Development of Leling Jujube Industry

After the reform and opening up, it is the golden age to develop jujube. In order to develop jujube production, the Leling Municipal Party Committee and Municipal Government has formulated the production responsibility system of "the land follows the trees", which is shared by the trees. 1989 "China laoling golden jujube festival" is tentatively scheduled to be held every September 15, which integrates economy, trade, culture, art and tourism, and plays a great role in promoting jujube culture and developing jujube industry.

The Leling Municipal Party Committee and Municipal Government should adjust measures to local conditions, rely on the unique jujube resources, vigorously implement the strategy of enriching the people with jujube, continuously promote the industrialization process of jujube, and hold the jujube bio-industry summit forum, which is of great significance for promoting the jujube bio-industry in Dezhou and building a modern agricultural industrial system in Dezhou. Leling City, as the organizer of the forum, formulated and improved the preparatory scheme based on the principle of high efficiency and pragmatism, and collected papers in advance and invited relevant experts and entrepreneurs to attend the conference in accordance with the practice of holding international conferences. It is necessary to pay attention to details, make overall plans, and carefully organize and arrange forum activities to ensure the effectiveness of the forum. After the forum, we should carefully sort out the results of the forum, dig deep into the theoretical and economic value of golden jujube, and promote the adjustment and upgrading of agricultural industrial structure in Leling City. The whole city's jujube industry has achieved a breakthrough in quantity and a leap in quality, and has become a pillar industry and brand industry of rural economy. The development of jujube industry in Leling city is as follows: Leling golden jujube has a long history, and its cultivation began in Shang and Zhou Dynasties and flourished in Wei and Jin Dynasties, with a history of more than 3,000 years. From 65438 to 0995, the Leling Municipal Party Committee and the Municipal Government formulated the strategy of "implementing the jujube project, building a million acres of jujube forest and building the largest jujube commodity production base in China". Through the unremitting efforts of several governments, the planting area of jujube trees in the city has continued to increase substantially, and all the million mu of cultivated land in the city has been intercropped with jujube farmers. The total number of jujube trees reached 25 million, resulting in180 thousand, and the annual output of jujube trees was 200 million Jin, accounting for one tenth of the total output of jujube trees in China.

Leling has been named as "the hometown of China Jinsixiaozao", "the hometown of national famous and excellent economic forest Jinsixiaozao", "the production base of high-quality selenium-enriched Jinsixiaozao in China" and "China Jinsixiaozao Industrial City". Millions of acres of jujube base is the only national designated golden jujube standardization demonstration area; In 2002, "Leling Jinsixiaozao" was included in the geographical protection of national origin and obtained the national green food certification; In June 5438+February, 2007, Leling Se-enriched golden jujube and seedless jujube won the gold medal in the International Forestry Industry Expo and were identified as recommended fruits for the 2008 Beijing Olympic Games. In 2008, the trademark "Leling Jujube" was awarded as a famous trademark in Shandong Province. At the same time, relying on the scenery of jujube forest and jujube township culture, we will vigorously develop unique eco-tourism. The 500,000-mu jujube forest tourist area has been successively rated as a national "industrial and agricultural tourism demonstration area", "AAA-level tourist scenic spot" and a provincial forest park. In the process of enriching the people with red dates, we should firmly grasp the key of resource transformation and appreciation, and always take deep processing of red dates as the top priority. The first is to cultivate a strong backbone. A number of jujube product enterprises with good market prospects, high technology content and great development potential, such as selenium-enriched jujube industry, Jiangnan food, Wanjia food and LAM Raymond food, were selected for key support, and they were inclined to key enterprises in terms of capital, land and information, which promoted the expansion of enterprise scale and product grade, and cultivated and formed a large number of jujube product processing enterprise groups. The second is to develop with external forces. In 2007, Beijing Huiyuan Group, a leading enterprise in the juice and beverage industry in China, was introduced. The total investment of the fruit, beverage and food processing project of Huiyuan Group (Laoling) is11000000 yuan, and it can process and digest red dates150000 tons every year. The first phase of the project invested 800 million yuan and was completed and put into operation in 2008. Digestion of jujube juice products 1800 tons of local jujube.

By 2009, there were more than 0/00 jujube processing enterprises in the city, including 46 enterprises above designated size and 23 foreign exchange earning enterprises, and the conversion rate of jujube processing reached 42%. More than 20 kinds of jujube products, including jujube wine, jujube tea, jujube juice, jujube dew, crystal jujube and ejiao jujube, have been developed successively. Leling golden jujube is "full of treasures", and jujube meat, jujube skin, jujube core and jujube juice all have high utilization value. Besides being used as food, it can also be widely used in the field of medicine. Only 20% of Leling jujube is used for deep processing and 80% is sold directly. The available resources are very rich. In scientific research, processing, marketing and other aspects, the potential value of jujube is far from being tapped, and there is still a lot of room for development. First, establish a jujube circulation system with the professional market as the main body. 197 invested10.50 billion yuan to build a specialized market for jujube trading, with annual sales exceeding one billion yuan, making it one of the most important specialized wholesale markets for jujube in China. Two specialized markets for jujube trading in Yun Hong and Zhuji have been planned and built, and there are more than 370 specialty stores of all kinds of golden jujube and jujube products in the city.

Second, actively develop new circulation modes such as online sales and agency, and expand the jujube sales network. The website of Leling approximate jujube was established, and the price quotation and supply and demand information of jujube were published regularly, and it was linked with China Fruit Network and Jinnong Network. We have established direct supply and direct sales relationship with large domestic wholesale markets of dried and fresh fruits, and set up jujube sales companies in some countries and regions of Southeast Asia in the form of agency and entrustment.

Third, vigorously cultivate jujube brokers and big buyers and sellers. Formulate relevant policies, encourage rural talents and large households to engage in jujube marketing, strengthen industry management and training, and standardize the circulation order of jujube.