Ji Meng's innovation promotes the development of cultural and educational brands.

Shenzhen Ji Meng Jewelry Co., Ltd. is one of the most famous jewelry retailers and manufacturers in China, and has won the double honors of "China well-known trademark" and "China well-known trademark". Born in the terminal market in 2000, it has been expanding its market mainly by self-operated stores in recent years, and has now developed into a professional jewelry brand with more than 200 brand retail stores distributed all over the country. The company has three jewelry processing factories, namely pure gold factory, inlay factory and chain weaving factory, and precious metal materials research room, with more than 0/000 professional technicians/kloc, and its comprehensive strength ranks among the best in the jewelry industry. Ji Meng constantly strengthens quality and service, adheres to the brand line, and creates extraordinary brand competitiveness.

1. Effectively spread brand image

In order to expand the popularity of Ji Meng brand and effectively spread the brand image of "romantic classics" in Ji Meng, Ji Meng has established long-term cooperative relations with well-known domestic media such as CCTV, Ruili and girlfriend through various forms of communication. In the golden entertainment columns such as "Extraordinary 6+ 1" and "Meeting Weekend", brand advertisements have been put on for many years, and the brand image has been successfully displayed; With the well-known media in the industry "Phoenix Jewelry", China Gold News, etc. have many years of stable advertising cooperation. Ji Meng also attaches great importance to advertising in major retail regional markets. In 2009, brand advertisements were placed in Sichuan, Chongqing and Hunan Economic TV stations to expand the regional market influence.

2. Public relations activities to enhance brand awareness

As a well-known fashion jewelry brand, Ji Meng is committed to shaping and enhancing women's intellectual elegance, fashion and romantic charm, becoming the only designated jewelry brand in the Miss Chongqing Competition in 2009, attracting reports from mainstream media such as Chongqing TV and expanding brand influence. In the second half of 2009, Ji Meng started a photo collection activity of "Take a photo if you are happy", and collected thousands of photos uploaded by hundreds of netizens. The hit rate of the website exceeded 6.5438+0 million times, and Tencent.com and other well-known domestic media reported the grand occasion of the event.

3. Technological innovation and product development

At the beginning of its establishment, the company established the corporate culture tenet of "innovation promotes development and culture cultivates brands", and formed an independent innovation mechanism with technological innovation and advanced equipment as the main body and independent intellectual property products as the forerunner, which mobilized the innovation ability of all employees and effectively avoided homogenization competition.

In 2009, Ji Meng created colored palladium jewelry for the first time. Its rich colors, innovative material collocation and ever-changing style design provide consumers with diversified choices, which are especially loved by modern women and fill the gaps in domestic and foreign markets. After it came out, it quickly became a hot-selling product in the market, and was generally considered by experts in the industry as "subverting the tradition of white precious metals and leading the color trend of precious metal jewelry".

2009 China Jewelry and Jade Jewelry Guide