Buick ELECTRA E5: Sincerity goes beyond high price and low price.

Under the night, Wuhan Aoteneng Super Factory, SAIC-GM Buick ushered in a sharp edge of its electrification strategy-Buick ELECTRA E5.

On April 13, SAIC-GM Buick ELECTRA E5 was officially listed. Auto Wiki learned at the new car launch site that the new car has launched five models, including two standard endurance versions, two long endurance versions and 1 Avia versions. The official guide price is 208,900-278,900 yuan.

When Wang Yongqing, general manager of SAIC-GM, announced the price of Buick ELECTRA E5, all the guests at the meeting exclaimed in unison. After all, the starting price of 208,900 will directly compete with mainstream models such as Tesla Model Y and BYD Tang, and the involution in the industry will undoubtedly take another step forward.

Looking at the whole conference, Autowiki thinks that "self-confidence, self-confidence and strength" are the key words of this conference, not only because of the sincere price of the new car, but also because Buick's new generation of VCS smart cockpit and eCruise intelligent assisted driving are standard in the whole system. In terms of battery safety, Buick even put a number of patent numbers directly on the public screen. From this wave of operation, it is enough to see that Buick ELECTRA E5 is indeed full of sincerity and strength.

Aote Li Neng nationality

The arrival of Buick ELECTRA E5 will mark the official opening of the era of Buick brand. Fu Yao, director of Buick Marketing Department of SAIC-GM, pointed out the significance of this new car to the brand and its electrification strategy.

As Buick's first pure electric SUV, it was born on the Autoenergy platform. Buick ELECTRA E5 combines GM's more than 25 years of electrification experience and technical advantages, and its performance in battery has attracted the attention of car Wiki.

Under the explanation of Li Bo, chief engineer of the electric vehicle project of Pan-Asia Automotive Technology Center, Automotive Wiki learned that in order to solve consumers' concerns about battery performance attenuation and battery safety of pure electric vehicles, the self-developed Autoenergy 8-in 1 electric drive system, with the help of flexible flat cable technology, self-adhesive iron core technology, oil-cooled design and newly developed dual-heat source thermal management system, can solve the battery performance attenuation problem to the greatest extent, and can greatly prolong the vehicle life even in cold areas.

In addition, at the press conference, Li Bo also showed us the rigorous tests such as acupuncture, extrusion and soaking in water, which exceeded the industry standards. Judging from the test results, Buick ELECTRA E5 has indeed refreshed the outside world's awareness of battery safety.

In order to improve the safety performance of the battery, the battery of Buick ELECTRA E5 adopts the anode battery material customized in cooperation with suppliers, which has the characteristics of low attenuation, long service life and high thermal stability. At the same time, it is also a multi-dimensional battery, module and whole package, and the thermal management level of the battery is further improved by means of heat insulation, cooling and exhaust.

As we all know, in order to make the battery have more reliable safety performance, it is not enough to improve the battery material and strengthen the thermal management system. This time, Buick also adopted the ultra-high strength steel well-shaped battery case and the battery case safety architecture design combined with the vehicle system, which greatly enhanced the collision protection performance of the battery.

It is worth mentioning that Buick ELECTRA E5 has also undergone extremely rigorous vehicle durability tests, among which only the hidden electric folding door handle has been tested thousands of times in the extremely cold environment like Heihe. It can be said that the durability simulation test of parts exceeds the fatigue of the whole vehicle life cycle.

It can be seen that SAIC-GM-Buick has really made great efforts on ELECTRA E5 in order to improve consumers' car experience.

Refresh the smart experience

Frankly speaking, today, with the new forces of car-making constantly seizing the right to speak intelligently, traditional car companies need to constantly improve and learn from it, but in Buick ELECTRA E5, Car wiki has seen a surprising side.

