How do enterprises do campus promotion?

There are three ways for companies without campus teams to do campus promotion well:

1, hugging thighs: At present, companies with their own campus teams also have overall campus publicity arrangements and monthly offline publicity activities. If these companies have good activities and publicity, do it with them;

2. Doing activities: enterprises plan their own activities and publicity programs, usually once a month; For example, September is the school season, 65438+1October is the welcome of clubs,165438+1October is Singles' Day, and 65438+February is New Year's Eve. In fact, every month the campus has its own main activities, and your activities are planned. At this time, you can also contact various offline teams and associations to help implement according to the needs of publicity. Don't say you can't find someone to do it. If you can't find it, search the QQ group of part-time students everywhere. Of course, your activities should be fun, such as planning "520 One-Day Couple Activity" and "Double Eleven Hug Party". The number of participants and the response are very good. Do an activity well, don't just do an activity;

3, pure push: pure push is the simplest, that is, posting posters, sending publicity pages, sweeping the floor and pushing for registration. Some people may think that the effect of sending publicity pages is not good because your publicity pages are not well designed and the execution of publishers is not strong. The best publicity page is a publicity activity. As long as it is easy to participate and fun, the effect will be good. I have done a single-page issuance of the off-campus fund, with a conversion rate of 6% (followed by WeChat) and a low production cost (1W is about 50). Doing campus marketing focuses on creativity and creativity, or simply pushing or hugging other campus channels with a small budget. Unlike the students before 20 10, today's students have their own ideas and have seen more marketing behaviors, so they are not so gullible.

There are several ways to build your own campus team:

1. For the construction of campus channels, we must first recruit an experienced campus channel staff, even an intern, which can get twice the result with half the effort. If you think about it yourself, it will be too much trouble and the cycle will be too long; Generally, this business may be cut off before the channel is mature. How to recruit people in this respect? It is faster to find other companies that do channels to recommend or recruit online. If you have to do it yourself without extra preparation, then channel construction can be divided into three parts, naming, documentation and recruitment. After completing these three parts, we can start our formal work. Generally, we should start from the city where the company is located and gradually develop to other core cities. Don't spread the country from the beginning, after all, we don't have that much energy.

2. You need to give this campus group a name, such as campus ambassador, super intern, Lenovo elite club, ASUS master students and so on. At the same time, give a certain culture and construct the form of this organization;

3. The necessary documents for establishing campus channels generally include four parts: team introduction PPT, team salary assessment form, team entry information form and team work strategy. Team introduction PPT mainly introduces the company, products, team atmosphere, campus team work content and simple salary introduction; The team salary assessment form mainly introduces the specific assessment content and salary; The team information table is the basic information of students; Work strategy is some suitable promotion methods arranged by the company according to the work content.

4. Campus teams can be recruited through internship part-time websites, through part-time qq groups and WeChat groups in cities, through the mechanism of recommendation by acquaintances or ambassadors, and through posting recruitment notices on official Weibo WeChat. Station managers are responsible for team recruitment in their respective regions. The core of recruiting people is to recognize your company, products and team; Ability is second, because their work is more biased towards execution. As long as you accept the job, you will try your best to publicize it under proper guidance.

School fruit makes campus marketing simple and effective.