How to write the annual work plan of real estate

First, focus on the construction of the "Troy City" project, make overall arrangements, and earnestly grasp the construction tasks.

(1) Strive to submit the scheme for approval before the end of XX.

165438+ 10 month: Participate in the formulation of the planning scheme and cooperate with the company leaders to complete the examination and approval of the planning scheme in the Municipal Planning Bureau.

65438+February: Cooperate with the company's senior management to complete the planning scheme and pass it at the mayor's office meeting, and handle the environmental protection opinion form.

(II), XX annual work arrangement

June 5438+ 10: Organize the preparation and review of the EIA report; Handle the project site selection (Planning Bureau), participate in the initial design of the project and complete the geological survey report of the project site.

February: Participate in the construction drawing design and drawing review of the project; Prepare project application report and handle project approval (NDRC); Complete the bidding for pile foundation engineering and supervision bidding, and organize the underground drainage of the site.

March: Handle the work of project planning permit (report to the Municipal Planning Bureau), and carry out the construction of water-stop curtain and retaining piles around the site.

April: Complete the bidding for the main body of the project and apply for the construction permit for the pile foundation project.

May: Apply for the construction permit of the main body of the project, determine the construction team of the main body of the project, and complete the pile foundation construction in mid-June.

June-September: Foundation works are completed.

10-65438+February: the main body of the project is completed and the bottom six floors are capped.

(3) Construction application.

The engineering department shall submit the project approval in time and follow up the drawing design. 1 month to complete the design of the scheme diagram; In February, the design of the extended diagram was completed. In the process of undertaking, the engineering department should be good at straightening out the relationship with relevant departments, and should not affect the start of the project because of the delay in applying for construction. In addition, the engineering department should strengthen the filing management of engineering contracts and various materials, and keep records by classification. Establish a complete project file.

(4), engineering quality.

"Troy" project is the key project of the city and the image project of "Troy" brand. Therefore, it is particularly important to grasp the quality of the project. While assisting the engineering supervision company, the engineering department should gradually establish the company's engineering quality supervision system. Give priority to supervision, supplemented by self, and strive to build the "Troy City" project into a high-quality project.

(6) Budget and final accounts.

Engineering department and finance department must strictly control the project budget and final accounts. Strictly implement the agreed quota standards, and shall not increase the quantity and settlement without authorization. Do not exceed the budget to pay the project payment, and do the following two jobs at the same time with the progress of the project within XX years.

1, carefully prepare the project budget, cooperate with the engineering department to negotiate and change the project procedures in time, grasp the changes of materials in time, cooperate with the engineering department to control the project progress, make a good comparison between the two tables of the project, and save the use of funds to the maximum extent.

2. Make a plan for the use of project funds. It is estimated that the "Troy City" project needs about 460 million yuan. Among them, the basic part needs about 80 million yuan; The above-ground commercial part costs about 65.438+0.4 billion yuan; The cost of the apartment is about 243 million yuan, so the use of planning project funds plays a key role in the construction of the project. The engineering department, budget and final accounts department, finance department, purchasing department, investment promotion department and other functional departments must keep close contact and work together to make all the work go smoothly.

Financial aspects

(1) Earnestly complete the financing and investment invitation tasks before construction to ensure that the project progress is not out of line.

The company has determined that the start-up capital of the project in XX is about 200 million yuan. The development of financing work and the completion of investment invitation task are directly related to the realization of the first phase of the project. So we must do a good job in financing and investment promotion marketing.

1. Broaden financing channels and tap social potential.

It is planned to broaden financing channels through bank credit financing, manufacturer financing, social financing and group financing. Expand the capital flow through pre-sale of property rights, pre-payment of rent, etc., and ensure that the construction funds of "Troy City" project are in place in time.

2. Take the form of internal subscription house number to withdraw funds and expand cash flow.

In order to quickly withdraw the construction project funds and expand the cash flow, it is considered to adopt the sales plan of the company's internal subscription room number when the project starts, and the proportion is about 10- 15% of the apartment area.

3, the implementation of sales task decomposition, to ensure that the planning agency contract cash.

The total demand of the company's construction projects in XX is 460 million yuan. According to the agreement signed by Troy, the carrier of investment promotion and sales task is planning organization. A new annual task contract was signed on 1 month through negotiation between both parties. Complete the investment promotion and sales task in an all-round way, and fundamentally ensure the follow-up of the project payment. Strive to create a new marketing model in marketing form and form self-marketing characteristics.

Investment promotion

(a), fully start the investment procedures, pay attention to the results to carry out the work.

Attracting investment is an important basis for the operation of the "Troy City" project. Whether the work is carried out smoothly or not will also directly affect the company's project sales. Therefore, in the new year, investment promotion should be carried out in a planned, targeted and timely manner.

