How should new salespeople do well in their own market?

The first step: learn to be a good person and get closer to customers. Salespeople have to deal with different customers every day. Only when salespeople handle the relationship with customers well can they have the opportunity to recommend you to customers. products, customers are likely to accept your products. As a business novice, the first thing to do is to learn how to be a good person, constantly cultivate your emotional intelligence, and get closer to your customers. First of all, business novices need to be a confident person. Nothing is impossible in your own mind. Never doubt your own company, never doubt the company's products, never doubt your own abilities. Believe that you will be able to conquer customers, and customers will look at you differently. When encountering one or two cold looks or unenthusiastic attitude from customers at the beginning, novice business users should understand in their hearts: This is just an instinctive reaction before the customer has not or does not fully understand you, and it is not a big deal. Don't doubt your ability to continue working here just because of one or two cold looks or lack of enthusiasm from customers. If you have this idea, the result will definitely be that you will not be able to work with this customer. Secondly, new business users should be proactive. There is no pie in the sky, and the fate of business novices is in their own hands. If the customer ignores you, you can take the initiative to promote yourself, care about him and the people around him, and use your sincere actions to infect him and his family, such as bringing him or his family a small gift every time you visit, etc.; If the customer does not tell you about the market situation, you can take the initiative to ask the customer some information; about the real situation of the market, you can take the initiative to go deep into the front line of the customer's market and understand the market situation personally; if the customer does not tell you his basic situation, you can take the initiative To understand through other indirect means. Once again, a new business person should be a person who can endure hardships. Many customers do not recognize newbies who have just graduated from school. A large part of the reason is that they suspect that newbies in the business cannot endure hardship. If a new business person does not have the spirit to endure hardship, it is impossible to gain recognition from customers. Because in sales, business novices relatively don’t have much experience, don’t have many relationships, and don’t have much capital to earn from. The only way is to visit customers longer than others and visit more customers than others. Visiting customers more frequently than others means suffering more than others. Only in this way can personal performance be improved, personal sales capabilities can be improved, and it is possible to gain recognition from customers. Next, the business novice needs to be a reliable person. In addition to being confident, proactive, and enduring hardships, it is not enough for new business professionals to make themselves a person worthy of customers' trust. Business novices should strictly abide by the manufacturer's professional standards and operating systems, resolutely not do anything that harms the interests of customers and manufacturers, and keep a clear distinction between public and private matters. At the same time, business novices must have integrity, resolutely not promise what they cannot do, and resolutely do what they promise. Only in this way can customers rely on you and obtain their maximum support and cooperation. Finally, business novices need to be eager to learn. First, new business users should develop the habit of “asking more questions”. Business novices should neither think that they know everything, but customers know nothing, and customers are not as good as themselves, so it is not worth asking, nor should they be afraid of asking because they ask too many questions, and they are afraid that customers will laugh at them for being stupid. Second, new business professionals should develop the habit of “listening more”. Listening can make you smarter and more respected by others. Step 2: Start simple and let your customers not look down on you. Many business novices who have just graduated from school want to manage as large an area as possible and achieve as many good sales results as they enter the market. It's a good thing for business newbies to have these ideas. Due to the constraints of social experience, professional knowledge, sales skills and other factors, it is very difficult for novice business operators to operate and manage a county-level or municipal-level market or even a larger regional market on their own immediately. When a novice businessman just takes over the business, he can only start from the simple, easy to do, and make some achievements to prevent customers from looking down on you. 1. Start with the smallest regional market unit. The area that a business novice starts to manage should not be too large. Each industry and each manufacturer has its own minimum regional market unit. For example, the minimum regional market unit for fast moving consumer goods may be a street or a community. The minimum regional market for feed products is In a village or a village, business novices can choose to start from the smallest regional market unit of the manufacturer. Choosing to start from the smallest regional market unit is beneficial to the growth of new business users and the improvement of performance.

First, the management area is small, and business novices have clear goals and ideas for market development and market management, and they know what to do and how to do it; second, the management area is small, and it is relatively easier to operate, and the chance of successful operation is greater; third, It is convenient for business novices to build confidence. 2. Start with the simplest and most basic work. Sales work is a complex and challenging job. The activities mainly include regional market research, competitor analysis, market development plan, customer credit investigation, customer development, customer management and maintenance, terminal outlet construction, terminal tally and promotion. , product complaint handling, etc. There are also many objects for development and management, including first-level wholesalers, second-level wholesalers, retailers, consumers, etc. It is indeed difficult for new business users to implement every sales activity in place and develop and manage customers at each level. Business novices can start by visiting retail stores and helping them with stocking and promotion. First, they can accumulate product knowledge and sales skills, and then develop retail stores and second batches. Second, they can prove to customers that you are the best. Awesome. Only in this way can it be possible to gain the recognition and trust of customers, and ultimately achieve the purpose of controlling and managing customers and even the entire regional market. Step 3: Work with customers to sell together, and use performance to win customers' full trust. Through being a good person, we have shortened the distance with customers. By starting simple, customers will never underestimate you again. But in sales, the final result is sales performance, which is the continuous growth of sales and the continuous improvement of market share. Next, business novices should go deeper, fully mobilize the passion of customers, develop and manage the market together with customers, obtain good market performance, and finally make themselves partners with customers, making customers feel forever Can't live without you. 1. Help customers re-investigate, analyze and plan the market. Business novices evaluate customers' opportunities, threats, strengths and weaknesses through comprehensive market research and data analysis, and formulate customers' current and future market development plans, including business positioning, development areas, outlet layout and selection criteria, and business product positioning and strategies. , price strategy, promotion policy, etc.; 2. Develop and cultivate outlets together with customers. Business novices mobilize customers to go to the front line of the market in person or with their salesmen, search, identify, develop and cultivate new outlets according to the customer's overall development plan and requirements, and continuously expand the customer's distribution network; 3. Manage together with customers market. Business novices take the initiative to help customers manage the market, including channel conflict control in regional markets, price maintenance and control, management of offline outlets, formulation and adjustment of competitive strategies, etc.; 4. Help customers improve their business management level. In addition to helping customers improve their business, business novices should also become customers' business management consultants and help customers improve their financial management, sales management, and human resources management through training, on-site guidance, communication, assistance, and guidance. I hope it helps my friends and wish you good luck