Is Tsingtao Brewery State-owned or Japanese?

Tsingtao Brewery is a state-owned enterprise.

Tsingtao Brewery is a local brand in China, and Tsingtao Brewery Company is also a state-owned enterprise. In 2009, the second largest shareholder of Tsingtao Brewery, Toyobo Company, sold the equity of Tsingtao Brewery 19.9% to Japan Asahi Brewery Co., Ltd., so Tsingtao Brewery was rumored to be a "Japanese" enterprise.

This transaction will not affect the controlling stake of Tsingtao Brewery Group, which is still the largest shareholder of Tsingtao Brewery Group Co., Ltd. and a national brand.

Tsingtao Brewery is produced by Tsingtao Brewery Co., Ltd., whose predecessor was state-owned Tsingtao Brewery. Founded by British and German businessmen in 1903, it is one of the earliest beer production enterprises.

Marketing strategy of Tsingtao beer

In order to constantly explore ways and channels to gain customer loyalty, Tsingtao Brewery must change from 3A to 3P. The so-called 3A refers to letting consumers buy Tsingtao beer, which is affordable and happy, while the so-called 3P refers to ubiquity, which is the first choice in their hearts and is worth the money.

As consumers change, so will your strategy. Similarly, the cultural connotation given to products should also be changed. Only in this way can a product with a single taste adapt to the changes of consumers for a hundred years.

The key point is not to compete excessively with competitors in price, but to control some key points by analyzing industrial chain and value chain, and to gain comparative competitive advantage through mergers and acquisitions. This kind of competition can shape a healthy industry pattern, enable the leaders to expand market share through competition, and reduce the chances of followers' "successful counterattack".

The above contents refer to Baidu Encyclopedia-Tsingtao Beer.