What does it mean to recruit ssp?

SSP is the abbreviation of supplier side platform, which is translated as "supplier platform" Simply put, it is an advertising technology platform that can help media websites sell their own advertising stocks (such as banner advertisements and video advertisements). ) and increase advertising revenue. The importance of SSP lies in that it can help advertisers and advertising platforms find the most suitable advertising distribution channels and provide higher quality advertisements for media websites that publish advertisements.

The working principle of SSP is to allow advertisers to purchase advertising space through special software programs. After receiving such a request, SSP will auction the advertising space and then sell it to the highest bidder. Compared with SSP, DSP is a demand-side platform, which realizes the advertising scheme and targeted advertising. SSP and DSP cooperate with each other to play an important role in the internet advertising market, helping advertisers to achieve flexible delivery, improve advertising ROI and make better use of the advertising inventory of website media.

The advantage of SSP is to help media websites get more advertising revenue. It enables advertisers to target advertisements and choose better media websites to target advertisements. SSP can also make media websites gain better control in the whole advertising auction process, provide measures to prevent fraud, and provide more choices for selling advertising inventory. In a word, SSP is good for advertisers, media websites and end users. With the continuous innovation of technology, the situation of calcium superphosphate has been widely recognized by countries all over the world.