What are the sales director and sales manager?

1. The sales director is the position of the company, and his responsibility is to be responsible for the whole sales department. The sales director is the executor and the decision maker, which can fully reflect the market leading ability and market quick response ability of the sales director.

If the business owner is the strategic decision-maker, then the marketing director is the commander and practitioner of policy formulation and tactical application. Even more often, the latter assumes the role of decision maker, because it is close to the market and knows the market better.

2. Sales manager, sales manager, is the person who guides the actual sales of products and services. Coordinate sales by determining sales areas, quotas and targets, and make training plans for sales representatives. Analyze sales data, determine sales potential and monitor customer preferences. Strong organizational skills, communication skills, communication skills, creativity, business skills, negotiation strategies and management skills for subordinates.

Extended data

Sales manager content

1. Formulation and implementation of regional sales plan: According to the demand analysis of each target customer group in the region and the company's annual sales plan, the specific sales targets of sales personnel in the region are decomposed and formulated; Organize subordinates to implement sales policies and strategies, guide their sales skills, check and supervise the completion of sales plans, correct deviations in time, and ensure the realization of market share and sales targets in the region;

2. Sales refund: instruct subordinates to collect information, evaluate customer credit and its importance to the company, approve customer credit limit, and track credit usage at any time to ensure that it is within the normal range; Analyze the feedback information of subordinates' accounts receivable every month, guide subordinates to improve their payment skills and ensure the smooth recovery of payment;

3. Sales expense control: according to the company's sales expense management regulations and the sales department's expense budget indicators, organize subordinates to complete sales tasks in strict accordance with the expense budget indicators, review sales discounts, review, control and continuously reduce sales expenses to ensure the completion of the company's sales expense control indicators;

4. Market development: according to the company's business development strategy and the business objectives of the sales department, cooperate with the marketing department to organize the implementation of regional market development plans and specific implementation plans to promote the promotion of the company and product brands; Understand customer demand trends, guide subordinates to tap potential customers and track customer development; In order to increase the company's market share;

5. Customer relationship management: according to the needs of the company's business development, through organizing and arranging customers of various customer groups within the jurisdiction to visit, visit and communicate with the company, establish a smooth customer communication channel; Responsible for visiting important customers in the region, supervise and inspect the sales staff to visit customers regularly, and keep abreast of customer needs; Handle customer objections and complaints in time, improve customer satisfaction and establish long-term, good and stable regional customer relations;

6. After-sales service: according to the company's after-sales service regulations and product characteristics, through communication with customer service, technology and other relevant departments, assist in organizing and coordinating the arrival, product installation, technical support, after-sales maintenance and other work within the jurisdiction to achieve the after-sales service goal;

7. Sales information management: according to the needs of the company's business development and the characteristics of the regional market, organize subordinates to collect information such as product market changes in the region and sales strategies and market strategies of major competitors, analyze and predict market information, formulate countermeasures, and provide suggestions to relevant departments in time; Comprehensive analysis of customer files and transaction records; Ensure the timeliness, accuracy and completeness of sales information, and provide support for sales, procurement and production decisions;

8. Sales team building: according to the company's long-term development needs and rules and regulations, organize the recruitment, training, task assignment and business guidance of subordinate employees, formulate subordinate assessment objectives, communicate performance evaluation results regularly, and put forward improvement suggestions to help subordinate employees improve their work performance and enhance team cohesion and cooperation spirit, so as to establish an efficient sales team and support the realization of sales objectives.

Refer to Baidu Encyclopedia, Sales Manager.