How do advertising salesmen manage professional markets?

As a salesperson, you should learn how to run a business well.

1. What topics do salesmen need to talk about when chatting with customers? What they need is today's news, weather and other topics. Therefore, salespeople must read more books and magazines about economy and sales in their daily life, especially they must browse newspapers every day to learn about national and social news and news events, which is often the best topic, so that when we visit customers, we will not be considered as sitting idly by and having little knowledge.

2. About the salesman's four hours in the evening. The performance of a salesman depends largely on how he spends those four hours in the evening. The worst salesmen watch TV at night or complain about going out to play. Such a salesman is worthless. Ordinary salesmen go to customers for entertainment, drinking and chatting. Such a salesman will have a bill, but I personally feel embarrassed and accomplished. Better salespeople collect information at night, analyze customers and make plans. This kind of business is good and should have a bright future. I think the best salesman insists on reading for an hour after finishing the salesman's work. I think this business has made great progress and I will have the opportunity to be a boss in the future.

3. About the salesman himself. Many people think that salesmen should be tall, handsome and free and easy. A salesman must be eloquent and eloquent, and only when he can spit out oil can he be eloquent. Salespeople must be able to smoke, carry cigarettes with them and give them to everyone. Salespeople must know how to drink, white wine and beer. Actually, I don't think these are important. My personal height is less than 160MM. When I first started my business, I was arrogant and fluent, let alone eloquent. I never smoke. I can drink one bottle of beer at most, and I'll get drunk if I drink too much. But diligence can make up for it. When I started my business, I was in Huizhou for the first three months. I took some clothes and went to my brother's factory in Dongguan for a few days. An industrial zone, the operation of an industrial zone. In this way, I walked for three months, and several customers ran away, but a pair of leather shoes were rotten, and people were as black as black charcoal heads. Now that I have moved to my own factory, I often ask the salesman if it was a life in the first three months, and it would be good to get through it. So the business office is outside the factory.

About finding customers

The first three months of entering the company is the most crucial three months to test the success of the salesman, which can be said to affect the salesman's future business work. The first one is how to find customers, about how to find target customers. Generally speaking, after a new salesman enters a new company, he will find a customer to visit after he is familiar with the product knowledge 1 week or so. If there is no business manager or boss to provide resources for customers at first, you can find customers by the following methods.

1, yellow pages, normal companies have many yellow pages, such as Shenzhen yellow pages. We can find our original destination customers according to the above classification. Now there are many professional industry yellow pages in Shenzhen, such as home appliances yellow pages and toys yellow pages. Salespeople had better find such yellow pages to collect first-hand information. These yellow pages can be found in general large libraries. You can take a notebook and copy it there.

2. Read the job advertisements. Just like in Shenzhen, Shenzhen Special Zone Daily has a large number of job advertisements, and Southern Metropolis Daily has job advertisements every Monday. We can get the customers we want by reading the job advertisements. We can also go to the surrounding recruitment market. The general recruitment market will post the name and type of work of the recruitment unit at the door every day. We can also analyze what he does by the type of job he recruits, so that we can find the customers we want. Besides, we can visit some large industrial areas nearby. Now almost all the factories are recruiting people, and we can also find them through the job advertisements at their doorsteps.