How to do SEO off-site drainage on Amazon platform

First of all, let's start with Amazon, which is Amazon. Especially after 16, you will find that the competition of the platform becomes more and more difficult, and a large number of sellers flock to this platform. What about Amazon? The total traffic of this platform is limited, but a large number of people flock to it.

As a result, all buyers are desperately trying to grab the traffic on Amazon, so many sellers feel that their traffic is decreasing. For example, advertising PPC, you used to earn 10 yuan for one dollar. Now you will find that if you want to earn 10 yuan, your bid may reach 2 yuan.

This is what everyone can see and feel. The most intuitive thing is that the traffic in the station is not enough.

The special point here is that today we are not here to discuss that because the traffic in the station is not enough, it must be outside the station. Let's not talk about whether it is feasible to drain the water outside the station to Amazon today. What we are discussing today is whether it is necessary for an Amazon person to learn the knowledge and operation outside the station.

You will definitely want to learn or do it in your heart. If you just think you still want to learn, it means that you don't pay enough attention to it in your heart, and your learning attitude will not be very successful in the end.

I hope you realize from the bottom of your heart that what is outside the station is very important to you, not to learn it. Anyway, you know one more skill. Well, I won't say much about this. I think you all understand that you must first identify yourself psychologically and want to succeed.

First of all, we often see readers say that there is a good SEO. Why can't I read your blog or some readers' articles? When we chat on WeChat or in groups, we will find that they don't understand some basic things outside the station, which makes me incredible.

Of course, the knowledge points of my blog here are often intermediate and advanced, so many people, he can't understand, need a certain foundation. You certainly haven't read my article and wrote "How to register an article like Facebook?" I don't write these.

Therefore, it is understandable that people who do the platform don't understand this, but if they don't understand some basic traffic operations and many basic knowledge points outside the station, I think this is more dangerous.

Yes, you see I used the word danger. Why do you say dangerous? Because many small partners who are Amazon, he may think that Amazon is doing very well, but sometimes when you think about it, in fact, what you are doing well is either:

First: you entered Amazon earlier, and Amazon gave you a bonus, which is especially important during the bonus period of the platform. There is a saying that pigs can fly when standing in the air, so sometimes you wake up because you have the help of the general trend.

Second: Amazon itself is a huge traffic portal, so it is Amazon that gives you traffic. Think for yourself. When you do Amazon, 60% or 70% of Amazon's real success depends on products, and then there are optimized pages, PPC advertisements and discounts on Amazon. It is better to find some red people outside the station to do some drainage, which is already very good.

So, it involves the dividend period of a platform, well, that is, the traffic thinking we are going to discuss today! We'll talk about this later. In fact, traffic thinking can be used at any time, not to say that it is extinct. In fact, there is still a chance to use me to give a hint. Traffic thinking is suitable for those platforms that have just started, and the platform is vigorously attracting investment. At this time, traffic thinking is particularly useful.

For example, Amazon became popular from 13. At that time, there was a problem with the brushing, and the platform turned a blind eye. If there are too many restrictions on the platform at first, the platform will be very deserted, which the platform does not want to see.

So in the end, everyone, um, did you do it on your own, or did the company have a strong team, or did you do it with the help of Amazon's platform bonus period? Even because you have participated in the brushing before, these are different!

As an independent station, because no one leads the flow to it, you must learn to find the flow yourself. So these people need seo optimization, SNS, content marketing, PPC advertising and various skills. Because no one draws traffic for us, we must find it ourselves!

Therefore, in the absence of traffic, this will give birth to a lot of potential for us to consume and trigger our continuous learning and research. This part is most obvious in Putian and Nanjing. In addition, Putian is a good product with high profit and huge profit, and then the technology is very awesome, so it is necessary to study it. So why do many foreign traders admire Putian? That's why!

However, as a buyer, have you found that it is more difficult to drain outside the station than to do Amazon? For example, you sold $300,000 at Amazon last month, and I only sold $654.38+05,000 at Independent Station in a month, but the value of Independent Station is definitely higher than that of Amazon.

But on the one hand, because of this, you don't need to introduce yourself for drainage, so this threshold is relatively low, but for us. As long as the Internet exists, our SEO knowledge, SNS knowledge, PPC advertising knowledge, alliance knowledge, optimization knowledge and content marketing knowledge will not be out of date.

To put it bluntly, if one day I can't go on in the company, but I know so many things and learn deeply, I believe I will get along well even if I go out to cooperate with others. Because what he has been lacking on the Internet is my knowledge, which is my value.

But if Amazon is replaced by other platforms one day, it doesn't make any sense for me to ask you what your value is. I'm just saying that these people are relatively easy to replace. Therefore, those of you who want to make money on these platforms, look at the outside world more, think more about the retreat, and have a sense of crisis! Only irreplaceable, you have value!

This is why many sellers, you need to know the knowledge of off-site drainage.

I said that change should start with thinking, and you must really understand this truth and agree with it from the heart, so that you can succeed. Otherwise, if you just have a look and learn more about a craft, you can't do it.

Ps: In fact, it is enough to make a product, advertise, kill and close the deal. You can study whether the product can catch fire. Compared with the knowledge of independent stations, the effect of the platform is faster. I quite agree with a reader in our group that the same two people, one outside the learning station, may have spent a year learning the whole set, but the other Amazon has already opened a BMW this year.

For beginners, for those who haven't made any money, it is recommended that you study the off-site knowledge seriously (compare it with the platform), but if you have been working on the platform for some time, it is suggested that you must learn the off-site knowledge, which will definitely help you. I want to be an independent station myself. This is really great. Users are all your own, no one cares about you, no commission, and you can settle in for a long time. This appeals to me.

Do what can precipitate, but not what can precipitate. Now I quit. Ladies and gentlemen, you don't know that in the United States, American really likes to buy things in the brand official website. But in China, have you found that our shopping habits are just different from those of foreigners? Most of us like to buy on the platform, and the independent station is just a display platform. Foreign independent stations are the real brand portals. They have been doing e-commerce from the beginning and doing independent stations at the same time.