I would like to ask if it is better for a newbie to start as a planning assistant or copywriting planner.

1. If the company clearly has two job titles: planning assistant and copywriting planning, as a newcomer, planning assistant will be better, because planning copywriting is completely different from ordinary literary writing, and you don’t understand the whole process. The planning process is difficult to write in a way that meets customer requirements. Planning assistants can get guidance from the chief planner, and usually do research and analysis and some chores, which are very helpful for understanding the market and processes. Without this foundation, it is impossible to write good copywriting. Planning assistants may not necessarily have very high writing skills. Of course, if your writing skills are good, the manager will ask you to write copy, so there is no need to be rigid.

2. The planning assistant focuses on marketing and strategic analysis, while the copywriting planner focuses on writing. If you change jobs, copywriting and planning will be better. The company needs people who can get started immediately. Career prospects are similar. It depends on whether you are stronger in writing or marketing.

3. Advertising companies are better at the beginning and can be exposed to different types of planning. Then, depending on personal opportunities, jump if you should.

4. You will be competent if you have a basic grasp of Word and PPT.

5. The salary of each company in each city is very different. The salary for a new employee in an ordinary company in a medium-sized city is about one to two thousand. Promotion also depends on the company's situation. It doesn't matter which position you first join, but which position you are qualified for later is the key. The promotion positions are probably planning specialist, planner, planning supervisor, planning director, planning manager, planning director, etc., each company calls them It’s also different. During the interview, ask clearly about the salary and scope of work.