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Which is more promising, copywriter or HR specialist?

About the development prospect: if you work hard in a firm direction, both the personnel Commissioner and the copywriter can succeed;

Personnel Commissioner → Personnel Supervisor → Personnel Manager → Director of Human Resources →

Marketing department: copywriting planning → marketing manager → marketing director →

Planning Department: Copywriter → Planning Manager → Planning Director →

Advertising company: copywriting planning → senior copywriting → copywriting guidance or creative director →

About "money way": give full play to your role and create your own value, and you will have money way;

Here, don't compare copywriting planning with personnel specialist, just as we don't compare eggplant with banana, each has its own advantages and disadvantages.

On the first floor, I think HR Commissioner has a bright future, so I will take human resources as an example. Some people in Shenzhen earn 30,000 to 40,000 yuan a year, while others can get hundreds of thousands. Why is this?

Value!

Generally, the personnel work of small and medium-sized enterprises is nothing more than recruitment interview. People with 30,000 to 40,000 yuan may have better interview level than those who are not majoring in human resource management, but they are not engaged in more valuable work such as salary design and performance appraisal. The fundamental reason is that salary design and performance appraisal are not valued and used in ordinary small and medium-sized enterprises.

The same is true for copywriting planning, if you always do executive work. Without product planning, marketing planning, marketing management and other work, it is certainly not much better.

Emphasize the point of view: play your value!

Generally speaking, small and medium-sized enterprises think that the business department will definitely be more important than the non-business part! For example, the marketing department, sales department and some companies are planning departments (strategic planning departments), which are generally considered more important than non-business departments such as personnel department, administration department and finance department. Therefore, marketing directors and sales directors are more likely to go to the general manager. During the meeting, you can also pay attention to the fact that it is often the business departments that speak louder, because these departments can directly create profits, and marketing ability is an important competitiveness of enterprises! When the company is in recession, it often starts from the administrative and personnel departments, and rarely kills the marketers first. (The market is the forerunner, so I won't talk about it here. )

If the company benefits well, many copywriters can grow rapidly with the growth of the company's business (including positions and salaries. ) From this perspective, do you think that copywriting planning → planning supervisor → marketing manager → marketing director is more profitable?

Not a suggested proposal:

Find a good place

Find a good industry

Find a good company

Find a good position

……

PS: Do you want to change your job? Do you want to change jobs? Your interest and professional ability are your first consideration!

Seeing the road under your feet clearly and choosing the road under your feet is the premise of taking a good road! Wish you success!