1, rational use of advertising forms, brand building and marketing expansion.

The company will expand its advertising investment in the new year. Its purpose is to shape the brand of "Troy" and expand the marketing of real estate. In advertising marketing planning, Troy should make great efforts in advertising category, data statistics, effect evaluation, cycle planning, novel design, layout creativity, tone processing and so on. In order to avoid the same layout, invalid repetition, dull design and lack of creativity.

2. Strive to cultivate the marketing team and gradually improve the incentive mechanism.

The real estate consultant of the planning organization and the marketing staff of the company's marketing department are an organic cooperative group. In the new year, the company will make full use of this part of resources. Planning agents should first do a good job in training the basic knowledge of marketers, so that marketers can become a team that can bear hardships, have skills and be good at promotion. Secondly, gradually improve the marketing incentive mechanism and establish marketing incentive measures in the system, and the specific incentive plan is drafted by the marketing department.

1, combined with the current market situation, formulate feasible investment policies.

According to the contract signed between the company and the planning agency, Troy should publish the investment proposal and investment manual in XX, but this work has lagged behind at present. The company requires the above two books to be compiled and published by the planning agency in the first quarter.

In order to fully standardize the investment promotion and sales policies, it is planned that the investment promotion department will be solely responsible for drafting the investment promotion policies, and the investment promotion department is required to issue the first draft in 1 month.

2. Establish an investment team and operate in a virtuous circle.

From the analysis of the gains and losses of investment promotion in the past year, an important reason is the lack of investment promotion team and the shortage of personnel. In the new year, while introducing the competition mechanism, the investment promotion team will be equipped with qualified, professional and pioneering personnel, so as to enter a virtuous circle of investment promotion.

administration management

Establishing "Troy" brand is one of the strategic goals of the company. The success of modern brand building must depend on the modern management mode of enterprises. In the new year, we will strive to establish a modern enterprise management system.

(1) Establish and improve the company's organizational structure, and constantly expand the company's scale.

The departments currently set up by the company are: general manager's office, office, engineering department, human resources department, investment promotion department and finance department, that is, "two rooms and four departments". With the "Troy City" project entering the construction stage, it is planned to add the operation department, enterprise planning department, budget and final accounts department and other departments to become the foundation of the group company. Make the internal organization of the company become a unity with complete functional elements and reasonable division of labor.

The company's vision is that under the unified leadership of the group company, the company will conduct independent accounting and independently complete the annual profit index and other related indicators, thus enhancing the overall competitiveness of the group.

(two), the establishment of modern enterprise management system, the implementation of work standards to the post.

The efficient operation of modern enterprises comes from the efficient management of enterprises. In the new year, the company will set working standards according to the relevant national norms and regulations and the requirements of the group company, and will be on duty. All work should be done according to standard procedures, with less artificial command, and gradually form an enterprise management system with "Trojan" characteristics. At the same time, according to different jobs, formulate job responsibilities and workflow, strengthen enterprise management awareness, improve enterprise management level in a cultural way, and seek benefits from management.

(3) Take the development of "Troy" as a historical opportunity to accelerate the overall construction of the group company.

The development of "Troy" is the historical mission and the requirement of the market. At the same time, it is also a good opportunity for the general manager of the group to develop vigorously and establish a corporate image. We should adapt to the needs of this era, constantly improve ourselves, develop ourselves, adjust the mechanism, gather "internal strength", give full play to the kinetic energy of employees, and let garbo group stand proudly in the forest of real estate.

human resources

On the premise of actively developing the potential of employees and constantly enriching the foundation of enterprise development, the entrepreneurial spirit of "Troy City" is: "open management, people-oriented; Seeking truth from facts, being scientific and realistic "determines the brand building of" Troy City ". The establishment of a company must enrich the basic work, all kinds of talents, corporate culture and comprehensive quality. In the new year, the company will work in a down-to-earth manner on the "four enrichment".

(1) Enrich basic work and improve the business environment.

Enriching basic work, the company mainly means that the work of all departments and positions should be in place, meticulous and in line with work standards. Do small things carefully, and do small things thoroughly. Pragmatic, not vain, really not grandiose. Standardize behavior and be meticulous. Improve the internal working environment and external business environment by doing basic work well. The main standards of this work are determined by the company's work manual formulated by the office, which requires employees to strictly abide by. In order to effectively supervise the quality of basic work carried out by various departments.

(2) Enrich all kinds of talents and improve personnel structure.

The competition of enterprises is, in the final analysis, the competition of talents. We should fully realize that there is a gap between the job suitability rate of company employees and modern standards. In XX years, the company will formulate the recruitment conditions and set up the recruitment process according to the actual needs of the enterprise, so as to attract all kinds of talents who are willing to serve "Troy" purposefully, and accordingly establish a "Troy" professional talent pool to meet the needs of various positions of the company.

