Why is the fast food "fish with Chinese sauerkraut+rice" popular recently?

Fish with Chinese sauerkraut and rice with Chinese sauerkraut are more popular because: first, there is a price comparison effect. A normal restaurant takes 40 minutes to 50 yuan, which is 15 yuan, and it feels cheap. Two: Because most consumers are idiots, fish with Chinese sauerkraut rice uses Longli fish, that is, dead fish that have been frozen for a while. The advantage of this fish is that it has no thorns, but the disadvantage is that it tastes bad. The fish is broken, but you don't understand it and think it's tender. In fact, there is no tendon, and chopsticks become crumbs as soon as they are clipped. Soups of pickled fish are all blended with food additives. If you eat too much and burp, your mouth will smell of chemical raw materials. The pickled cabbage of pickled fish is the most rubbish pickled cabbage on the market, that is, you can buy a big bag at one time. Pickled sauerkraut is preserved with salt and pigment as preservatives. If you take it for a while, congratulations on getting closer to cancer. Three: At present, grass carp is eight pieces a catty, spinless snakehead is one catty 12 yuan, the wholesale price of small package sauerkraut is 1.5 yuan, and the fish is cooked with bone soup. For the same amount, the cost of making a pickled fish according to the normal process is 15 yuan. It is conceivable that eating 15 is such a disgusting junk product. Many take-away black workshops specialize in this product, and consumers enjoy it. In fact, they would rather order 15 yuan shredded potatoes, at least clean.

Recently, the whole fast food industry is really popular with the model of pickled fish rice. To know how popular this model is, just look at those takeaway platforms. Now there are at least hundreds of shops specializing in pickled fish and rice on the take-away platform, which is unprecedented.

As for the combination of fish, rice and sauerkraut, the reason for the sudden fire is actually very simple. Think about it. When we go to a restaurant to eat, if we order a fish with Chinese sauerkraut, it is estimated that it will cost at least 40 to 50 yuan, and if we are alone, we are often reluctant to eat it.

After all, it's still a bit expensive for a person to eat forty or fifty meals, and even if you order a fish with Chinese sauerkraut, it is estimated that you can't finish it. After all, a pickled fish weighs a lot, but if he can't finish loading it, he feels a little inconvenient. After all, he is out to play, and it is really inconvenient to hold something in his hand.

The combination of pickled fish and rice completely avoids this problem, because a combination of pickled fish and rice doesn't cost you forty or fifty yuan, just 15 yuan. Yes, as long as you spend 15 yuan, you can eat fish and rice with Chinese sauerkraut.

But this 15 yuan pickled fish rice is definitely not as much as a large portion of pickled fish rice, but the taste is definitely the same. Except this 15 yuan pickled fish rice is only enough for one person, the rest are the same, so from this perspective, this is the main reason why pickled fish rice can be cooked.

Finally, the taste of pickled fish, I believe that anyone who has eaten pickled fish will like the hot and sour taste of pickled fish, because this hot and sour taste can not only make people appetizing, but also very delicious, especially the fillets in pickled fish, which are white and tender, without fishbones and very delicious.

Where to play, I know! With the development of the city and the progress of science and technology, people have gradually entered a fast-paced lifestyle, and this famous dish has gradually disappointed everyone. Because of the slow serving and long waiting time, people can't enjoy the delicacy of this dish, so the way of fast-food pickled fish and rice has appeared in front of people with the development of the times, which not only allows everyone to enjoy the delicacy of pickled fish again, but also adapts to this fast-paced era.

So pickled fish+rice is so popular now that people love pickled fish. I believe that anyone who has eaten pickled fish will like the sour and hot taste of pickled fish, because this sour and hot taste can not only make people appetizing, but also very delicious, especially the fillets in pickled fish, which are white and tender, without fishbones, and very delicious.

First of all, when I saw this problem, I thought of pickled fish, which was popular all over the country in the 1990s. This sauerkraut seems to be popular in restaurants all over the country overnight. What's more, I directly call the restaurant the fish with Chinese sauerkraut restaurant.

However, with the passage of time and the development of society, people gradually entered a fast-paced lifestyle. This famous dish with Chongqing rhythm has gradually disappointed everyone. Because of the slow serving and long waiting time, people can't enjoy the delicacy of this dish, so the way of fast-food pickled fish rice appeared in front of people with the development of the times.

Not only let everyone enjoy the delicious pickled fish again, but also adapt to this fast-paced era. It is not so much the sudden popularity of pickled fish and rice that this classic dish has returned to everyone in another way.

The reason why pickled fish and rice are so popular now is that people love pickled fish. The smooth and sour taste, especially the appetizing sauerkraut, always makes people linger.

However, the pickled fish cooked in restaurants generally weigh a lot and pay attention to the selection of materials. This is bound to be expensive. It costs at least forty or fifty yuan to order a dish, and some are as high as seventy or eighty yuan.

