Geely Tian Zi brand, with Lifan under its control, can Chongqing's former pride turn over?

Shi Yun: The wine in Zhumen stinks and the road freezes the bones. 165438+ 10 The monthly sales report card was released. Some car companies achieved brilliant results, while others died in silence, such as Lifan.

Actually, there were rumors last year. Cheetah, Zotye, Huatai and Lifan, the "four sons of bankruptcy", were exposed to bankruptcy proceedings. Although car companies have denied the rumors, they are all groundless, which also reflects their operational difficulties. In fact, Lifan really applied to the court for bankruptcy and reorganization in August this year. By the end of September, Lifan shares had total assets of 654.38+06.33 billion yuan and total liabilities of 654.38+076.5438+00 billion yuan, which was obviously insolvent.

No money, of course, is related to the poor sales of Lifan cars. In 20 19, Lifan sold about 25,000 vehicles, down 75.52% year-on-year; I want to rely on new energy vehicles to pull back the situation, but only 309 1 vehicle was sold throughout the year, down 69.49% year-on-year. Lifan sold 978 cars in the first half of this year. It is difficult to pay wages, and Lifan can only keep closing the factory. In the last month of 165438+ 10, Lifan's traditional passenger car production has reached zero, with only 49 cars sold. New energy vehicles are not much better. Only 145 vehicles were built and 1 12 vehicles were sold.

The above is about cars, and motorcycle, another main business of Lifan, is not very good. In the first half of this year, 2 1.35 million motorcycles were sold, a year-on-year decrease of 29.03%; The sales volume of motorcycle engines also reached 355,000 units, down 1 1.28% year-on-year.

But "every rotten ship has three pounds of nails", which is too important for a place and involves many industrial fields. Generally speaking, ZF will help it. I like brilliance, but I really feel that I can't get up and I can only give up. Lifan has cultivated in Chongqing for more than 20 years and still made achievements. So the court approved Lifan's restructuring plan.

Lifan is also lucky, and soon there will be a gold owner willing to take over, and it is also a famous uncle Fu. Geely Automobile reorganized Lifan in the name of the Foundation and became the first shareholder of Lifan Automobile. It can be said that Geely has another brand.

After Geely takes office, Lifan may help Geely produce the Maple Leaf 80V model. This maple leaf car is inextricably linked with Geely, involving Huapu car, Kangdi electric car and so on. Brother Man, a capital holding company, can't explain clearly. Anyway, just think of it as Geely. Maple Leaf 80V can actually be regarded as a pure electric version of Geely Cargill.

To say that the maple leaf 80V car, the product strength is actually just like that. If put on the market, it will be flooded by many cars. Isn't this Kengfan? Actually, Uncle Fu is not so boring. Geely is going to play a big game of chess. Although the quality of Maple Leaf 80V is numb in all aspects, the key is that its battery can be removed and replaced at the same time. This is the blue ocean of electric cars that Geely intends to enter.

Lifan invested heavily in the research and development of power exchange in the early stage, and Geely also took a fancy to this. However, compared with Lifan's technology, Mange thinks Geely values Lifan's user base more. In order to save himself, Lifan once set up a Panda car sharing travel service and accumulated a batch of user data. After Geely's acquisition, these users can be diverted to their own Cao Cao travel platform to expand market share and seek sales for some models of Maple Leaf.

In any case, Lifan relies on a big mountain and has not set foot on the glorious shit road. Whether you can turn over in the future depends on your own practice. I wonder if "Bankrupt Four Sons" is cold this winter?

(This article comes from the Internet. Editor: I should be under the car)