Excellent format of the plan, summary of 5 model templates

The significance of making a good plan is to ensure that the risks can be controlled, so how to write a good plan? The following are five template essays on the excellent summary of the plan format, which I compiled for you, hoping to help you. Welcome to read the reference study!

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About 5 complete books of plan

5 selected books of plan collection

How to write 4 selected essays of plan

5 complete books of plan collection

Personal plan sample essays

Plan format 1

I.

2. targeted user groups.

3. What problems are solved?

4. What's so special? (The biggest difference from others, the point of attracting users)

II. Market analysis

1. What is the market scale of this industry at present, and what is the growth rate in recent years?

2. What is the market competition? (Is there monopoly, big competitors, small competitors or few competitors)

III. Core competitiveness

1. Is the product special

2. Are there unique channels and resources

3. Are there high-threshold technologies

4. Are there special business models

5. Are there special advantages?

2. Income source, income scale and growth rate, and key factors affecting income.

3. Main cost, which refers to variable cost and fixed cost, the time point when the cost is generated and the factors that determine the cost.

4. How much capital investment is needed to get positive cash flow, when can it happen, what is the demand for capital, and when can it start to make profits.

V. Operation and marketing

1. How to operate internally

2. External marketing strategy

3. Expected effect

6. Current progress (talk about growth data)

1.__, establishment of company

2.__, release of internal test version, operation data ... < p Get X users in one week, X million active users and X million paying users ... < P > VII. Financial budget

1. Input cost, how much has been invested and how much will be needed in one year.

2. revenue forecast, revenue forecast for 1-3 years.

3. Calculate gross profit and net profit.

VIII. Risk control

1. What risks

2. How to control

IX. Development direction

1. Future development orientation, such as specialization or diversification

X. Additional information

1. Comments or opinions of authoritative persons, major events, important plans, etc.

XI. Q. A

1. What is your strategy to develop faster than your competitors?

2. Who are your competitors? What is your competitive advantage?

3. What is your biggest challenge?

XII. Financing demand

1. Financing amount

2. Share proportion

3. Where to spend it mainly and what to achieve

XIII. Team introduction

1.__ X, position. Past experience (well-known companies, startups, well-known projects, honors in a certain field, industry experience, etc.)

2.__ X, Same as above

plan format 2

Part I summary (summary of the whole plan) (within 2-3 pages)

1. Brief description of the company

2. Purpose and objectives of the company (market objectives and financial objectives).

III. Current shareholding structure of the company

IV. Capital invested and its use

V. Introduction of the company's main products or services at present

VI. Market overview and marketing strategy

VII. Introduction of major business departments and performance

VIII. Core management team

IX. Description of the company's advantages

X. At present, the company is trying to achieve its goals. Use and repayment

XI. Financing plan (financing and investment methods and exit plan)

XII. Financial analysis

1. Financial historical data (sales summary, profit and growth in the first 3-5 years)

2. Financial forecast (in the last 3-5 years).

3. Overview of assets and liabilities

Part II

Chapter I Introduction of the Company

1. Purpose of the Company (statement of the company's mission)

2. Brief introduction of the Company

3. Functions and business objectives of various departments

4. Company management

1. Board of Directors 2. Management team 3. External support. Law firm/consulting firm/technical support/industry association, etc.)

Chapter II Technology and Products

1. Technology Description and Technology Holding

2. Product Status

1. Main product catalogue (classification, name, specification, model, price, etc.)

2. Product features

3. Under development. Brief introduction of products to be developed

4. R&D plan and timetable

5. Intellectual property strategy

6. Intangible assets (trademarks/intellectual property rights/patents, etc.)

3. Product production

1. Supply of resources and raw materials

2. Existing production conditions and production capacity

3. Expansion facilities, requirements and capacity. Production capacity after expansion

4. Original main equipment and equipment to be added

5. Product standards, quality inspection and production cost control

6. Packaging and storage and transportation

Chapter III Market analysis

I. Market scale, market structure and division

II. Setting of target market

III. Consumer groups and consumption patterns of products, Analysis of consumption habits and main factors affecting the market

IV. Current market situation of the company's products, Product ranking and brand status in the market development stage (blank/new development/high growth/maturity/saturation)

V. Market trend prediction and market opportunities

VI. Industry policy

Chapter IV Competition analysis

I. Whether there is industry monopoly

II. Market share of competitors from market segmentation

III. Major competitors. Features, packaging, marketing, market share, etc.)

IV. Analysis of potential competitors and market changes

V. Competitive advantages of the company's products

Chapter V Marketing

I. Overview of marketing plan (region, mode, channel, estimated target and share)

II. Formulation of sales policy (past/current) Marketing links and after-sales service

IV. Main business relations (agents/distributors/distributors/retailers/franchisees, etc.), Qualification standard policies at all levels (sales volume/payment period/payment method/accounts receivable/shipping method/discount policy, etc.)