For mass consumption, the selling price restricts the sales volume, and the quantity can't be eaten, which is a waste.

Some smart people saw the business opportunities and subdivided them into one-person, two-person and multi-person sales to expand the audience. You can enjoy delicious food for more than ten yuan.

In the face of cheap and good pickled fish, how can it not make people feel excited? Therefore, sales naturally increased greatly.

As a result, many take-away merchants on the platform have introduced different specifications of pickled fish. According to the number of people eating, customers can enjoy a delicious meal by ordering a meal and adding rice.

Some simply rent a small storefront, specializing in selling pickled fish, for the convenience of customers, and at the same time with rice.

Slowly, the pattern of pickled fish and rice became popular.

The high-profile rise of a catering category is realized by many factors.

Take fish with Chinese sauerkraut as an example.

I'm not sure about the rapid rise of fast food with pickled fish in the south, but the rapid expansion of brands such as Chongqing (direct selling+joining) and Yuyou together (pure joining) in the north has gradually been noticed by everyone.

So why is the fast food with pickled fish rising rapidly? It must be that these teams developing pickled fish brands have done the right thing.

First: the huge market demand for mature categories.

In 20 15, public comment released the annual industry report, and the number of dishes searched for pickled fish ranked first on 20 14-20 15, which is a huge market demand for mature products.

Second: the maturity of capital.

20 13-20 15 after the rise of so-called internet catering, a large number of mainstream capitals began to pay attention to Chinese fast food tracks, and hot money poured in.

Third: the maturity of the supply chain

Supply chain includes food supply chain and bottom material supply chain.

At that time, people were not familiar with the maturity of Basha fish's supply chain. Its taste is stingless and its meat is tender, which is very similar to Longli fish. It is a kind of food with high value and low cost.

With the maturity of Sichuan-style bottom material supply chain and the rapid development of a large number of excellent hot pot brands such as Haidilao and Xiabu, the quantity and quality of Sichuan-style hot pot bottom material supply chain manufacturers have also been greatly improved. This laid a solid foundation for the rapid development of pickled fish, a Sichuan food category. In the production of products, fish fillets are cut by supply chain, and basic ingredients are prepared by supply chain. Stores only need simple side dishes and heating, which is the basis of standardization of pickled fish fast food.

Fourth, the rapid development of cash register system.

At that time, it was the time when the cashier system in China became hot. The cashier system brand was in a huge financing queue and developed rapidly, which also provided a guarantee for the standardization of food stores in China.

To sum up, fast food with pickled fish has developed rapidly in recent years, but the taste of the market is also changing, and the categories and brands are also facing a reshuffle of the market.

The development of pickled fish fast food seems to explain a seemingly correct category development path for diners, that is, the fast food of mature dinner dishes. Look at some fast food categories that have emerged in recent years, ribs rice (the evolution of sauce bones in Northeast China). Diguo chicken (evolution of home cooking in Northeast and North Jiangsu), grilled fish rice (evolution of Sichuan cuisine), etc.

Fish with Chinese sauerkraut is a dish that the public is very familiar with and loves. Full of weight, it tastes hot and sour, which makes people memorable. Because of the weight of pickled fish, people often order this dish when there are many people eating. It is a bit expensive for citizens to eat a meal alone, and they usually don't order it. Packing is very troublesome and they are afraid of waste. .

Recently, however, merchants launched the golden combination of "pickled fish+rice" on the take-away platform, which is very popular on the take-away platform because it has several advantages.

First, the price is popular. The price of "pickled fish+rice" on the take-away platform is generally around 15 yuan, which can be said to be a very popular price. To put it mildly, it is cheap and good.

Second, it tastes right. Fish with Chinese sauerkraut is a dish deeply rooted in people's hearts. Basically, few people don't know its taste, which can be said to be suitable for all people. Moreover, small portions of pickled fish are not only delicious fish fillets, but also soaked in rice.

Third, convenience. As mentioned earlier, people usually go to restaurants to eat fish with Chinese sauerkraut. Even if they want to eat at home, it's inconvenient and the taste in the store can't be made. Now you can eat pickled fish directly on the take-away platform for more than ten yuan, and it is still spicy and sour, which can be said to be very convenient. Compared with eating too much braised chicken rice, pig's foot rice and mixed rice, pickled fish+rice gives people a better choice.

Of course, the popularity of eating is also inseparable from the addition of a large amount of capital, just like the popularity of crayfish in previous years. I believe that the combination of "pickled fish+rice" will be more popular and go further under the impetus of the current Internet take-away platform and funds.

Well, that's my opinion. I hope it will help you in your choice.

Fish with pickled vegetables, also known as fish with sour soup, is a classic dish in Chongqing, which is famous for its unique seasoning and cooking skills. Popular in the 1990s, it is one of the pioneers of Chongqing Jianghu cuisine.