Design principles of job advertisements

attention principle, interest principle, desire principle and action principle.

1. attention principle: it must be able to attract the attention of the audience.

2. Interest principle: to arouse the audience's interest in advertising.

3. Desire principle: It should be able to arouse the desire of job seekers to apply for jobs.

4. Action principle: Advertising should have the characteristics of making people take action immediately after seeing it.