Why do entrepreneurial teams enter incubators?

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The word incubator has become one of the hot words mentioned when we talk about starting a business. The advertising of all kinds of incubators for free, all kinds of photos of tall and comfortable office environment, the so-called Silicon Valley enterprise office standard, Google standard office environment and so on have made the startup team at a loss.

what is the core consideration index for the entrepreneurial team to choose to enter the incubator or not?

1. What is the value of an incubator? The value of an incubator to an entrepreneurial team should first start from the needs of an entrepreneurial team. As a start-up entrepreneurial project, the

core elements it needs are resources

, all kinds of resources that can promote its rapid growth, which are highlighted in terms of capital leverage and experience guidance. Therefore, the value of incubators for entrepreneurial teams is mainly implemented in the following three points.

is there a guiding fund?

is there personal entrepreneurship counseling?

is it possible to connect more resources? Company registration, financial and legal services, office space and other services, to a certain extent, are not the core factors that can highlight the value of business incubators, but some very practical auxiliary elements.

guiding fund

There are basically two profit models of an incubator. The first is the rental income from commercial real estate rental, and the other is the ultimate beneficiary of the venture capital ecosystem, usually the transfer payment of capital investment income. The first way is direct, and the second way requires a second transfer payment. Therefore, if an incubator has no so-called investment function or no guiding funds, it means that its profit model can only be the so-called rent collection, which means that its commercial real estate property, the rental property of a single office space, is heavier, which is quite different from the incubator we usually understand.

Therefore, with the guiding fund, the capital party, as the payer of the final cost of the incubator, means that its core appeal is to promote the normal ecological operation of the whole incubator, no matter how it is subsidized, contracted, paid by one-time rent or given back by the project intermediary service, which is a relatively healthy operation mode.

Entrepreneurship Counseling

Entrepreneurs are engaged in the entrepreneurial tide. If they are ever-victorious generals who have been through many battles, including those successful people who have successfully started their businesses several times and successfully quit to start more businesses, they don't need the so-called incubator. They are already entrepreneurs and aggregators of resources. For those entrepreneurs who have just entered the entrepreneurial army, they are often small white users, who are the main demand for incubators, and the demand for incubators is highlighted in entrepreneurial counseling. Entrepreneurship is difficult, and more experienced professionals are needed for the whole development. In addition to the post-investment counseling of investors, there must also be specific guidance and services at the business level. Therefore, it is necessary for incubators to provide corresponding entrepreneurial counseling and equip them with corresponding entrepreneurial tutors. This kind of entrepreneurial service, as well as the entrepreneurial mentor behind it, is not as high as possible. For example, an incubator claims that its entrepreneurial mentor is Lei Jun, Zhou Hongyi and Liu Chuanzhi, and it can only be heard, because anyone with independent thinking ability should know that it is ok for these people to hold a platform in concentrated occasions and send out some inspirational words. It is impossible to really accompany the entrepreneurial team and conduct face-to-face counseling. Those who are in the front line of venture capital, such as investors, and entrepreneurs in entrepreneurship, may have higher value as mentors, and groups such as investors who are one step ahead of ordinary entrepreneurs or directly deal with entrepreneurs are more valuable mentors for entrepreneurs. At present, more business incubators choose to cooperate directly with the investors of projects in the investment incubator, and directly change investors into business mentors through the integration of investment and counseling to enhance the incubator's mentor service ability. This way, for the entrepreneurial team, although the cost is slightly higher, there is no free lunch in the world, and what is obtained without cost is often of no substantial value. The so-called free service that does not take economic feedback as a benchmark is close to hooliganism. ?

To have quality service, it is necessary to pay the necessary cost.

This may be the basic concept that every entrepreneur who enters the entrepreneurial tide must be clear. ?

connecting opportunities

As a physical space, the incubator accepts more entrepreneurial teams to work at the same time, which breaks the traditional state that each entrepreneurial project has its own independent office space and is relatively isolated from the outside world. This kind of coexistence of multiple teams in a space will create more connecting opportunities between projects and between projects and the outside world, such as the complementarity of entrepreneurial projects in the incubator, the possibility of business cooperation between them, and so on.

This is also the greatest value of an incubator with a centralized and open office environment, which enables more teams and resources to be concentrated in a space-time environment, thus creating conditions for cross-border cooperation, edge breaking and more connection opportunities, which is also an important indicator to consider the value of the incubator. Every day, various types of entrepreneurs, business providers, government leaders, business leaders, investors, mentors, etc. will come and go in such a physical space, and strangers and acquaintances will be intertwined, which will form countless open interfaces in front of each entrepreneurial team, that is, countless connection opportunities.

For example, if you choose face-to-face with investors, you don't need door-to-door visits any more. Maybe you can sit in the booth, and one day Xue Manzi may walk in front of you. If you need to win the government subsidy policy, maybe the direct director of the Science and Technology Department will also appear in front of you one day. Grasping this opportunity to connect resources may help your entrepreneurial project soar. This may also be the greatest value of the incubator.

