Does Xiaomi’s physical store have any store area requirements?

The specific requirements for opening a store are that Mi Home stores in prefecture-level cities and above generally have an area of ??100-200 square meters or even larger, and an initial investment of more than 1 million; in the sinking market, Xiaomi Authorized stores in counties generally require a use area of ??more than 80 square meters and an initial investment of about 700,000 yuan; authorized stores in townships require a use area of ??more than 40 square meters and an initial investment of more than 300,000 yuan.

The investment funds include decoration, first order purchase funds, reserve funds, etc. In November 2020, Xiaomi adjusted its offline channel strategy and positioned its offline stores in three models, namely flagship stores, specialty stores and authorized experience stores, collectively called Xiaomi Home.

Xiaomi Home under the three modes will have unified logo, unified design, unified display and unified service." Ren Ming, Xiaomi's offline city business manager, mentioned to Shenran that a unified image can enhance user recognition. It is known that after the basic renovation of franchisees, Xiaomi will invest in digital systems and furniture for offline stores, including mobile phone tables, cashiers, back cabinets, etc.