Liu: Starting a business is like running a marathon. You must stick to it.

Liu: Starting a business is like running a marathon. You must stick to it.

Liu said that starting a business is like running a marathon, so you must stick to it.

What is the state of a man in his forties? Is it forty without confusion, or is it facing a midlife crisis? For Liu, it seems that he has experienced a period of thinking and confusion.

In 20 13, Liu, CEO of 2 1 century media and founder of 2 1 century business herald, announced that he had resigned from all his posts and devoted himself to new media. He laughed at himself at that time: an old dog doesn't have to die if he doesn't succeed in playing new tricks. Friends support an old news diaosi and dream. ?

Because of Liu's position in the media circle, he is doomed to be unable to keep a low profile. But for the next three years, he was rarely exposed and almost silent. Is this another story of a media person's transformation, entrepreneurship and being photographed on the beach?

However, Liu came back. Recently, he returned to the public eye with his polished bull stock APP for two or three years. At the age of 45, he was not overwhelmed by the middle-aged crisis. He still likes to toss, but he is also anxious. Behind the upsurge of cross-border media people is that he is ready to fight a protracted war.

With Lei Jun's * * *.

When Liu left the newspaper office, he didn't think about what project to do. He searched everywhere, stayed in Silicon Valley intermittently for half a year, and finally saw some business opportunities in the field of Internet finance. And some of these vague ideas have a * * * sound with Lei Jun.

In the first half of 20 14, they put forward an idea in their chat: to promote the transformation of domestic investment market from seller's investment to buyer's investment, so that investors and analysts can directly serve individuals and charge them. This market has great potential, and it is also a blank left by the traditional brokerage fund giants. After clearer thinking, Niuguhui was established in July 20 14, and has been invested by many institutions, including Shunwei Capital of Lei Jun, and is currently in the B round of financing.

Many similar stock-trading apps are widely involved, while bull stocks focus on the A-share market. Liu believes that products must have a focus. At first, the Bull also thought about including US stocks and Hong Kong stocks, and the negotiations with all parties reached the last moment. Finally, he decided to cut it off. ? Go into battle lightly, or you won't run fast. ? Say, Liu? The US stock market is not big enough, so there are only a few stocks that can be speculated. The key lies in what stocks the ordinary middle class and white-collar workers in China speculate on. ?

20 14, 10 in June, the bull market went online and soon ushered in a bull market. Now it seems to be an excellent window. At that time, it caught up with the wind, took advantage of the trend, and acquired a large number of users at low cost, which made Liu feel? Very enjoyable? . Taking advantage of the bull market, cattle users are active in trading, but the online time is short and there is little communication with each other. When time passed and the A-share market began to decline, the bull market was unexpectedly unaffected. The bear market has greatly increased users' desire for communication and increased community activity. ? The market is not good, but this is an opportunity that users need to pay more attention to. ? It is a paradox that investors are more active in a bear market. ?

By February of 20 15, 15, the number of bull users had exceeded100000. At present, the number of registered users of Bull has exceeded 6.5438+0.5 million, with 800,000 daily active users and 2 million peak active users. 20 16 in April, the bull market ranked 15 in the pan-financial APP released by the data organization AppBase, and the first place was Alipay wallet.

Simulating stock trading is the initial function of bull, and it also provides power for its rapid growth. On the one hand, simulated stock trading attracted the stock market, on the other hand, it also caught the folk master, which was called by Liu? Cattle man? . Bull's operation team will call the winner of the simulated stock trading contest and persuade him to switch to investment. Now, the most popular cattle man on the bull has nearly 300 thousand fans.

Bull collects a large number of personalized data of users, including positions and risk preferences, by simulating stock trading, so that the bull can match the same type of cattle and ordinary users through algorithms.

At present, Niuren has not obtained personal income on this platform. In Liu's view, the most important thing for them now is to build trust with fans, and they should wait until the right time to take the lead. It is better for cattle people to form their own ability circle, rather than a panacea that knows everything.

The bull also got on the live hot train. In order to better serve fans and help cattle people turn into professional investors, the Bull Project will be launched at the end of June at the earliest? Financial live broadcast room? Function, establish classified live broadcast room, guide users, and meet various needs such as stock comment and stock inquiry.

Waiting for the spring breeze

Less than two years after starting a business, Bull has a team of nearly 80 people. Now, Liu is like a product manager, involved in polishing every detail of the product. After grinding for two or three years, there was no initial discomfort? .

Compared with when I was in charge of the media, I am now under great pressure. What is his greatest stress? I want to know which direction is right. But he knows that he will be responsible for all his decisions, find the market, and then concentrate all his energy and resources on fighting. When he said this, he seemed to be talking to himself: Is there any other choice?

Part of Liu's anxiety comes from the uncertainty of policy. Before doing bull trading, Liu also imagined BitFinance, an online streaming website of Bitcoin. According to media reports, on June 20 13, 1 1, Bitfinance launched a large-scale recruitment, but then the central bank announced that Bitcoin was in China. Illegal currency? . Fortunately, the product started with little loss.

