How much does it cost to invest in a nursing home? Analysis of operating costs of private nursing homes

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How much does it cost to invest in a nursing home? Analysis of operating costs of private nursing homes

August 26, 2017 Source: How much does it cost to invest in a nursing home Large font, small font

Nursing homes have different positioning towards customer groups, so the charging standards will be different, and the costs incurred will also be different. This article takes Shenyang Jixiang Senior Apartment as an example and conducts a break-even analysis based on its real data.

Rental renovation nursing homes

Private nursing homes are generally constructed in two ways: rental renovation and land purchase to build new ones. Some of the nursing homes that were rented and converted were made use of abandoned office buildings of the unit, factories, classrooms and other idle properties left behind after the school was relocated, and then put into operation after simple renovation. The other part involves renting newly built houses for renovation. Due to area restrictions, most of these nursing homes are small. The nature of property rights limits the development of nursing homes.

Break-even analysis of private nursing homes

If there are 100 beds and each bed is 20 square meters according to the regulations, the construction area will be 2,000 square meters. According to the current market price, the construction cost per square meter Calculated at 2,600 yuan per meter, the construction cost is 5.2 million yuan. Therefore, the total initial investment is 12.7 million yuan, and the average cost of each bed is 127,000 yuan;

The huge market potential should be the link for the vigorous development of private elderly care institutions, and the operating cost is the key to the vigorous development of private elderly care institutions. one of the conditions for development. At present, the bed utilization rate of our citizen elderly care institutions is above 80%, accounting for about 60% of the total number of institutions; the bed utilization rate is above 60%, which is slightly higher than 70%. Nearly 20 elderly care institutions have bed utilization rates of less than 50%. The reasons for this dilemma include the geographical disparity of the institution, the level of management, and the grade of hardware facilities. Operating costs are a necessary condition for the development of private elderly care institutions. This article attempts to analyze the operating costs of private elderly care institutions based on the situation in Shenyang.

The nursing home is facing closure because the owner does not renew the lease, and 90 elderly people will be divided

(3) Heating costs, fixed costs.

Land cost: 1.5 million (ten thousand yuan) × 5 (mu) = 7.5 million (ten thousand yuan)

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Since July 2015, Yuexiu police have received reports from victims one after another, claiming that they were raped by Guangzhou Group × Respect for the Aged Industry Investment Co., Ltd. The company used the promise of developing and operating a nursing home business and earning an annual interest rate of 24% on investment as a bait to defraud huge investment funds. According to the victim, Xiao, in October 2013, he received a leaflet distributed by a salesperson from Guangzhou Qunx Jinglaoye Investment Co., Ltd. and participated in free travel activities organized by the company.

The project is located in the suburbs, covering an area of ??5,000 square meters, with a total of 200 beds. In the initial stage, it is a mid-range elderly care enterprise that provides a full range of medical services to the society. Recruiting medical staff with professional knowledge and training laid-off workers to do simple care will help laid-off workers re-employ and reduce costs. Carry out publicity activities to attract customers who need our services in society, and encourage young students to actively participate in caring activities to respect the elderly.

(6) Employee wages. Nursing home staff can be divided into three categories: managers, chefs and cleaning staff, and caregivers. Among them, the wages of management personnel, chefs and cleaning staff are fixed costs, and the wages of nursing staff are variable costs.

1. The risk of accidental injuries during services is high, and elderly care institutions generally have weak risk management and control capabilities.

There are many factors that affect the cost of a nursing home. The location, scale, service standards, etc. will all affect the cost. Based on decision-making needs and according to the cost behavior analysis theory, the cost behavior of the general costs incurred in nursing homes is analyzed. The costs incurred are divided into fixed costs and variable costs according to the relationship with the number of residents. The annual costs mainly include :

China has entered an aging society, and the issue of elderly care is a focus of global attention. The "silver economy" presents unlimited business opportunities, and elderly care services are undoubtedly one of the highlights. So, what are the prospects for investing in nursing homes? Currently, my country's elderly population has exceeded 170 million. By 2020, China's elderly population will reach 248 million, and the aging level will reach 17.17%.

By 2050, China's total elderly population will exceed 400 million, and the aging rate will exceed 30%. Here is an investment analysis of the nursing home industry in 2017. Population experts predict that around 2035, the proportion of people over 65 years old in my country's total population will rise to 20%. The expanding elderly population has made the business opportunities of the "silver economy" increasingly prominent. According to data provided by the National Working Committee on Aging, the current annual consumption demand of my country's elderly market is 600 billion yuan, and is expected to reach 1 trillion yuan by 2010.

