How can I work in Ogilvy & Mather Public Relations Company? How high is Ogilvy's recruitment threshold?

Public relations, as a simple profession, is an explanation of the personal behavior of people engaged in public relations. Public relations is the theory and practice of public relations that social groups live and develop, spread communication, shape, balance rights and interests, coordinate relations, enhance the psychological environment of social development and endanger the public. Specific job content: Many people understand public relations as accompanying drinking, eating, hidden rules and improving relationships. In fact, this is also a narrow or even distorted personal public relations behavior. In fact, in theory, the specific content of public relations work can be determined from the aspects of defining, shaping, balancing rights and interests, coordinating relations and endangering the masses. Broadly speaking, from this definition, advertisers, negotiators and brand spokespersons have all extended to the profession of public relations.

Public relations, directly speaking, is the relationship between the public and the public, and is the vanguard of an organization. Maintain good relations with news media, government departments and related financial enterprises, expand the company's public relations partnership and ways, and help the research institute of current affairs collect current affairs of related projects. How to do a good job in public relations? Personally, I think public relations should be all-rounder, versatile and have knowledge of literature, history and geography. Have strong written and oral expression ability, communication and coordination ability, relationship management ability and keen observation, have the level of research, information consultation, public relations activity plan planning and organization, excellent negotiation strategy, master and master market information, conduct market demand analysis and analysis, master and master business processes of peers, collect business process intelligence information, help business decision-making, and have strong psychological endurance, strong will and perfect thinking. Strong judgment, communication skills, strong communication and coordination skills, negotiation skills and social skills.

Public relations, that is, public relations, is a science that an organization constructs a good relationship between employees and institutions in the external environment of the organization in order to achieve a special overall goal, usually through conscious management activities. Public relations is a person who works in public relations. Public relations personnel must have good professional qualities and understand that their conversations with others should always be targeted, irreversible, and so on. Public relations is a kind of public-private relationship, a kind of interpersonal relationship between social groups and the part of the public that causes their living conditions and affects their survival and development, and a science that an institution constructs a good relationship between employees and institutions in the external environment in order to achieve a special overall goal. And there are public relations in all fields. I don't know which industry you are talking about. From interpersonal communication, publicity planning, public relations, service, difficulties, infrastructure, maintenance, defense, marketing, these are not occupations.

Media monitoring: according to the needs of enterprises, testing, collecting and statistically analyzing the communication situation of themselves, comparable companies and industries is actually the supervision of the media environment. Dilemma public relations: In view of possible and existing negative public opinion reports, formulate corresponding preventive measures and systems for news media to minimize the impact on its company's business development. Daily communication: according to the communication needs of enterprises, plan, organize and write public relations manuscripts in a certain period of time, communicate, publish, track, feedback and collect opinions in designated media, and create a good public opinion environment for enterprises. The communication needs of enterprises naturally change at any time, and now the communication effects are more and more, and the specific contents are more and more colorful. Daily conference services: provide some conference services for enterprises, such as planning, organizing, implementing and disseminating related public relations activities such as press conferences, on-site seminars, company interviews and dealer meetings.