How to make customers agree with their products?

Showing the advantages of products, such as the economic value and use value attached to the products themselves, price advantages and prices, is a problem that consumers must consider for a long time. Market prospect and product development direction.

In the communication with some successful marketers, we can easily find some rules. When facing customers, whether the marketing language is generous and decent, whether it can make a sound with customers, so as to close the distance with customers emotionally, will determine whether he can accept you from the bottom of his heart and then agree with your products.

First, communication should be sincere.

Only sincere people can win trust. We can't persuade a company with an annual output of 5 million to become a senior member once or twice a year in order to improve our personal performance. That's unrealistic and will be hated by customers. First of all, we should learn as much about the upstream resources as possible from the company's customer base, industry, enterprise scale and other factors, and communicate with customers from the overall situation, so that customers can feel that we are professional. Secondly, we can learn about this person's temper and hobbies by chatting with the HR manager of the company. If this person is busy, after you define this customer as a prospective customer, you can also insinuate some sweet words and learn from his assistants or colleagues. I think when you understand this, it will be of great help to your attack. It is said that before meeting a guest, American President Washington must look at this person's hobbies on the first night. Why not?

Second, give customers a reason to buy.

Last month, I went shopping in the East Gate and walked into a small shop. The proprietress greeted me warmly and introduced us to all kinds of clothes. I tried a few pieces and felt dissatisfied, but I saw that the proprietress was very enthusiastic and left directly. To my surprise, just when we were tired after shopping for half an hour, the proprietress packed all the clothes we tried on. When I said we didn't want it, the boss's face suddenly changed. Finally, I said, then give me a reason to buy! The shopkeeper was speechless. Always grasp the customer's needs and endurance, and observe the customer's mentality, which is the key to the final transaction. Many times, we did a lot of things and wasted a lot of time, but in the end, we still missed the goal. Just like I went shopping for clothes above, just browsing. I have no strong request. I was just looking around. If there is a suitable one, and I really like it, I will find one. But the proprietress regards me as a big customer, and the transaction amount from reception to final transaction is based on this level. Just like we do sales, a small company obviously only recruits one or two people, but we talked with him for a year from beginning to end, which will inevitably increase the difficulty of closing the deal and bring bad influence to customers.

What puzzles me most is that the proprietress finally lost her temper. I thought she wouldn't buy it this time. I seldom see her consciousness of serving the people. If she buys something next time, she will definitely come to her, so it is worthwhile to spend half an hour thinking about her tone. However, sometimes we are too eager for quick success. When customers agree or acquiesce, we often feel a little emotional, so there will be obstacles in communicating with customers. You know, what we do is actually sales, in fact, it is more of a service component.

I remember when I left my last employer and looked back at the sales office, those ochre characters were still eye-catching: the customer is always right.

Third, let the customer know that he is not the only one who bought this product.

Everyone has herd mentality. When recommending a product, the business person tells the customer in time that the enterprise or company with similar or identical situation has purchased the product, especially the product purchased by his competitor. This not only shocked him psychologically, but also strengthened his desire to buy. According to experience, when this company buys the same type of products, it will definitely buy more advanced products than its competitors, which will also hurt the morale of the other party.

Fourth, enthusiastic salesmen are the easiest to succeed.

Don't say I'll send you an offer when the customer asks about the product. Please have a look. Only when the customer's time is tight, will you say to make an offer. That should be what I said before. I'm really sorry. I was going to introduce this product to you, but this time you may have to see for yourself. Let the customer always feel that you passed her by, let her feel unrestrained feelings, and feel that she is like a flowing iron. If time permits, even if customers have no demand or no demand, we should receive them sincerely and enthusiastically. Who knows what position and background she is; She has no needs, how can she know that her husband has no needs? She has no needs. How can she know that none of her friends have a high professional title? This is what my friend who makes Huiren Shenbao told me.

Yes, we should have a generalized customer theory-everyone is a customer.

Don't be self-righteous in front of customers.

. If the customer is really wrong, be smart and let him know that others often make the same mistakes. He just made a mistake that most people are easy to make. Many people abide by two principles at home: first, the wife is always right; Second, even if the wife is wrong, follow the first rule. Outside, in the company, it is always right to be a customer as long as we change the word slightly. Even if the customer is wrong, it is our fault. I believe that you are not only an excellent newcomer, but also an excellent salesman.

Sixth, pay attention to listening to customers and understand their ideas.

Some customers have clear requirements for the products they want to buy. Paying attention to their requirements and meeting their needs will make sales more smooth. On the contrary, trying to sell your products blindly, interrupting customers unreasonably and chattering in customers' ears will fail in nine cases out of ten.

Customers not only hope to get your pre-sales service, but also hope to get good service after purchasing your products. Constant phone calls and holiday greetings will make customers feel good. If you promise the customer, don't find excuses to delay or not do it, such as whether the gifts and invoices are delivered in time.

Eight, don't slander others in front of customers.

Even if your competitors are bad in one way or another, don't denigrate others in front of customers to raise yourself. This is very stupid, and it often makes customers rebellious. At the same time, don't speak ill of your company, complain about the company's faults in front of customers, and customers will not rest assured that talent recruitment will be placed in a company that even their employees don't agree.

Nine, when the customer has no intention to buy, don't put pressure on him with the old sales tricks.

Many times, customers have no intention to buy your products. At this time, do you take the initiative to return it or persevere to sell it to him? A more appropriate way is to take a step back and talk about the things that customers are interested in, or to find an opportunity to visit again and give customers a psychological preparation process for buying. Don't expect to make a final decision at once. After all, such luck is rare.

Ten, attack the heart for the top, attack the city for the bottom.

Sun Tzu's art of war has a saying: attack the heart for the top and attack the city for the bottom. Only when you win the customer's heart will she regard you as a partner and a friend, so that your business will last for a long time and you will have more and more friends. My eldest brother is a professional manager, and he told me that only by treating customers as friends will your road become wider and wider. On the contrary, it's just a flash in the pan.

Attack is not necessarily the entertainment and corruption of big fish and big meat. Icing on the cake is not as good as sending charcoal in the snow. Greetings for Chinese New Year and holidays at ordinary times, a word, a lifetime, a feeling and a glass of wine are enough.