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How to write an eye-catching resume?
You may think that writing down everything you think is awesome can attract others' attention. Is this a fact? No, no, no, that's not true. That's what I did when I wrote my resume before. As a result, thousands of resumes were lost, which made me doubt my ability. I even paid someone to help me revise my resume. This didn't get me an interview. I'm quite confused. What happened to my resume?
Two weeks ago, I was lucky enough to get professional guidance from Mr. Dai Chuang, senior technical director of Spang Automobile. Dai Chuang has been deeply involved in the automobile industry 16 years, and has both the management experience of traditional mature OEMs and the management experience of Internet startups. He has successively held IT executive positions in leading enterprises such as Honda, Geely Volvo, GAC Fiat Chrysler and Xpeng Automobile.
Can you find a template online and write your resume according to the template? No, no, no, writing a resume is not that simple. So what needs to be done?
Before writing your resume, you need to do the following preparatory work:
What kind of work do you want to do? This step is difficult for many people. An important factor that makes many people feel confused and anxious is that they can't find their own position and take a step forward. I was also confused about my career orientation for a while. Since graduation, I have changed several jobs and praised several industries. Fortunately, I now have a clear position for myself.
My ultimate goal in life is to make my voice heard, which includes making my voice heard, making your voice heard, and making the world hear the voice of China. Considering from this dimension, I think brand planning and promotion is a good breakthrough.
With a clear positioning, the next step is to clarify the target company. Last week, I received a recommendation letter for the position of overseas promotion manager. The job requirements are as follows:
1. Coordinate the company's brand online activity planning scheme, formulate the network marketing promotion plan and assist all departments to implement it;
2. Responsible for the promotion of social media channels: use various social media promotion channels, such as Facebook, Tiktok, Twitter, YouTube, Instagram, etc. , to promote the company's brand products, and to pursue, evaluate and optimize the promotion effect;
3. Responsible for the promotion of search engine channels: SEO and SEM promotion of search engines, such as Google and Bing, to improve the ranking of the company's brand marketing activity management websites;
4. Cooperate with celebrities and scientific media to output high-quality videos and comments to endorse the brand and promote product exposure and transformation;
5. Daily Deal and alliance stations cooperate and negotiate, and assist in promotion: responsible for negotiating and cooperating with Deal and alliance stations in various countries, promoting the activities in Deal and alliance stations, promoting the order volume of independent stations and promoting the brand of independent stations. ?
I extracted the key words and the jobs I have contacted, and found that this position is highly matched with me! So I set this company as the target. Can I write a resume after positioning the company? No, no, no, there is another important step, that is:
This is the overall planning post in the field of marketing promotion. According to the requirements of the post, I refined several advantages related to the post:
1. Activity planning ability: responsible for the overall planning and brand building of online exhibitions, magazines, study groups and websites, and making promotion plans; ?
2. Social media promotion ability: brand promotion through Facebook, Twitter, LinkedIn, Google and other channels has effectively enhanced brand awareness;
3. English application ability: have solid listening, speaking, reading and writing skills, and English articles have been published on well-known websites many times;
4. Sharp market insight: keenly aware of the general trend of industry development, for example, when the "Belt and Road" became a hot topic, the special issue of "China Screw ChinaFastener Magazine" was planned.
How to write a resume to attract people? The most important thing is relevance. This requires us to write resumes from each other's perspective. What does the employer want to see from the resume? The employer wants to see what the applicant has done and how well he has done from his resume. Does the applicant's work experience and personality characteristics match the company culture and position?
Based on this, resume content needs to grasp two key points: first, highlight your own advantages; Second, describe and quantify your work with the principles of S I Tuition, T Ask, A Action and Result.
Matters needing attention in writing a resume:
1. The job responsibilities are concise, and each task describes your work tasks and achievements in 1-2 sentences;
2. Use less adjectives and more facts and figures;
3. Self-evaluation is written according to the principle of 3+ 1, that is, the three advantages related to the position are equal to 1 personality strengths;
4. Resume typesetting conforms to the habits of employers: for example, American resumes don't put photos, European departments can put photos, and Japanese and Korean departments pay attention to detail description;
5. Write your own resume, because only you know yourself best;
6. Experiencing sports can be added to your English resume.
According to teacher Dai's instructions, I revised my resume again Did this resume impress you?
Teacher Dai not only instructed me to revise my resume, but also helped me to have a more comprehensive understanding of what brand positions should do. Brand work is mainly divided into three parts:
1. Relationship management: including government relations, media relations and public opinion monitoring;
2. Brand building: including soft text, video, search engine optimization, etc.
3. Marketing: The job of marketing is to draw a bigger circle to encircle your target customer base.
He also reminded me that salary is not the most important thing, but your long-term accumulation. At present, seeking a management position is of great help to my career development. Be prepared before the opportunity comes, accumulate professional knowledge, and understand what brand is and what marketing is.
Thank you, Mr. Dai, for taking the precious time to guide me. I didn't live up to his time, because I was already acting!
Feeling: Through the experience of revising my resume this time, I found that writing my resume is also a process of re-understanding myself. Many times, when we know who we are and what we want, we will be less confused and act more forcefully!
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