Why did the once popular "fruit camp" model go bankrupt?

First, the mode of pursuing high gross profit in the fresh food industry is doomed to be a point of no return. Yi De, CEO of the national large-scale fresh supermarket chain, was taken away by the police and declared bankruptcy. Let's analyze its survival mode from the fruit camp first. At first, fruit companies hoped to achieve high gross profit in the fruit industry by controlling operating costs and losses. But his idea is unrealistic because the logistics cost of fruit is high. In addition, the relationship between sales links and time difference will further aggravate the loss of the whole fruit. This direct reason determines that it is unrealistic for the fruit industry to pursue high gross profit, because it cannot fight against the losses caused by these losses. On the other hand, his main position is high-end fruit, but there is a great lack in product quality assurance and sales. These two further narrowed its market share and sales channels. This also determines that its model can only be applied in the short term.

Second, the cash flow of burning money will bring fruit business to high-risk areas. Any industry, if not clear about its own development goals, is very likely to go to a point of no return. At the beginning, the fruit camp relied on crowdfunding to open offline experience stores in a large area of the country. In addition, fruit merchants want to achieve the effect of national chain in a short time, so they invest a lot of cash to subsidize users and merchants. This directly leads to the tight capital chain behind it. Once the financing channel is lost, the operation of the whole company will be in danger. There is a huge gap in financing for the fruit business. Because of the seemingly bright future in the short term, more businessmen and rich bosses are constantly attracted to invest in this industry. However, excessive burning of money makes these financing lines tense and gradually shrink, which makes the capital chain of fruit business break and ultimately unable to undertake the operation of the whole company.

Third, the crazy expansion of offline members led to a sharp shortage of goods, and finally the fruit business was overwhelmed by the payment. Due to the continuous expansion of the number of offline members of fruit merchants, a large number of users went offline to buy fruits in a short period of time, which led to the phenomenon of snapping up, which directly led to an increasing backlog of fruit merchants in terms of payment, and finally led to suppliers refusing to supply and demanding to pay off their debts. In the end, fruit enterprises are facing the dilemma of capital shortage and are heading for the end.