At the same time, according to the author's investigation of the operations of 19 nursing homes in Dadong District, the operating data are as follows:

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The costs of nursing homes vary, private fees are flexible, and the admission threshold is high

The price is too expensive and it is difficult to love the local doctors in Kuaimin Nursing Home in Beijing

2016 Dongguan Nursing Home Fees and Prices Private Nursing Institution Beds

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In October 2008, the nursing home passed the acceptance inspection and was officially opened to the public. This elderly apartment named Xizhao Hongfeng has a construction area of ??3,000 square meters, 120 beds, and is fully equipped with TVs, water heaters, air conditioners and other equipment.

If a new nursing home is built within the second ring road, the cost of the same 5 acres of land will increase to more than 15 million. Therefore, based on the calculation of building 100 beds, the average cost is 202,000 yuan; the average cost of 200 beds is 127,000 yuan; the average cost of 300 beds is 153,000 yuan; and the average cost of 400 beds is 179,000 yuan.

Operation data analysis of private nursing homes

(5) Food and beverage expenses for residents only include purchase costs other than water, electricity, gas and labor costs, such as the cost of purchasing rice, flour, grains, oils, vegetables, etc. Nursing homes Generally, this expenditure is controlled according to certain standards. For example, some nursing homes set it at 400 yuan/person/month.

(1) Costs incurred due to the use of buildings such as houses: If the house used in the nursing home is owned, the cost is the annual depreciation of the house. If the house used in the nursing home is rented, the cost is the annual rent. Whether owned or rented, these are fixed costs. The depreciation of the elderly care equipment attached to the house is also included in this item.

If there are 300 beds, the construction area is 6,000 square meters, the construction cost is 15.6 million yuan, that is, the total investment is 23.1 million yuan, and the average cost per bed is 77,000 yuan;

< p> If there are 400 beds, the construction area is 8,000 square meters, the construction cost is 20.8 million yuan, that is, the total investment is 28.3 million yuan, and the average cost per bed is 70,700 yuan.

This nursing home mainly admits low-income people and has 60 beds. All beds are regardless of level. The charges for residents are mainly related to the level of care. A separate heating fee of 500 yuan per person per year is charged.

Currently, Cuncao Chunhui Nursing Home has 100 beds, and the fees are generally 2,000~2,500 yuan/month. The hospital spends 1 million yuan on renting houses every year. This 1 million yuan is spread on each bed, which is the annual rental cost of 10,000 yuan per bed. Calculated on a monthly basis, the cost of each bed is more than 800 yuan.

Perhaps Beijing is a microcosm of the current operating status of elderly care institutions across the country, and perhaps Beijing is an exception, but it is undeniable that every elderly care institution is quietly working hard for the domestic elderly care industry. They are great Yes, as latecomers, we should understand the true status quo of the industry, stop making mistakes based on their experience and lessons, keep a calm mind, rationalize profit expectations, and think about the exit mechanism, so that we can go further! ! !

For the more common financial products currently on the market, you can see the time it takes for the principal to double after the corresponding investment:

(2) Maintenance costs: costs incurred in repairing houses and equipment. expenses, fixed costs.

The income of private nursing homes is mainly divided into two categories: operating income and subsidy income. Among them, operating income is related to the market positioning of the nursing home itself, and mainly includes nursing fees, bed fees, food fees, etc. charged to the elderly residents. Charges vary depending on the level of care: health care, semi-autonomous care (assisted care), completely unable to care for oneself (nursing care), and special care. Judging from the survey results, private nursing homes mainly cater to low- and middle-income customer groups, and among the residents there are very few people who belong to special care, while there are more people who belong to health care, semi-autonomous care, and people who are completely unable to take care of themselves.

The charging situation of a nursing home for middle-income residents (excluding heating fees, each resident needs to pay a heating fee of 500 yuan during the heating season): the monthly fee for health care residents is 1,000-1,500 yuan per person; the monthly fee for semi-self-care residents is 1,000-1,500 yuan. The monthly fee for a person is 1,400-2,000 yuan; the monthly fee for a person who cannot take care of himself is 1,700-2,400 yuan per person; there are fewer people staying in special care, and the stay period is unstable, so the charging standard is often determined according to the actual situation. The charging situation of a nursing home for low-income residents (Shenyang Jixiang Senior Apartment): health care residents charge about 1,150 yuan per person per month; semi-self-care residents charge about 1,450 yuan per month; and residents who cannot take care of themselves at all charge about 1,450 yuan per person per month. The monthly fee is around 1,700 yuan. Subsidy income mainly comes from government subsidies. For example, the subsidy standard for private nursing homes in Dadong District is 2,000 yuan per bed per year for two consecutive years.

Compared with rental nursing homes, self-built nursing homes are more stable, but the investment costs are relatively high, which is also the main reason why private nursing homes have difficulty operating. As land and construction costs increase year by year, investment in new nursing homes continues to increase.

(4) Water, electricity and gas charges are semi-variable costs. Since they account for a small proportion of the total cost, they can all be regarded as fixed costs.