How to develop network marketing of cleaning products?

E-commerce in the 2 1 century is a new industry, and many cleaning equipment sales companies are no strangers. With the popularity of the Internet, in addition to participating in the traditional exhibition marketing channels, many cleaning equipment sales companies are also willing to try online marketing, hoping to use the Internet to develop the market and publicize their own brands and cleaning equipment sales varieties. At present, some cleaning equipment sales companies have applied e-commerce for online promotion. Or intend to use it. At the same time, some people are hesitant. Now there are many e-commerce platforms, including comprehensive large-scale platforms, vertical industry websites and vertical search. How to choose the promotion platform that suits you?

According to the survey, at present, a considerable part of the network marketing of large-scale cleaning equipment sales companies will be promoted in Baidu and Google, such as cleaning machines, sweepers, cleaning equipment, foreign brands and domestic brands. Companies can be found through purchasing bidding ranking, but the effect is not particularly good. One reason is that for most companies, the promotion cost is not directly proportional to the return, so it is difficult to invest for a long time and can't obtain a sustained and stable promotion effect. It is impossible to achieve practical results by a superficial promotion method. For cleaning equipment sales companies, as a subdivision of the hotel supplies industry, cleaning equipment sales are more suitable for online marketing with the help of e-commerce platforms subdivided by the industry, and can provide differentiated services.

After the development in recent years, the cleaning equipment sales industry in China has accumulated valuable experience and wealth. For example, due to China's cleaning equipment sales industry and its own characteristics, the understanding and utilization of e-commerce by the majority of cleaning equipment sales companies is far from enough, and it is difficult for many small and medium-sized cleaning equipment sales companies to attach importance to and make full use of e-commerce conceptually. Although some salesmen who do Baidu and website promotion call every day, many bosses start to resent it before they fully understand it, let alone invite you to talk about it. In fact, the role of e-commerce platform is not simply to build a website for the company (not to advertise the website). For the company, building a website is only the foundation. There are also many websites such as group buying and portals, and it is sometimes not good to choose too many ways. In fact, there is only one purpose for cleaning equipment sales. Just sell it, get the money back and make enough profits. What cleaning equipment sales companies ultimately need is to let more people browse their websites. Turn traffic into orders. To achieve this, most cleaning equipment sales companies are at a loss when implementing online marketing, which is also an important factor restricting the implementation of online marketing by cleaning equipment sales companies.

Another problem that restricts the development of network marketing promotion of cleaning equipment sales companies is the introduction of talents. If you have ready-made cleaning equipment industry knowledge and e-commerce ability, it is of course the best choice. However, in recruitment, people who have just graduated from e-commerce major need to be trained, which depends on the company's vision and investment. You do it for about a year, and people run away. What's even more depressing is that the guy who has been trained for several years runs to a competitor or is poached by a competitor. I put my heart and soul into it. I haven't seen a bubble for a year or two. Can my heart not be weak? It takes a year or so to do the traditional e-commerce SEO, but you still have to take risks. Of course, you are willing to spend money. For example, Vanke's performance in one year is extraordinary and amazing.

For example, Ma Yun said that in 2 1 century, without e-commerce, there would be no business, and even the sky cats came out. E-commerce or street mouse? In the information age, in addition to participating in traditional exhibition marketing channels, many cleaning equipment sales companies are also willing to try online marketing. Differentiated e-commerce platforms are undoubtedly more attractive to online marketing of cleaning equipment sales companies. The key to making money is to cooperate and benefit each other, otherwise your reputation will be ruined and it will only get worse and worse. The so-called fast and clean management is fast and clean management. Concentrate on the practical experience of thousands of small and medium-sized cleaning companies and ask who is most familiar with cleaning equipment. It must be a cleaning service company, followed by property management and housekeeping, because it is a tool, a tool for making a living, a sharp weapon, efficient, effective and cost-saving. Therefore, it is good for cleaning equipment sales companies to attach importance to the development of e-commerce. (The article is original for Clean Emergency Network, please indicate it when reproduced, thank you for your cooperation. )