What are the advantages and benefits of joining a company?

First, successful products and business models can help you reduce the risk of failure.

If an education and training institution has several directly operated schools and affiliated schools, it shows that its products and operation mode have withstood the test of the market and will have its own set of operation tips. You just need to copy the past completely and draw a tiger according to the cat. If you start your own business, the failure rate of your first business is as high as 90%, and joining a brand just avoids these risks.

Second, the brand effect

In daily life, we are more willing to buy some brands that we have heard or mentioned by others, so it is also true to choose an educational brand to join. Joining it will naturally have its popularity. The higher the popularity, the easier it is to get customers.

? Third, service support.

Mature franchise brands will provide sufficient support for franchisees. Because franchisees operate parks and co-operate brands with headquarters, headquarters will solve the problems and difficulties in joining parks in time, and they also have rich experience to help franchisees tide over the difficulties.

Otherwise, if you go it alone, you need to be responsible for campus management as well as recruitment, marketing, research and development, management and operation, which is simply a skill.

As a potential franchisee, it is very important to distinguish between good and bad in the face of many franchise chain brands. What kind of brand joining is the ideal goal? The following briefly introduces several solutions.

1. What was the market demand or acceptance of products or services in this industry before? This is an important indicator to determine the future of this industry. The sharp increase in demand shows that the industry is still in the growth stage, which is most beneficial to franchisees.

2. Forecast of joining demand of headquarters and related institutions. The forecast of future market growth by franchise chain headquarters or related institutions is another industry indicator. The unit that compiled this forecast data must have made a forecast with reference to relevant demographic data, government prosperity forecast or other background data, and it is by no means subjective speculation.

3. At what stage is the life cycle of brands and products? In the innovation period, its business risk is high; In the growth period, the management effect is the best; In the mature stage, it is necessary to cooperate with more promotional activities to improve the competitiveness of chain stores; First, once in recession, we will not consider joining the chain operation at all.

4. What is the percentage of the main consumer groups of this product in the total population of the planned opening area? In the business district where the affiliated school is scheduled to open, the number of target consumers will determine the turnover of the affiliated campus.

5. The difference between affiliated brands and other similar brands. The difference refers to whether affiliated institutions have special profit points or competitiveness. The higher the difference, the more prominent the characteristics of the affiliated campus, and the greater the appeal to consumers.

6. What is the status of brand competition in the same industry? In the fierce competition, we should pay special attention to the location of joining the campus, the form and hanging position of the signboard and the service attitude.

Therefore, joining the education and training is to join the authorized brand of the headquarters and teach you the skills of operation and management. In addition to helping you with site selection, research, opening, enrollment, recruitment and training in the early stage, I will also help you with a lot of post-operation support. As long as you encounter problems, you can ask the joining headquarters for help. This is lifelong service (contract period).

After all, it is impossible to drop a pie in the sky, and although the fee you pay is called the franchise fee, it actually includes all service support such as brand, trademark, operation and management technology, products, systems, teaching and research, teaching materials and so on. Compared with starting your own business, this will reduce a lot of burdens in time, money and spirit. For people who are completely inexperienced, they can enter the industry in a short time.

Franchising has attracted more and more attention from entrepreneurs. As an investor in franchise chain, it is very important for entrepreneurs to choose a promising brand.