How to write a project plan?

1, investment arrangement 2, basic information of the enterprise to be invested 3, business description 4, introduction of personnel and capital plan invested in R&D and the target to be achieved 5, products and services 6, marketing 7, competitors 8, managing team 7 8, financial forecast 8, investor exit mode 9, risk analysis 10, cover page165433.

The first chapter is an overview

Current situation of investor company

Provide company business license (business license) or personal information (copy of ID card)

Chapter II Basic Information of the Project

1. Organizational forms of project establishment (domestic and foreign-funded enterprises, domestic-funded enterprises including limited liability companies and sole proprietorship enterprises), etc.

2. The investment scale, business scope and operation period of the project.

3. Process flow

Including process flow, product catalogue and production technology.

4. Land and plant

Explain the land area, the total area of the factory building, etc.

5. Number of employees in the company

6. Product sales

Introduce the main product names, product market sales and export ratio at home and abroad.

7. Project site selection requirements or existing site selection.

Chapter III Supply of Raw Materials for Production

1. Main raw materials

Explain the demand and supply channels of main raw materials.

2 water, electricity, fuel and other major energy consumption (can be converted into standard coal)

Explain annual consumption and solutions.

3. Production capacity and procurement plan of major equipment

Chapter IV Safety and Environmental Protection

It shall be implemented in accordance with China's environmental protection law, relevant safety regulations and industrial hygiene standards.

1, treatment of pollutants

Explain whether the production of this product produces waste water, waste gas, dust and noise, as well as treatment measures and reference standards.

2. Labor safety protection measures

Occupational hazards that may occur in production and the factors leading to the hazards; Safety and health regulations and standards to be followed; Labor safety and industrial hygiene measures considered in the design.

Chapter V Technical Rationality and Realizability

The production history, technical strength and reputation of the investor in the same industry, as well as the possible output and quality level after the project is established.

Chapter VI Capital Investment Plan

Explain the amount, time and method of each investment.

Chapter VII Implementation Plan

The time for completing the feasibility study report (except domestic enterprises), handling the business license, starting the civil preparation work, debugging the production device, installing and debugging the equipment, putting into production and other major projects is listed in detail.

Chapter VIII Economic Benefit Analysis (Unit: 10,000 yuan)

(See Figure 2)

1. Economic benefit analysis

Product sales revenue:

Less cost of sales (materials):

Direct labor:

Production cost:

Gross profit:

Less administrative expenses:

Depreciation:

Amortization of land use right:

Pre-tax profit:

Income tax:

Net profit:

2. After the project is put into production, it is expected to pay taxes.

Including value-added tax, consumption tax, business tax, income tax, dike protection fee and other taxes and fees.

Project investors:

date month year

Contact person: telephone (mobile phone): e-mail address:

Fan Wenyi

I. Introduction of the Project

Now in the 2 1 century, people's requirements for food, clothing, housing and transportation are getting higher and higher. With the continuous progress of society, people not only keep warm for dry clothes, but also show respect for others. The clothing industry has relatively little investment funds, considerable profit and quick capital recovery.

But the competition in this industry is very fierce, just like a piece of branded milk, there are countless ants eating this cake. Whether we can become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle: it is most important for consumers to appreciate their products; This is the most important basic principle we will face. As long as your product caters to most consumer groups, you are the winner overnight.

At the same time, innovation will also be a sign of success. You can't just stare at the traditional clothing industry. Only by continuous innovation can we adapt to the development of society.

Second, the project team

We define our consumer group as 18 to 26-year-old women. First, their consumption level is not very high. Because our funds are not enough, I will face this group of young consumers. Moreover, they have a strong desire to buy, are fashionable, pursue fashion, have personality and dare to try new things. Product ordering: As our target audience is women aged 18-26, the style should be fashionable, novel, avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular, make customers feel "value for money", attract others' attention and lead the fashion.

Third, the location of the store.

We will open stores near commercial streets and residential areas in the bustling business district. People of all ages and social classes have a large flow, so it is easier to choose the style or type of dry goods. The more shops that operate the same kind of goods, the more opportunities for customers to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers.

Fourth, the channels for purchasing goods.

We need to find some high-quality clothing manufacturers.

Verb (abbreviation of verb) market strategy

First of all, unlike the traditional clothing industry, our clothes are all designed by ourselves, which can not only reflect the uniqueness of clothes, but also contact manufacturers for production, reducing one process and reducing costs.

