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How to communicate with customers
How to communicate with customers? Communication with customers is inevitable. The most important thing in interpersonal communication is sincerity. Only when we treat our customers with care will our customers have a high opinion of us. Let's take a look at how to communicate with customers and related content.
How to communicate with customers 1 1? Pay attention to what customers say and understand what customers think.
Some customers have clear requirements for the products they want to buy. Paying attention to their requirements and meeting their needs will make sales more smooth. On the contrary, trying to sell your products blindly, interrupting customers unreasonably and chattering in customers' ears will fail in nine cases out of ten.
Second, what kind of service can you provide to your customers? Please tell them and show them.
Customers not only hope to get your pre-sales service, but also hope to get good service after purchasing your products. Constant phone calls and holiday greetings will make customers feel good. If you promise the customer, don't find excuses to delay or not do it, such as whether the gifts and invoices are delivered in time.
Third, let the customer know that he is not the only one who bought this product.
Everyone has herd mentality. When recommending the product, the business person told the customer in time that some similar or identical enterprises or competitors bought this model. This not only shocked him psychologically, but also strengthened his desire to buy. According to experience, when this company buys the same type of products, it will definitely buy more advanced products than its competitors, which will also hurt the morale of the other party.
Fourth, enthusiastic salesmen are the easiest to succeed.
Don't say I'll send you an offer when the customer asks about the product. Please have a look. Only when the customer's time is tight, will you say to make an offer. That should be what I said before. I'm really sorry. I was going to introduce this product to you, but this time you may have to see for yourself. Let the customer always feel that you passed her by, let her feel unrestrained feelings, and feel that she is like a flowing iron. If time permits, even if customers have no demand or no demand, we should receive them sincerely and enthusiastically. Who knows what position and background she is; She has no needs, how can she know that her husband has no needs? She has no needs. How can she know that none of her friends have a high professional title? This is what a friend of mine told me. Yes, we should have a "generalized customer theory"-everyone is a customer.
Step 5 express yourself concisely
Sending a salesman is a job with conversation as the main form, so expressing your opinions concisely is an important performance of the salesman. First, no matter what the content of the meeting is, we should pay attention to follow the customer's eyes. You can ask him to place an order, be outspoken about his unreasonable conditions, or agree on the time and place for the next round of talks. Two, the important affairs should be briefly explained in a few minutes, especially the opinions that are completely opposite to the customer's meaning. We should make a long story short and end the conversation on this topic as soon as possible, which is conducive to maintaining the friendly atmosphere of the conversation. If you can't make some progress in every agreed negotiation or make a decision, you will fall into a lengthy meeting and waste time and energy. Unless it is a delaying tactic of business strategy, it is a great waste for yourself or others.
6. Speak sincerely.
Only sincere people can win trust. We can't persuade a company with an annual output of 5 million to become a senior member once or twice a year in order to improve our personal performance. That's unrealistic and will be hated by customers. First of all, we should learn as much about the upstream resources as possible from the company's customer base, industry, enterprise scale and other factors, and communicate with customers from the overall situation, so that customers can feel that we are professional. Secondly, we can learn about this person's temper and hobbies by chatting with the HR manager of the company. If this person is busy, after you define this customer as a prospective customer, you can also insinuate some sweet words and learn from his assistants or colleagues. I think when you understand this, it will be of great help to your attack. It is said that before meeting a guest, American President Washington must look at this person's hobbies on the first night. Why not?
Seven, adopt psychological persuasion strategy.
Psychological persuasion strategy is the corresponding method adopted by salespeople when negotiating with their opponents. It is a strategy to influence opponents through persuasion and guidance to change their attitudes and behaviors. This is the most common, direct and main method in negotiation.
How to communicate with customers 2 1, when visiting customers, the principle that sales representatives should believe in is to grab a handful of sand even if they fall. This means that the sales representative can't go home empty-handed. Even if the promotion is not over, ask the customer to introduce you to a new customer.
1. When visiting customers, the principle that sales representatives should believe in is to grab a handful of sand even if they fall. This means that the sales representative can't go home empty-handed. Even if the promotion is not over, ask the customer to introduce you to a new customer.