A new generation of VCS intelligent cockpit comes standard. This time, SAIC-GM built a 30-inch integrated curved 6K screen with a resolution of 6008×934, which can present nearly 65.438+billion colors. This is not only the only configuration at the same level, but also the lowest cost design of traditional car companies on the car screen so far.

Although Car wiki has not experienced the test drive of Buick ELECTRA E5 for the time being, the live demonstration shows that this micro-curved surface screen supports high-precision multi-touch, and even carries out anti-glare and low-reflection surface treatment and anti-fingerprint treatment, which not only eliminates the reflection phenomenon, but also enhances the overall visual experience with clear and gorgeous colors.

It is worth mentioning that the iterative update of Buick eConnect Zhilian Technology has also given the new car more emotional interaction capabilities.

For example, drivers and passengers want to listen to music. The upgraded intelligent voice assistant can accurately identify instructions and perform operations such as fast-forward or collection according to semantics. At the same time, the new UI interface also presents a particularly strong electric style, which is obviously worth a leap compared with the previous Buick cars.

For another example, in terms of interaction, this in-vehicle system also supports a variety of gesture operations. Pull down on any interface to enter the shortcut operation entrance, and the multi-finger screen will instantly return to the main interface, and the three-finger sliding screen will transfer the navigation interface to the main pilot. The intelligent navigation system is even deeply integrated with the usage scene, which can predict the power consumption at the end of the trip, which undoubtedly refreshes the user's intelligent travel experience again.

In addition, in terms of intelligent driving assistance, Buick ELECTRA E5 comes standard with eCruise intelligent driving assistance system. Among them, the intelligent lane centering assistance can keep the lane centering in the speed range of 0-80km/h, which can obviously reduce the driver's long-term driving fatigue.

It must be said that SAIC-GM-Buick has certain strength in electrification transformation.

Meet the tastes of young people.

If the safety performance and intelligent configuration of the battery are the key to impress consumers, then its face value modeling will undoubtedly attract the attention of more young users.

From the design point of view, this new car is equipped with a new generation of Buick design language. Among them, the front face, officially called "flying eaves and spreading wings", is innovatively interpreted with the LOGO of the front of the car as the visual center. The upper and lower layered design further shows the light and sharp posture of the whole vehicle.

At the press conference, Auto Wiki also noticed through observation that the headlight shape of Buick ELECTRA E5 also continued its new generation family design concept. Double-wing LED daytime running lights echo the brand flagship MPV Buick Century. In addition, this group of headlights also incorporates 40 LED dual light guiding structures and screen lighting technology, which can support the flow crystal rhythmic light system. It can be said that Buick always shines in creating a sense of ceremony.

Viewed from the side, thanks to the design of long front and short front and rear suspension, Buick ELECTRA E5 also presents the proportion of SUV body that is stretched and ready to go, which has become a rare design highlight in its class.

The tail shape is pure and full, and the through streamer flying wing taillights further expand the visual width of the whole vehicle. In terms of details, even the laser laser engraving pattern was used, and the breathing lighting effect undoubtedly made the ceremony feel a step higher.

It is worth mentioning that Buick ELECTRA E5 also offers the Avia four-wheel drive version with stronger luxury attributes. The most obvious difference between the appearance and other versions is the integration of more exclusive designs.

For example, Avenir exclusive chrome trim, Avenir crystal diamond digital headlights, aluminum luggage rack with silver roof, luminous welcome pedal, 20-inch butterfly wing low-resistance wheel hub, induction tailgate with projection lamp and exclusive "Yuanzhou Blue" body color not only show elegance and style, but also highlight Buick's competitive highlights in the field of electrification.

It must be said that Buick ELECTRA E5 not only rewrote the competition pattern of the 200,000-class pure electric SUV market again, but also SAIC-GM Buick entered a new journey of electrified track. It is believed that with the help of this new car, Buick will continue to complete the layout of mainstream new energy markets such as MPV, SUV and car in the future, and accelerate the transformation to "electrification, intelligence and high-end".

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