KA is short for what job?

KA is the abbreviation of Key Accountant, which means "important customer".

With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries.

So that any manufacturer engaged in this industry has to plan a lot of resources to support and manage the sales of these retail customers in order to gain competitive advantage, profit and market share in the fiercely competitive business. These key retail customers are referred to as KA for short.

Extended data:

A new retail model, that is, individuals and enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle, and deeply integrating online services, offline experiences and modern logistics.

The combination of online and offline and logistics will generate new retail. 20/kloc-at the Alibaba Cloud Habitat Conference in June, 2006, Alibaba Ma Yun put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail.

Baidu encyclopedia-new retail

Baidu encyclopedia -KeyAccount