Summarize 36 plans of service marketing

6.FM rice (the secret of success is to walk into other people's world and make others like you)

Four steps to make others like you: first, get out of your own world; Second, enter the customer's world; Third, take him out of his comfortable space; Fourth, he will come into your world.

Perception and implementation plan:

1, more integrated into the employee's world, and usually communicate and chat with employees.

2. Learn as much as possible about employees' hobbies and organize more activities that can be played with employees, such as singing, parties, games and various leisure apps.

Compared with the mechanical step-by-step work, the post-90s pay more attention to happiness. Let the company's happy culture play a role and let employees work with a playful attitude. For example, the morning meeting can be changed, not just the serious morale show and the boring money-grabbing dance, but the talent show of employees, so that everyone can use the morning meeting to get high and move.

7. Stimulus meter (all excellent talents are stimulated, and 70% of all high-priced customers are stimulated)

Perception and implementation plan:

1. Managing employees' income targets is not as good as managing employees' performance targets.

2.PK mechanism is not only a performance mechanism, but also a holiday mechanism. Instead of sitting in class step by step, it is better to set a goal for it. When the goal is achieved, you can do what you like, and the result will be oriented, turning boredom into happiness.

3, PK mechanism should be gradually introduced, PK makes the strong stronger, the survival of the fittest.

8. Learn from others (helping mechanism, establishing interest community and spiritual community)

There should be a ceremony to learn from teachers, and an agreement should be signed after learning from teachers to form a community of interests, so that old employees and new employees can form a community of interests.

9. Surprise meter (surprises are everywhere, as long as you are careful, whether it is employees or customers)

1. Provide services worth more than ten times to others as soon as you get up.

2. Always try to make others trust you.

The relationship between people is either positive or negative.

4. Constantly create the feeling of the first time for customers.

5, pay no return, help others without gratitude, always let others owe you.

6. It's better to say one hundred sentences at a time. People don't look at what you say, but what you do.

7. It's not too much to pay once, but it's valuable only if it lasts.

8. Only by serving yourself well can we serve others well.

Perception and implementation plan:

The 1. service can also be simplified or designed.

2. Instead of requiring employees to have high ability, it is better to build different versions of the service process, fool-like operation, video, text, and employee assembly line production.

3, we should start to establish the company's process, let outstanding talents from different aspects be responsible for it, do a good job in the whole company, and give rewards and honors.

10, image meter (what people can never buy back is the first impression)

Perception and implementation plan:

1, manage your image and let employees pay attention to your image.

2. A good image is the foundation of self-confidence, and the self-confidence of employees naturally comes with a good image.

3. When operating 8090 employees, try to create those desires that make them want to bask in the sun and bask in friends. Customers will feel more grounded when they see it, rather than blindly marketing. Friends and relatives will envy you when they see it, and do soft promotion for recruitment, and organize activities and parties that make employees want to bask in it.

1 1. Emotional Scale (guilt of operating customers)

1. The investment of emotional account determines the amount of credit card swiped by customers.

2. Provide value to customers, and customers will be sticky.

The richer customers are, the more they care about spiritual things and emotions.

Perception and implementation plan:

1. I personally serve VIP customers who have already made a deal and continue to provide value to customers.

2. Serve customers from the heart, always think for him, establish VIP customer alliance, and provide value-added services for customers.

3, learn to play with big customers, put time and energy on big customers, pay first and then ask for returns, and manage customers' guilt.

12, gift-giving plan (before giving gifts, you should know what can impress the other party)

1, gifts must shape the value of the product.

2. When giving gifts, customers should always think of your gifts.

It's better to send what you can buy than what you can buy.

4. It is better to send more than less.

Perception and implementation plan:

1, before giving gifts, be sure to know the customer's hobbies and send them to the customer's heart.

2. There will be many unexpected surprises when using Baidu Taobao. It is best to give customers a gift that they feel, especially a personal one.

3. Instead of sending people closest to you to contact customers, it is better to send customers themselves. It is better to reach out to people around him, not only the customer himself, but also the people around him.

The bigger the gift from ordinary customers, the better. Rich customers send exquisite gifts, the scarcer the better.

5. There is no upper limit for service, so that partners can know how to serve and give gifts from the customer's point of view.

Learning and Understanding of Service Marketing III (Jia);

13, butler plan (always think and serve from the owner's standpoint)

1. Service products are definitely not added value, and services can be sold for money.

2. Always think about what the customer wants to do next and help him solve all his concerns in advance.

3. Service has a cost, and product pricing must have a service cost.

Perception and implementation plan:

1, the service has a cost, and the service cost can be taken into account in the product.

2. Always think about how to provide services from the customer's point of view.

3. The service should solve the worries of customers.

14, small three measures (service is always one step ahead, meeting and exceeding customer expectations)

1, service consciousness is always thinking about what customers want to do next? Meet and exceed customer expectations in advance.

2. Many people don't lack emotional intelligence, but lack initiative.

3. To cultivate employees' service consciousness is to cultivate their initiative and ability to observe and read words.

4. Always study what customers want behind them.

Perception and implementation plan:

1, employees' service consciousness needs to be cultivated, and initiative and color sense are the basis of service consciousness.

2. Study what the customer wants to do behind each action.

15, honey trap (opposites attract)

In the future, when talking about customers receiving goods, you can consider male and female partners. Both male and female customers have the need to attract the opposite sex.