childhood life, which inspired people.

The host made a series of appearances to summarize the interview.

Preview of the next program

Seven. Content arrangement

Just as the planning of a column is to ensure that the program production can develop step by step with a purpose as a whole and not get lost, the specific program planning is an important guarantee for the success of each program. The content arrangement pointed out here mainly refers to the planning arrangement of each program. The content arrangement of this column can be determined according to the specific situation. The arrangement of each period does not need to be consistent. For different guests, the arrangements are different. Only one period is listed here for reference.

1. Determine the guests to be invited

2. According to the guest, collect some information about his/her childhood (including toys he/she played with as a child, etc.). )

3. According to some information, determine the people related to the guests to be invited.

4. Making sitcoms, etc

5. Studio layout, different studio styles are established according to different guests.

6. Determine the work arrangement and equipment arrangement of all relevant personnel.

7. After the preliminary work, you can enter the recording stage.

8. End of recording and post-cleaning.

Eight-column production and broadcasting cycle

The broadcast cycle is set to once a week, with each period of 40 minutes.

Nine-column operation mode

1, column member:

film producer

Dance direction

Assistant director

Outreach service; Expand the scope of services ......

2, column income ideas (omitted)

3, the expenditure budget (omitted)

X. Feasibility report

In order to make the program have ideal ratings, we made a deep discussion on the choice of guests and the psychological needs of the audience. We have tried our best to attract the audience in terms of content arrangement and material selection. At the same time, we also discussed how to arouse the most delicate feelings of the guests. In the aspect of grasping the characters, the author discussed the establishment of the host style and the narrative structure of the program, and listened to the opinions of experts from all walks of life. At the same time, we also made a preliminary investigation on the emotional needs and viewing habits of the audience, and also made a survey on similar programs, absorbing their good successful experience and improving some shortcomings.

Xi packaging and promotion

As an educational column, in order to make such a column or channel into a valuable boutique and brand column, besides the quality of the program itself, packaging is also very important. It can show the hidden quality in the most direct way, in a way that is easy to identify and remember, and most importantly, it can provide people with a channel to acquire knowledge from another angle. The elements of packaging include almost all the means that TV can convey information: advertising slogan (language and words), studio characteristics, animation, image logo, color theme, background music and so on. The background music should match the atmosphere of the program at that time.

I also made some thoughts on the promotion of the column, strengthened the interaction with other media, expanded the visibility of the column and attracted the audience.