Flag brand introduction

Fujian Qipai Group Co., Ltd. is a comprehensive group company integrating clothing research and development, design, manufacturing and sales. After 30 years' efforts, the company covers an area of 236 mu with a building area of 220,000 square meters. It has more than 4,000 employees and world-class clothing production equipment, and has set up more than 3,000 specialty stores in 3/kloc-0 provinces and cities (autonomous regions) nationwide. Since 200 1, the total sales revenue and profit of products have been ranked among the top ten in the national clothing industry for 10 years. Qipai Group has always adhered to the business philosophy of "pragmatic innovation and harmonious creation", advocated the brand strategy of "establishing China fashion, casting first-class enterprises and creating world famous brands", and deduced the brand image of Qipai "on a par with the world men's wear". The products of seven brands are famous for their fashionable style, classic style and exquisite workmanship, and have now become the focus of mass fashion. Among them, China Collar series products have become the representative of men's fashion in China, and are highly valued by the world clothing industry. Seven brand series products have won awards successively: Fujian famous brand, Fujian famous brand products, the only clothing designated by the sports delegation of the 13th Asian Games of the Chinese Olympic Committee, the only clothing designated by China Sports, the only clothing designated by the China delegation in the 9th World Gymnastics Championships and the 12th World Swimming Championships, the only men's wear designated by the China Men's Professional Basketball League, the only men's wear officially designated by chinese basketball association, the flag-raising hand dress of the 2008 Beijing Olympic Games, the top ten outstanding brands of China clothing, the famous trademark of China and the famous brand products of China. Qipai Group 200 1 Top 500 Private Enterprises in China. The company is one of the key enterprises (groups) in Fujian Province 100, an AAA credit enterprise in Fujian Province, and the first best credit enterprise in Fujian Province. For two years in a row, it was rated as a contract-abiding and trustworthy unit by Fujian Administration for Industry and Commerce. At the same time, it was rated as an advantageous enterprise in China garment industry by China Garment Association, and was rated as one of the top ten brand culture enterprises in China textile industry by China Textile Industry Association in 2007. In the future, under the guidance of the core concept of "China Heart, China Love and China Creation" and adhering to the grand strategic goal of "building a first-class fashion brand in China", Qipai Group will build R&D bases in Jinjiang, Xiamen, Guangzhou, Shanghai, Beijing, Japan, Italy, France and other places, and will build a new national logistics storage center, a high-grade suit production line and a high-grade jacket production line, and establish China Fashion Industrial Park, which will be fully established. Deeply explore the domestic high-end clothing consumption market, and then enter the international market. At the same time, Qipai Group will rely on the superior resources of clothing R&D, production and sales, carry out multi-brand operation in a planned way, set foot in social facilities, banking, finance, insurance and other fields, and gradually improve the strategic layout of Qipai. Fujian Qipai Group Co., Ltd., located in Yinglin Town, Jinjiang City, Fujian Province, was founded on 1979. After more than 20 years of efforts and progress, the company covers an area of 335 mu, with a building area of 220,000 square meters, more than 4,000 employees and nearly 3,000 terminal stores. Germany Dukepu sewing equipment, France Lectra CAD, Italy Maimao ironing equipment, Spain.

Since 200 1, the total sales revenue and profit of products have been ranked among the top ten in the national clothing industry for 9 consecutive years.

In 2009, according to the evaluation of the World Brand Lab, the value of Qipai brand was 8.065438 billion yuan, ranking among the top brands in China textile and garment industry. After 30 years of hard work, the flag brand has not only created a lot of fashion wealth for the society, but also won many reputations:

Seven brand five series: business series, urban series, outdoor series, Seven series, Chinese stand-up collar series, and nine categories: suits, jackets, trousers, casual pants, shirts, T-shirts, sweaters, leather goods and shoes. Known for its fashionable style, classic layout and exquisite workmanship, it has become the focus of fashion.

Seven brand products have successively won the following awards: Fujian Famous Brand, Fujian Famous Brand Products, China Fashion Expo Gold Award, 2008 Beijing Olympic Flag-bearer "Blue and White Porcelain" series dresses, the only designated special suit for the sports delegation of the 13th Asian Games of the Chinese Olympic Committee, the only designated special dress for China Sports, the only designated men's wear in CBA League, the top ten excellent brands in China, one of the most popular men's wear brands in China, the products with stable quality in China, the famous brand in China, the well-known trademark in China, and the national.

Qipai Group ranks among the top 100 garment enterprises in China for five consecutive years. 200 1, 83 growth enterprises in Fujian province, the top 500 private enterprises in China. In 2000, it was recognized by the Ministry of Public Security as a designated manufacturer of 99-style national police uniforms and soft epaulettes for police uniforms. For eight consecutive years, the company has been rated as one of the top 100 key enterprises (groups) in Fujian Province, an AAA credit enterprise in Fujian Province, the first best credit enterprise in Fujian Province, and the top ten enterprises in the national textile industry.

The company implements strict quality authorization management. After several years of ISO9000 quality evaluation, the upgrade of ISO900 1:2000: 2000 was completed on 200 1, which accelerated the progress of enterprise quality.

Seven brands of trademarks, "Seven brands of Chinese-style stand-up collar" and "Seven brands of rhinoceros pleated men's trousers" have been affirmed by many countries and consumers, and become the image carrier of men's wear brands with greater Chinese style.

June 30th, 2008 65438+February 30th, 2008, Qipai Group won the "Best Credit Brand in China" award for its good brand impression and brand vitality (good brand industry leadership and brand awareness) in the "2008 World Brand Value Lab Annual Award" selection activity organized by world-renowned brand value research institutions. People's Daily Online, Beijing, August 9 (Reporter Li Yun) Recently, according to the news of Wuhan Industrial and Commercial Bureau, the quality of brand leather shoes such as Qipai, Irkang, GXG, Lanhai Home and Snuma in Wuhan is unqualified, and the main problems involve the peeling strength of midsole and the folding resistance of finished shoes. 20 13 In the middle of April, our bureau randomly sampled the leather shoes sold by self-employed households and specialty stores in some areas of Wuhan, and * * * sampled 12 batches, with 5 batches qualified and 7 batches unqualified. Seven brands of men's wear are comparable to the world.

China's stand-up collar is popular all over the world.