(3) Enriching corporate culture and improving humanistic spirit.

Thick corporate culture is also a manifestation of strong competitiveness. In the new year, the planning organization of "Troy" should take new measures to promote "Troy" culture while carrying out marketing planning. External is the need of "Troy City" brand, and internal is the specific requirement of building a harmonious enterprise. Therefore, the formation, sublimation and sublation of "Troy City" culture should focus on the entrepreneurial spirit of "Troy City" and form a rich corporate culture of "Troy City".

(four), enrich the comprehensive quality, improve business skills.

After the construction of "Troy" began, there were different professional cooperative companies and different jobs. Whether an employee is competent for the job comes from the improvement of personal comprehensive quality and business skills, and is also related to the overall quality. In the new year, the office should make feasible staff training plans, including engineering, operation, investment promotion and marketing, real estate and property management. , and quarterly implementation, so that employees meet the post requirements of enterprises.

V. Fully implement the company's various systems by strengthening enterprise management.

An important feature of modern enterprises is that the system is perfect, the implementation is well-founded and effective. In order to make the company's management orderly, the company will implement the performance appraisal system, the responsibility traceability system, the last elimination system, the regular meeting system and the responsibility system at different levels. Through the "five disciplines", employees will be forged into first-class groups that meet the requirements of enterprises.

1, the performance appraisal system is implemented, with daily work as the assessment content.

Performance appraisal is a popular form of enterprise management in the world. The company requires each employee to register the performance appraisal manual, and the company regularly checks the employee appraisal manual. The assessment level is mainly based on completing the work on schedule and observing discipline. Methods include leader evaluation, cross evaluation and employee evaluation. Objectively evaluate the work quality of each employee. The office is responsible for checking the employee's performance evaluation manual every month.

2, the implementation of responsibility traceability system, in order to improve employees' sense of honor and responsibility.

Responsibility tracing is an important method to implement the post responsibility system, and it is also a feasible and good strategy to prevent leakage and plug loopholes from the root cause of accidents. The company will formulate the responsibility traceability system (including the reward and compensation system, etc.). ). Strengthen measures, with clear rewards and punishments. In other words, people can be blamed, unfounded inference can be avoided, and employees can establish a sense of honor and enhance their sense of responsibility.

3. Implement the last elimination system to improve the market competitiveness of enterprises.

The survival and development of enterprises, in addition to the objective market environment, largely depends on the personal competitiveness of employees. Only by building employees into a group with special working ability, creativity and team spirit can they be invincible in the market competition. Therefore, in order to meet this requirement, the company must implement the last elimination system for employees. Based on performance appraisal, the method comprehensively evaluates employees' work ability and performance. According to the evaluation grade, the last elimination system is implemented.

4, the implementation of regular meeting system, improve the phased work summary.

The regular meeting system implemented in XX has played a very good role in summing up and perfecting the phased work and arranging the work in different periods. In the new year, while adhering to the regular meeting system, we will make the following adjustments.

First, the regular meeting time. It is held every Tuesday morning.

The second is the meeting host. In addition to the work summary and work arrangement, each regular meeting will determine a work theme, which will be presided over by the general manager, the project manager and the competent engineer in charge of the work.

The third is to establish an inspection system for regular meeting arrangement, that is, the executive department should report the implementation of the previous meeting arrangement within a specified period of time, so as to sum up experience, improve methods and perfect them.

5, implement the responsibility system at all levels, effectively implement the division of labor and cooperation.

One of the strategic goals of the company is to establish a scientific and efficient company management mechanism. This established goal objectively requires the company leaders and middle-level departments to be responsible and cooperate with each other to prevent the phenomenon of shirking responsibility and procrastination and inefficiency.

Division of labor of company leadership

General Manager: Responsible for overall work, presiding over financing and major cooperation, presiding over the daily work of the company, and in charge of the finance department.

Project manager: responsible for the whole process management of project implementation. Responsible for the engineering department. Responsible for cooperation with design units, construction units, supervision companies and relevant departments.

Deputy general manager of administration: responsible for the company's administrative work, in charge of the office, investment operation department and property management department, and responsible for the docking of various external work.

Deputy general manager of marketing: responsible for marketing, in charge of marketing department and planning department. Responsible for marketing advertising planning, and cooperate with sales agents, planning agents and media units.

The middle-level person in charge of the company shall exercise management duties according to the original duties, and the new post responsibilities shall be implemented according to the new methods after they are introduced.

The annual work plan is an outline document, and it is impossible to go deep into every detail of the department. Therefore, the company requires all departments to work out an annual work plan before New Year's Day according to the company's work plan for XX years, so as to promote the early completion and market operation of the "Troy City" project.