At the same time, the purchase of second-hand clothes will be introduced, which will become another fashion, economy and environmental protection after our modification. And we will publish more fashion designs on major websites, so that we can find new designers, and the salary of new designers will not be too high. Therefore, custom-made clothing stores are more suitable for avant-garde, can quickly digest and absorb fashion trends, and at the same time hire experienced tailors to make up for the shortcomings of insufficient cutting technology.

Customers can not only take the look in the magazine to the store, but also tell their ideas to the designers in the store according to their favorite fabrics, and make them come true through communication. Therefore, unlike buying ready-made clothes for one-time setting, custom-made clothes generally go through several steps, such as cutting, design and plate making, modification and approval.

Different from the previous tailor shop, making clothes is as simple as that. Custom clothing stores need to incorporate fashion elements. At the same time, it is also necessary to give pertinent opinions and suggestions when designing fashion and wearing effect suitable for customers according to their hair style, skin color, figure, temperament, occupation and wearing occasion.

When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.

1. Surprise of going to the store for the first time

The first person who spends money in our store can get a 6.6 discount, and the second person can get a 6.8 discount, depending on the situation.

2. Increase the possibility of coming to the store next time.

3, convey the information that new goods are on the shelves every week.

4. Use the customer database to give them a little help under some excuse, let them come to the store to collect or inform the discount news, or send out-of-season clothes (to be quantitative) or birthday gifts for free.

Abstract of intransitive verbs

I think the competition in the clothing industry is very fierce now. Only by constantly meeting the heavy needs of customers can we get out of the road of not looking for a hall and succeed.

Work.

Fan wener

I. Project background

All kinds of flowers tell a thousand words, and every sentence shows that "perfection" is the present. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, we take the distribution of flowers as the market entry point, take into account the long-term market share and short-term return on capital of the website, take the theme of seizing the market and satisfying personalized consumption, take flowers as the guide to drive other products, and finally form the market with the brand advantage of "Jade Bird Flower Shop of xx University", so it is very feasible to establish an online campus flower shop.

Second, the project strategy of the company

1, bring bright, effective and smooth sales channels, bring products and services as the foundation, and promote the great development of the flower market. Our Bluebird will be a lovely messenger, sending blessings and happiness to thousands of families. Create the best living environment for mankind!

2. Company objectives

Establish a first-class online flower shop company based on a large base. The company will establish the necessary popularity among xx consumers within one year and strive to make ends meet. During the investment period, only the West Campus of xx University, where the main website is located, is selected as the pilot market. The market capacity of this area is more than 3,000 people, which is quite representative. The pilot time is

A month and a half. After the model is successful, it will be popularized in substation in the form of ASP. After three to six months of operation, it will expand to the rest of the market.

Third, business environment and customer analysis.

1, industry analysis

The website of "Jade Bird Flower Shop in a University" is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of xx University, the website has sub-stations in various universities in xx. Therefore, the tentative target consumer group is mainly xx college students, and will gradually expand the market in the future. Take xx University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. According to the latest statistics, there are about 6.5 million college students in China, and the market size is quite huge, considering the future of students after graduation.

2. Analysis of survey results

Our company focuses on the customer analysis of xx college students, mainly using questionnaire survey (see Annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent.

(1) has obvious curiosity and convergence to innovation. Listen to the introduction of classmates or friends, and produce buying behavior.

(2) The purchase behavior is basically emotional, but because of its own economic income, its purchase behavior is rational, so it is generally chosen.

A lower-priced but more romantic variety.

(3) College students have no fixed purchase pattern, and their purchase behavior is often random.

(4) The potential for understanding and absorbing new things is strong, and the pursuit of fashion and individuality is advocated.

(5) The factors influencing product purchase are: price, variety, packaging, service, etc.

(6) The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3. Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been in love for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.

Fourth, business strategy.

1, team member

(Team leader) is mainly responsible for the production and maintenance of the website.

Mainly responsible for the development plan

Mainly responsible for business strategy and project planning.

Mainly responsible for market research and result analysis.

2. Marketing strategy analysis

2. 1 brand strategy

At the beginning of website construction, we attached great importance to brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts a design scheme combining dynamic and static pages, carefully plans visual images and text fonts, and strives for unique innovation.