Liu knows that starting a business will encounter too many pits and uncertainties, but at the age of 45, he still wants to start a business. Many of his old subordinates are now executives of big companies and have achieved financial freedom. But Liu just doesn't want to work for others. ? I don't want to make another screw, even if it is big and important. It's not about making money, it's that people have this experience, which is self-realization in layman's terms. ?

Liu hopes that the bull market will lead the stock market in the next year or two. Now, with the help of accumulated massive financial data, as well as technologies such as big data, machine algorithms, cloud computing and quantitative investment strategies, Bull has developed intelligent investment, that is, robot investment. Next, this is also the business that the bull will invest for a long time.

The biggest feature of intelligent investment is that after the investment model matches the user's personalized data, the strategy is executed by the machine, and there is no human weakness and emotional interference. Liu believes that this is the future trend.

Bull is testing the smart products internally, while waiting for the market to go up, which is suitable for launch.

Liu estimates that there is a market of 654.38+000 billion for single stock investment, and the market will be even bigger with ETF funds, money funds and fixed-income products. If the buyer's investment and smart investment market are officially launched, it will bring hundreds of millions of income every year. Liu predicted that the income of bulls will exceed 1 billion next year.

His longer-term idea is to provide China people with a wide range of asset allocation schemes and different portfolio models through smart investment.

But this also needs to wait until the user's investment awareness is improved and the income expectation tends to be rational. Liu told me that it would take a long time. I wonder how long it will take. But if you want to do it, it may be quite fast, right? .

He remembers that when Ma Yun took the West Lake Sword for the first time, the people invited seemed to be better than Ma Yunniu. At that time, the future of online shopping was unknown, and Ma Yun was in trouble. However, now, like the strong wind in spring, it comes at night, and once the consumption trend changes, it will be unstoppable.

? Sometimes you really should wait for the spring breeze. ? Liu said that he is making preparations, while waiting and expecting smart investment in the spring breeze.

Opportunities and directions of the new and old rich.

When interviewed by the media before, Liu said to him, what about yourself? I came out late 10 years. I should start my business in 2003. At that time, I will definitely choose the Internet? .

Many media people of Liu's generation are worried about this.

For example, Qin Shuo, the financial media mogul, resigned as the editor-in-chief of China Business News in June 20 15, and started the self-media entrepreneurship project in June 20 10? Qin Shuo circle of friends? Recently, a fund was set up to invest in new media entrepreneurship projects. This year, Qin Shuo was 48 years old.

Liu is 45 years old, isn't he? Old age and entrepreneurial upstart? . Age is an unavoidable problem for these people. Now the entrepreneurial group is obviously younger. According to Beijing Youth Daily, a survey in Haidian District, Beijing found that 30-40 years old is the most concentrated age group for young entrepreneurs. The average age of the respondents is 3 1.53 years old, and the age group of 20-30 years old also accounts for 40.50%.

Even more challenging, I chose to change careers completely.

Some media people do not change careers, but still engage in new media entrepreneurship and deepen their content. For example, Huang, the former editor-in-chief of Phoenix Weekly, was founded on 20 13? Elephant guild? Subscription number, master? The best table to talk about? , insist on exporting high-quality content regardless of profit. Fang Sanwen, former editor-in-chief of Southern Weekend and deputy editor-in-chief of Netease, founded Snowball Finance Network and its two sub-websites (I US stocks and I Hong Kong stocks) on 20 10. Now snowball has become the most influential online media in the stock market.

Of course, Liu is not the only one who changed careers. In 2008, Li Xueling, the former editor-in-chief of Netease, launched YY Voice, and YY Voice's parent company, 2065438+2002, landed on Nasdaq in the gathering era.

Liu said that for a transformational entrepreneur like him, the biggest problem is how to find the direction and turn it into a product.

Now, he comes to the company at 8 o'clock every day and gets off work at night 10. What he faces every day is the things in the company, and he should take into account all aspects such as operation, technology and coordination. After leaving the media for three years, he said that if no one reminded him, he would forget himself? Media people? This identity. ? I can say that I have completely changed. Media people start a business like everyone else, nothing special, you are an entrepreneur. ?

When he was exhausted to the extreme, Liu thought about stopping more than once and simply stopped doing it. But the next day, he calmed down, recharged himself, and then threw himself into a new battle with full passion.

Once, Liu was so anxious that he sent a short message to a senior entrepreneur. Entrepreneurship often falls into despair, but sometimes it also feels hopeful and excited? Is this state normal for entrepreneurs? The other party told him that this is normal. The key to success in starting a business is that you feel more hopeful than desperate. If you stick to it this time, you will succeed.

Liu said that starting a business is like running a marathon, so you must stick to it. We ask? What if this adventure fails? He replied:? I don't have time to think about what to do if it doesn't work. Now I must do it wholeheartedly and not think about it. ?

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