Catering business plan for college students

Catering business plan for college students

Introduction: If you want to start a catering business, you must have a professional plan, so that the possibility of success will be higher. Below I have compiled catering business plans for college students. Welcome to refer to them!

College students’ catering business plan

1. Industry overview

Next year we will come out of the ivory tower, because the impact of the economic crisis has already affected the catering industry. I am interested in opening a cake shop after graduation. Cake shops have great development prospects. Nowadays, people’s lives are better, their consumption level is higher, and their pursuit of quality of life is also higher. Comprehensive cake shops have become an important part of cities. A major trend in consumption,

2. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community commercial street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson and Xiangyangfang.

3. Our store requires 95,000 yuan in start-up capital.

3. Business objectives

Due to its geographical location in a commercial street, the customer base is relatively abundant, but there are also many competitors. Especially since our store has just opened, if we want to open up the market, we must We will work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the commercial street and recover the cost within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a well-known brand in the cake market.

IV. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to commercial streets for shopping and entertainment, accounting for about 50%; students from nearby schools and shops Staff and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Xiangyangfang, Hongye, and Anqier. So the competition is huge.

5. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You have to sneak over and discuss with the store master when there are few people in the store. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the effect of advertising.

6. The cake shop can open a special leisure area and set up many unique shapes. seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off.

On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success. The content comes from Xuzhou Convenience Network and we sincerely serve you.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

6. Financial estimate

Start-up assets: approximately 95,000 yuan

Equipment investment:

1. Rent 5,000 yuan.

2. The store decoration costs about 2,000 yuan (including store decoration and light boxes).

3. The investment in shelves and sales tables is about 1,500 yuan.

4. Uniform clothing for employees (2 people) costs 500 yuan.

5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes). The first purchase payment: flour, butter and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: about 30%, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires 1 cake chef and 1 waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

7. Analysis of Risks and Constraints

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more money. Financial and material resources and "gimmicks" are used to attract customers. Catering business plan for college students

1. Project introduction

Background: China's rapid economic development and the improvement of living standards have made people have a strong interest in delicious bread. Bakeries are blooming all over the country, and many chain brands have emerged in the bakery field. Although competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospects: Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term and sustained growth. Moreover, the customer base of bread is almost suitable for all ages, everyone loves it, and the market is huge.

2. Project Purpose

Our goal is to open a flagship store first, base ourselves on the local market, continuously improve according to customer needs and opinions, and then gradually develop locally on this basis. We opened bakeries across the country and even around the world through a combination of direct sales and chain franchising, and established a local bakery brand that belongs to us Chinese people.

3. Main Products

We mainly deal in bread, desserts, pastries, boutique beverages, etc. On this basis, we will cooperate with scientific research institutions and schools to produce special products based on local specialties and specialties. , to develop new healthy and delicious foods suitable for ordinary people to eat.

IV. Service plan

1. Safety. In the food field, safety issues are the most relevant topic for everyone, so we will definitely use the safest and healthiest ingredients.

2. Convenience. We must improve our services and processes according to customer needs and strive to make as many customers as possible comfortable.

3. Respect, for customers, no matter who they are, we must respect them, let customers feel that we value them, and enhance their sense of trust.

4. Innovation. Today, as people’s tastes and demands are getting higher and higher, failure to innovate means being eliminated by the market. Therefore, we work with scientific research institutions to continuously develop new products and flavors to meet customer requirements. .

5. Competitive analysis

The shortcomings of bakeries in the current market:

1. Except for some big brand bakeries, most other small bakeries It is not clean and hygienic enough. Many breads are placed outside in the open air. Moreover, neither the walls nor the floor in the store are very clean, which can easily offend customers.

2. The safety of raw materials is difficult to guarantee. Most bakeries do not have their own raw material base or reliable food suppliers, so the safety of raw materials is difficult to guarantee.

3. The product types are single and the taste is monotonous.

4. Insufficient advertising and low customer awareness.

5. There is a lack of DIY products and low customer participation, making it difficult to adapt to the hot DIY market.

6. Lack of specialty products.

Our advantages:

1. The warm and atmospheric store decoration, bright windows and showcases make customers feel natural and warm. The walls are covered with wallpaper and DIY stickers, so it is both Clean and fun, we make our customers feel at home, both in decoration and service.

2. We plan to cooperate with others to establish our own base next year for more important raw materials to ensure the safety and channel supply of ingredients.

3. Cooperating with scientific research institutions and many units, we can develop different single products with many flavors to meet the needs of different customers, and launch our own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, allowing customers to participate in the process of making bread and snacks, which not only promotes themselves, but also makes customers feel happy. Improved brand awareness.

5. The current market is far from saturated. For weak competitors in the market, our participation will speed up the market reshuffle and improve the overall level of the industry. The market prospects are very broad.

6. Marketing strategy

1. Price strategy: Calculate the cost of the product and set reasonable prices.

2. Product strategy: Innovate and develop products such as low-fat bread, nutritious bread, and low-sugar bread according to the needs of different consumers to meet the needs of different tastes and different groups of consumers.

3. Packaging strategy: focus on fresh style to give buyers a good purchasing experience.

4. Promotion strategy: Carry out promotional activities during holidays and other store celebrations to increase the store’s visibility and reputation.

5. Takeaway strategy: free delivery within 3 kilometers, and at the same time cooperate with units or organizations to develop consignees.

6. Membership strategy: Enable a membership card system, members have discounts, and giving members a small discount will make customers feel sweet, increase purchase rates, and increase brand awareness.

7. Investment and income analysis

Funding requirements: Funds are calculated based on a single store.

1. Store rent: 30,000 yuan/year (30 square meters).

2. Decoration: 10,000 yuan.

3. Equipment: 20,000 yuan.

4. Certificates and licenses: about 2,000 yuan.

5. Salary: 1 store manager 30,000 yuan per year; 3 clerks 60,000 yuan per year, totaling 90,000 yuan per year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 120,000 yuan.

Income analysis: According to the current sales volume of the flagship store, the average daily sales is about 1,000 yuan, the monthly sales are 30,000 yuan, and the annual sales are 360,000 yuan.

Benefit analysis: Revenue of 360,000 yuan minus fixed cost of 120,000 yuan, annual net income is 240,000 yuan. Since the bread industry has a relatively high profit margin, deducting the raw material cost of bread, the annual profit of a single store can basically be More than 100,000 yuan.

8. Risks and preventive measures

Risks:

1. Competitors have been in business for many years and have a certain fixed consumer group.

2. Products such as cakes are high in calories and conflict with the aesthetic concepts of women who are currently trying to lose weight.

3. Although economic development has increased people’s demand for bread, other foods are also developing continuously, and there are more popular choices.

4. The new store has just opened and the brand awareness is not high.

Preventive measures:

1. Regarding the problems of competitors, I believe that our store will be able to win the favor of consumers with reasonable prices and better services. Coupled with our activities support is enough to win more customers.

2. For female beauty lovers, we have developed low-fat bread and other products; for customers who want health, we have developed nutritious bread; for the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to try our best to meet the needs of different consumers.

3. Although people have more and more choices when buying food, the importance of bread remains unabated, and we have developed functional foods such as breakfast bread and afternoon tea meals to serve as many people as possible Let our bread and desserts enter people's daily lives and become an indispensable part of them.

4. We have prepared a lot of activities for the opening of the new store: such as DIY cake contest; DIY chocolate puzzle; new store opening promotions, etc. I believe that with the intensification of activities and the opening of other branches, our brand The influence will continue to grow. ;