2.2 Price strategy

Jade bird online flower shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

2.3 Promotion strategy

(1) The publicity strategy uses school radio stations, newspaper columns and publicity columns for free publicity, and uses the information flow advantage of the website itself to publicize and highlight the image, and cooperate with major universities.

Newspapers, local radio stations and TV stations should establish good relations and adopt a mutually beneficial and win-win strategic model.

(2) service

The service of the online flower shop must be first-class. For members of the dry goods distribution team, as long as there is an order, it must be delivered on time according to the order, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

1, call to thank you or send an email to provide friendly reminder service, and send e-cards to customers on major festivals.

2. Understand the customer's return unconditionally and accept the customer's complaints centrally.

3, the establishment of consumer questionnaires, with gifts, grasp the first-hand information of consumer demand.

4. Customers who order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy membership prices after becoming members.

5. Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

6. Establish customer database files. When a customer places an order repeatedly, just enter the name and other information of the customer will be automatically transferred to the system.

2.4 Channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, the management, reputation, cooperative attitude and timely delivery of grass are generally examined, and wholesalers are required to have several marketing outlets located in different regions in the same city for the distribution members of colleges and universities to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

3. The implementation of online flower shop strategy

3. 1 Market Scope Selection During the investment period, only the west campus of xx University where the main website is located is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the success of this model, it was popularized in the substation in the form of ASP. It was first put into trial operation in seven other substations that have been built, and then extended to other markets after three to six months of operation.

3.2 Focus on promoting customers. The target audience is mainly students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

3.3 September 8th and September 9th were selected as key publicity days for on-site promotion. Before that, leaflets will be distributed to student dormitories. Publicity materials include:

(1) Hang a banner with uniform color, which is located on the main road of the campus and the number is 3-5. Hanging "Jade Bird Flower Shop" website and "Campus Flower Shop Grand Launch" theme.

(2) Set up a publicity platform at the entrance of the dormitory and the campus near the dining hall with a large flow of people, and put in 3-5 microcomputers for online inquiry and ordering: put in a publicity board to introduce the information of flower shops in detail, put in flowers in kind, and publicize the delivery of gifts on the spot that day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the Propaganda Department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons printed with the website of Jade Bird Flower Shop to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

(5) On the day of publicity, please invite the media related to the school to report on the spot, such as xx Evening News and local TV stations.

Prediction and analysis of the marketing effect of verbs (abbreviation of verb)

1, turnover income

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2 mode of payment

According to relevant data, online payment will reach 20%, and we are trying to establish business cooperation with financial institutions such as xx Bank.

The Ministry of Commerce will promote online payment.

3. Ordering method

Mail order, directly enter the "Jade Bird Flower Shop" website campus flower shop to order, telephone order. In addition, we pay attention to the sorting of information that students like.

4. Characteristics of young customers

100% are young people, mainly boys: high reputation, high cultural quality and no bad debts.

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with special skills in this field. Although B2C websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Estimation of operating cost of intransitive verbs

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for overall network service (virtual host) outsourcing, product procurement, system development and maintenance, early publicity, logistics and distribution, etc. It is estimated that it will cost about 20 thousand yuan, and it will take about one month from the establishment of the website to the normal operation of the website.

3. Second investment

At this stage, our service will spread to universities and Wuhan. The data of service will be greatly expanded and the quality of service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Seven, the system development plan

1, system development plan

According to the lack of funds at the beginning of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2. System logic scheme

System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

Eight. Project overview

1, investigation of major work completion

On the system development scheme, the company also consulted a large number of documents about website services in combination with the actual situation in China, and combined with the knowledge of e-commerce learned in class, made the website operation flow and design flow suitable for the company, as well as the system logic scheme suitable for our company. Most importantly, in view of the current situation that the flower market meets the special requirements of college students, we have designed a series of service products ourselves, such as ordering flowers by information, sending greeting cards, leaving telephone messages, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society!

2. Shortcomings and difficulties

Our company has just started planning and is seriously short of funds. At the same time, due to the tight time, the whole plan is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, our team members don't know enough about relevant knowledge, which makes it very difficult for us to design the website. However, through our joint efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, leaving a lingering fragrance for the roses in people's hands. We believe that the wooden website will be further improved in future efforts!

The plan summary in the project investment plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by entrepreneurs, but it is the content that investors should read first. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team.