The giant turned the corner: Volkswagen increased its investment and Daimler reduced its scale.

Editor? |? Jane (female name)

Produced? |? Bangning studio

Electric vehicles and autonomous driving are unstoppable, and the two German auto giants have adopted different ways to break through.

Audi ag is increasing its investment in electric vehicles and self-driving cars, and plans to increase the production of batteries and electric vehicles in the German market. Daimler Group hopes to get regular income through software services, and become a smaller company in five years, redefining the meaning of luxury goods.

0 1.？

Public investment increased to 73 billion euros.

On June 3, 2020 165438+ 10/KLOC-0, the Board of Supervisors of Audi AG approved the new five-year plan, and this investment is part of the five-year plan.

In this project called "Planning"? Round? In the "69" plan, by 2025, Audi AG will invest about 73 billion euros ($86 billion) in electrification, hybrid system and digital technology-about half of the group's total budget.

This figure is much higher than the 60 billion euros (US$ 765,438+0 billion) announced a year ago, when the investment accounted for about 40% of the total budget of the Group.

Specifically, by 2025, digital investment will be 27 billion euros, electric vehicle investment will be 35 billion euros, and hybrid investment will be110 billion euros.

"Planning? Round? The Sixth Five-Year Plan is based on the expectation of moderate global economic growth in the next five years. Of course, individual markets are also expected to experience regional differential growth. The current goal of increasing productivity by 30% and saving management aims to ensure the smooth implementation of the transformation from the financial level.

At the same time, Audi is systematically optimizing its product structure. Therefore, the combination and configuration of engine and transmission will be simplified for some vehicles, such as the variant vehicles with low demand, so as to reduce the complexity of product combination and improve efficiency.

According to the plan, by 2030, Audi AG will launch 70 pure electric vehicles, of which 20 have been put into production and 50 will be put into production soon. 60 hybrid models have been put into production, of which slightly more than half have been put into production.

In the same period, Audi AG will produce 26 million pure electric vehicles, of which 6.5438+0.9 million are based on MEB platform, and the remaining 7 million are mainly based on PPE platform. Production of about 7 million hybrid vehicles.

Digital investment will double to 27 billion euros (32 billion dollars) to better support the development of seamless vehicle control system based on software.

This 27 billion euros also includes the expenditure on cars. Software, software development department. Cars. Earlier this year, a software company was established with the goal of building a software stack (a set of exclusive software combinations) and deploying it to the Audi Artemis project. The goal of Artemis team is to develop an advanced self-driving electric vehicle by 2024.

Audi AG said that its internal software development ratio will increase from the current 10% to 60%. In addition, a large part of the special funds for digitalization will be invested in key areas such as artificial intelligence, autonomous driving and digitalization of important business processes.

Jeffrey analyst Philip? Houchois said that the first task of Audi AG is to reconfigure the software and digitalization in a meaningful way.

Audi will invest in the deployment of electric vehicles and battery production in Germany.

Audi ag, in cooperation with Swedish joint venture partner Northvolt, plans to build a battery production plant in Salzgit, a city in central Germany, which will be put into operation in 2024.

Audi ag commercial vehicle division will produce an electric MPV model ID. Buzz in Hanover and three pure electric medium-sized models of other sub-brands of the Group. In addition to producing ID.4 crossover cars, Volkswagen brand will also add Aero pure electric medium-sized cars to its factory in Emden.

From 2024, Audi AG's factory in Wolfsburg will add an SUV to the European market, but the group did not disclose whether this model will be an electric car.

From 2023, Passat produced in Emden will be transferred to Bratislava, the Slovak capital. Passat's sister model Skoda Speedway will also be transferred from covas (Czech city) factory to Bratislava to make room for increasing the production of Kodiak and Krook multipurpose vehicles.

02.

Daimler intends to downsize.

In this era of electric cars and autonomous driving, Mercedes-Benz is trying to redefine the meaning of luxury.

Kang Song Lin, CEO of Daimler Group? Kallenius) said that within five years, Daimler Group will become a smaller company. By then, Daimler Group will mainly focus on obtaining recurring benefits through software-based services.

Headquartered in Stuttgart, Mercedes-Benz is owned by Karl Benz (Karl? Mercedes-benz) created. 1886, karl benz applied for a patent for the first gasoline-powered car. /kloc-Today, more than 0/00 years later, Mercedes-Benz is accelerating its self-transformation, no longer relying on fuel-powered vehicles, but marching into other fields.

This step is expected to lead to more unemployment.

June 2020165438+1October 12 Kang in Reuters? Events said: "In the next five years, we will become a smaller company. In terms of power system, our industrial footprint will undergo fundamental changes. "

Because it takes less time to produce an electric car than to produce a traditional fuel car, some jobs may disappear.

ING analysts believe that the battery and motor of electric vehicles have only 200 parts, while the internal combustion engine and transmission of fuel vehicles have at least 1400 parts.

Kang Song Lin further explained that the process of changing from fuel vehicles to electric vehicles requires automobile manufacturers to double their efficiency. Only in this way can resources be released to produce electric cars and self-driving cars. We are recruiting and introducing many software engineers and experts in the field of battery and electrification.

The initiative to reduce the size of Daimler Group meets the needs of this new era. In this era, the definition of luxury is no longer luxury and excess, but sustainability and efficiency. "We firmly believe that one of the attributes of modern luxury goods is that this product has a smaller footprint on the earth." Kang Song Lin added.

Mercedes-Benz is using Formula One (Formula? 1) The team builds the engineering expertise of EQXX for electric vehicles. The goal of this car is to become the most efficient car, which can transport passengers from Stuttgart, Germany to Marseille, France with only one charge.

Kang Song Lin said that this is a pre-research project to introduce new technologies.

Daimler Group also hopes to provide customers with brand-new digital services. When a brand-new vehicle control system is launched in 2024, Daimler Group can make money through new recurring benefits such as assisted driving functions and infotainment services.

Kang made an analogy. Just like the iPhone, it can earn revenue through software updates and the introduction of new services and functions. "You can also find other projects, which is the beauty of it." He said.

Daimler Group plans to launch a number of new models in the China market, because it believes that the China market will have the greatest growth potential in the next 10 year.

"If the sales of our new model in China reach a certain scale, everything can be done step by step." Kang Song Lin said, but at present, the localization production of new models has not been decided, which depends on the market trend.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.