What does direct selling mean? Can you join us?

According to the definition of the World Direct Selling Alliance, direct selling refers to selling goods and services in a face-to-face and irregular way, which is also called "door-to-door sales" or "person-to-person sales". This sales method does not need intermediate channels and fixed sales places, which can reduce the sales cost in theory, but it is often not the case in practice, because it reduces the transaction cost and increases the information search cost of both parties. Direct selling is a form of sales that pushes products directly to channel terminals and meets consumers across intermediate links. Direct selling is a marketing method that the products of an enterprise transmit commodity information through interpersonal relationships, and rely on the honest word-of-mouth between people to make the delivered object buy goods and the delivered person get profits from it. Direct selling is a kind of commodity marketing method based on market multiplication and interpersonal communication. In layman's terms, direct selling is a marketing method in which direct sellers establish and develop a network of direct sellers and obtain economic income according to the sales performance of this network. It is also called multi-level direct selling. In short, through word-of-mouth and dividend profits, direct sales are formed. The most attractive and controversial aspect of direct selling is its bonus system. Every company has a different bonus system. Generally speaking, according to the bonus system, direct selling enterprises can be divided into two categories: single-level direct selling and multi-level direct selling. In single-level marketing, the income of direct sellers comes directly from the retail profits they get from selling goods to the final consumers. Avon has long adhered to this system. In multi level marketing, direct sellers can not only make profits by selling goods, but also recruit and train other direct sellers themselves. Their income sources include not only their own sales income, but also the income calculated according to a certain proportion of the sales generated by the network under their name, which is the most significant difference from single-level direct sales. At present, most direct selling companies in the world adopt this method. The vast majority of direct selling companies adopt multi-level direct selling system, but if it is not properly used, direct sellers may expand their personal sales network by any means, thus forming financial fraud and evolving into hierarchical promotion. Multi-level direct selling and laminated marketing are closely related in form and history, so the debate on the legality of multi-level direct selling has never stopped.