2. Select customers. Measure customers' willingness and ability to buy, and don't waste time on indecisive people.
The important rule of strong first impression is to help people feel important.
4. Be punctual for appointments-being late means: I don't respect your time. There is no reason for being late. If you can't avoid being late, you must call and apologize before the appointed time, and then continue the unfinished sales promotion work.
5. sell it to Mr. Power who can make a purchase decision. If your sales partner has no right to say buy, you can't sell anything.
6. Every sales representative should realize that sales can be successful only by paying attention to customers.
7. Approaching customers in a planned and natural way, making customers feel favorable and negotiating smoothly are the work and strategies that sales representatives must work hard to prepare in advance.
Sales closing skills
The difference between closing a deal and not is the perseverance of the salesperson. When encountering problems and difficulties, the final transaction can only be reached by persistence.
Sometimes customers choose for a long time and finally tell you that I will reconsider. I will come tomorrow without an order, and the sales staff will be very unwilling. What's the problem? Just let her go? Recommend a method for everyone:
When asking, the salesperson can smile and look directly at the customer, which will let the customer tell the real problem. According to the reasons put forward by customers, you can recommend accessories again to stimulate customers' desire to buy.
How to chat with customers
First, the speech must be concise. When meeting with customers, whether introducing yourself or introducing products, you should be concise, preferably two sentences. Speak slowly and don't procrastinate. When you speak, you must look into each other's eyes and smile.
Second, when the other person is talking, don't interrupt the other person casually. Don't refute the other person's point of view casually, be sure to find out the other person's intention before you speak. There are many salesmen who often start to interrupt and refute before the other party has finished or does not understand the other party's point of view. As a result, it turned into a TV debate, which aroused great resentment from customers, and the order was naturally not negotiated. As a salesman, you must always keep your task in mind before you can sell your products. Sometimes customers' belittling of your products is a habitual vent. You just need to listen to him carefully, express your understanding from time to time, and eventually win the favor of customers, and then it will be much easier to talk about product orders.
Third, in the face of customers' questions, the answers must be comprehensive. A comprehensive answer does not mean that you can talk endlessly. The more answers, the better. Instead, we should answer the customer's questions comprehensively, don't miss anything, especially the key questions, and learn to answer ten questions. This is not inconsistent with accuracy. When customers know about the product, it is best to answer the questions they have to ask at one time. For example, when asking you product specifications, try to answer clearly the product specifications, the price of each specification and the product.
What would you say when you first visit a customer?
This is our first visit to a customer. What should I say when I meet you?
Xiaoming visited a client for the first time. Before the visit, he prepared a set of 15-minute words on how to introduce products and how to recommend his own products in combination with customers' companies and needs. Then he recited the words roughly, collected the company information of the customers, and made these preparations, so that Xiao Ming could meet the customers with confidence and didn't feel nervous at all.
When Xiao Ming met his customer Lao Wang, he talked a little about his products to let the customers know what he did and what products he bought. At this time, Xiao Ming changed the subject and brought the topic to the customer's company, the customer's work, and talked with the customer about the development of the company's industry. Then I will chat with customers, their families, their hometown, their life preferences and their families. Xiaoming had a good time with his clients, and finally ended his visit.
Some people will ask Xiao Ming why he just talked a little about his products and opened the topic.
Because the essence of first meeting is to close the relationship with customers. You can't say that you can open a shop by meeting a customer once. The purpose of our first visit to customers is to establish a good impression and trust foundation with customers. If you talk endlessly about your products when you meet your customers for the first time, will your customers feel bored?
How to communicate with customers Skills 3 Treat every customer sincerely.
Customers are not fools, but also have their own cognition and consciousness. Don't cheat your customer at any time, because one day when the customer finds out, you will lose this customer and even lose more potential customers.
Attach importance to emotional marketing
Man is a perceptual animal. Send a message to the customer during the Spring Festival, and he can also feel your feelings for him. So he will think you are a sentimental person.
Respect customers.
Maybe he can't afford it today, but it doesn't mean he can't afford it later. And respecting people is a character that a person should have.
Help customers
When the customer has any questions, you must explain patiently. Maybe the customer hasn't bought your product yet, but if he thinks you gave him good advice, maybe he will buy your product in the future.
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