In the same time and space scene, more horizontal and vertical connection opportunities are formed after more resources are gathered, which breeds greater connection opportunities and possibilities of commercial value.

2. Leveraging the incubator needs to take the initiative to attack. Although the value of the incubator to the entrepreneurial team is objective, how to explore the value of an incubator needs more methods and means, and the core one is

taking the initiative and choosing reasonably

. Here, more opportunities can be created through the connection of more resources, including the opportunity for some free incubators to settle in, which will become more common as more subjects enter this market, which requires the person in charge of the entrepreneurial team to take the initiative to discover and attack.

The resources and value of the incubator, as well as the opportunities for connection, exist objectively there

, and will not be absorbed by you because of your presence. Members of the entrepreneurial team must actively choose to connect in the same time and space environment. For example, if an entrepreneurial team wants to enjoy the maximum value of the incubator, it must take the initiative to consult relevant people in a short period of time, at least in a short period of time, it can learn that an incubator opportunity is the basic situation and business logic of all entrepreneurial teams, so as to find opportunities for cooperation with its own projects. In many cases, the horizontal flow of talents among entrepreneurial teams must also be actively discovered by the founders. The value of each incubator exists objectively, and countless resources and connections may wait there quietly, and the team that needs to enter the incubator should take the initiative to find it, otherwise it will only be a process of floating clouds, leaving no trace. The incubator is there. With or without you, ta is there. How valuable can you have ta? ?

six modes of incubator At present, innovative incubators have formed platform-based business incubators, entrepreneurial coffee, entrepreneurial media and entrepreneurial communities in the domestic market, which together constitute a market-oriented, professional, integrated and networked "creative space". ?

1. Enterprise platform type

The leader of this mode incubator is usually a large-scale scientific and technological enterprise with strong financial strength. In the early stage, it does not pursue start-ups to bring profits to the incubator, but focuses on encouraging entrepreneurial teams to achieve breakthroughs and innovations on their existing advanced technology platforms.

2. Angel Incubator

This kind of incubator is usually led by private capital or educational institutions, such as major venture capital institutions or universities. It introduces successful entrepreneurs, large enterprise executives or venture capitalists and other people with rich industry or entrepreneurial experience as mentors to teach entrepreneurs experience in operation management, product design and development strategy. 3. Open space type

The incubator in this mode provides basic office space for entrepreneurs, and charges low rent based on workstation calculation, while providing office equipment and space. Incubators will regularly invite entrepreneurs to hold salons or lectures to answer questions and guide entrepreneurs. Generally speaking, it can be divided into two categories: cafe type and office space type.

4. Media-based

Media-based innovative incubator refers to an incubator that relies on its huge media platform to provide entrepreneurs with multi-dimensional publicity as the highlight, and at the same time provides support and help to entrepreneurs with the accumulated experience of long-term follow-up reports on the entrepreneurial environment and technology-based enterprises.

5. New type of real estate

The new type of real estate incubator has not been born for a long time, and its mode is relatively simple. It relies on renting office space, and provides * * * office equipment, network and rental office space for profit. The leading institutions are generally large real estate developers. Under the national policy of encouraging innovation and entrepreneurship, the professionalism of the background incubator of real estate developers is still in the exploratory stage.

6. Vertical industry type

This kind of incubator can solidly develop industries with local characteristics or government inclination, and create a brand industrial atmosphere. In addition, the government guides and cooperates with professional equity investment funds, so as to realize the return of funds and the substantial leap of the industry.

bottlenecks and challenges: profitability. In order to attract start-ups to settle in and generate cash flow that can sustain operations at the beginning, innovative incubators must earn income from leasing workstations to pay rent. However, as we all know, a big dilemma faced by start-ups is the shortage of funds, so they choose incubators with low prices and office facilities to start their own businesses. Tutors are short of resources. Tutors basically participate in incubator training in a passive form such as invitation, which has no actual interest relationship with the incubation results, only a few sides with entrepreneurs, no actual interest relationship, and very limited or no incentive mechanism for tutors. Pure reputation incentive can't arouse the enthusiasm and initiative of tutors. The sustainability of passive invitation teaching is very limited. ?

High-quality managers are scarce

Incubator managers in China are basically appointed by the state, and those with practical experience in starting a business are rare. Except some innovative incubators and venture capital-driven incubators tend to hire talents with entrepreneurial experience or financial or legal background to assist in management, the structure of managers in most government-led backgrounds needs to be adjusted. ?

All parties are involved, and the competition is intensified.

Real estate developers have an absolute advantage over innovative incubators that need to rent office communities in terms of cost saving. At the same time, real estate developers are well-funded and have absolute advantages in recruiting incubator operators, which makes the incubator that takes the light asset route miserable.