V. Sales team situation and distribution policy of sales benefits

VI. Promotion and market penetration (methods and arrangements, budget)

1. Main promotion methods 2. Advertising/public relations strategy, media evaluation

VII. Product price.

IX. Market development planning and sales target (short-term and medium-term), Sales forecast (3-5 years) Sales volume, occupancy rate and calculation basis

Chapter VI Investment Description

I. Description of capital demand (amount/term)

II. Plan and progress of capital use

III. Investment form (loan/interest rate/interest rate payment conditions/conversion to common stock, preferred stock, share option/corresponding price, etc. Repayment plan

VI. Description of the original debt structure of capital (time/condition/mortgage/interest of each debt, etc.)

VII. Investment mortgage (whether there is mortgage/collateral value and pricing basis/pricing certificate)

VIII. Investment guarantee (whether there is financial report of mortgage/guarantor).

IX. Equity structure after investment

X. Equity cost

XI. Description of the degree of investors' involvement in company management

XII. Report (report and capital expenditure budget provided to investors on a regular basis)

XIII. Miscellaneous fees payment (whether to pay intermediary fees).

Chapter VII Return on Investment and Exit

I. Stock Listing

II. Equity Transfer

III. Equity Repurchase

IV. Dividends

Chapter VIII Risk Analysis

I. Resources (raw materials/suppliers) Risk

II. Market uncertainty risk

III. R&D risk

IV. Production uncertainty risk

V. Cost control risk

VI. Competition risk

VII. Policy risk

VIII. Financial risk (accounts receivable/bad debts)

IX. Management risk (.

X. Bankruptcy risk

Chapter IX Management

I. Company organizational structure

II. Management system and labor contract

III. Personnel plan (staffing/recruitment/training/assessment)

IV. Salary and welfare plan

V. Equity distribution and share subscription plan

I. Sales, gross margin, growth rate,

chapter 11 financial analysis

1. explanation of financial analysis

2. forecast of financial data

1. detailed statement of sales revenue

2. detailed statement of cost and expense

3. detailed statement of salary level

4. detailed statement of fixed assets

5. balance sheet

6. Cash flow statement

8. Analysis of financial indicators

1) Indicators reflecting financial profitability

A. Financial internal rate of return (FIRR)

B. Investment payback period (PT)

C. Financial net present value (FNPV).

D. Investment profit rate

E. Investment profit and tax rate

F. capital profit margin

G. Uncertainty analysis:

1) Break-even analysis, sensitivity analysis and probability analysis

2). Indicators reflecting the solvency of the project

A. Asset-liability ratio B. Current ratio C. Quick ratio D. Repayment period of fixed assets investment loans

Part III Appendix

I. Appendix

1. Copy of business license

2. List and resume of board of directors

3. List and resume of main management teams

4. Description of technical terms. Patent certificate/production license/appraisal certificate, etc.

6. Registered trademark

7. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.)

8. Briefing and reporting

9. Site lease certificate

1. Process flow chart

11. Product market growth. Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristics here do not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the reservation form is "_ _ _ _ restaurant" or "_ _ _ _ _ _"

2. Restaurant flavor: mainly peasant flavor in eastern Hunan

3. Estimated restaurant area: 28 ~ 35 M2

4. Target city: Guangzhou

5. Site selection requirements: <

2. If the conditions can't meet the first point, the location needs convenient transportation, and people who have a certain number of private cars and spending power can clearly see the location of the restaurant;

3. The rent should not exceed 6 yuan /M2, and 4 yuan /M2 is the best. It is best to have an access pavement of about 1M2 on the first floor, and the main business area is on the second floor;

4. The restaurant itself needs to be able to park 7-1 family cars, or there is a parking lot no more than 2M nearby.

overall evaluation of site selection, because the novice should not invest too much money, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I hope that I can attract old customers through the flavor characteristics of the restaurant, and I hope that I can make a profit of 1, yuan/month after three months.

6. Layout requirements of the restaurant: 12-15 small tables or small round tables for 4 people, 4 tables for 1 people and 4-5 16M2 boxes (4__M size) are required in the hall. (But it depends on the layout of the store.)

VII. Opening budget of the restaurant:

1. Rent: two for one, calculated at 3 M2, 5 yuan is expected per M2, which should be paid 45, yuan at a time; If the area is different, it should not exceed 5, < P > in any case. 2. Decoration design cost: 8 yuan

3. Decoration cost: < P > A. The exterior decoration of the facade can highlight the characteristics and be conspicuous, but it is not exaggerated. The cost is X yuan;

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after the decoration, and the cost is X yuan;

C. The kitchen area is 4 M2, and the decoration emphasizes sewage and ventilation, and the cost is X yuan;

D. There are two toilets, the men's toilet is 1.5M2, and the women's toilet is 1M2. Ventilation is required, and there is no special need for others. The decoration is X yuan. Buy materials by yourself, and the total estimated cost is 8, yuan

4. Fees for handling permits: fire control, environmental protection and sanitation are required.